APP adaptation to aging is imminent, major mobile phone manufacturers start to act
Author:广州老博会|EldExpo老博会 Time:2021-01-18 Reader:1523

A few days ago, the Ministry of Industry and Information Technology announced plans to launch a special action to adapt to ageing. The action will focus on the specific needs of the elderly and disabled groups, focusing on promoting the ageing adaptation of websites and mobile apps that are closely related to the basic lives of the elderly and the disabled. Companies provide "elderly mode" and "elder mode" on smart devices. Recently, Huawei, vivo, OPPO and other mobile phone manufacturers have taken actions to optimize the system model set for the elderly. Internet companies such as Baidu, Ali, Didi and other Internet companies have also added corresponding functions in the App to make the elderly more convenient and faster to obtain information and service.


Mobile phone manufacturers provide "simple mode" etc. from the system level


According to Huawei’s terminal, Huawei’s mobile phone has been released for the first time from the EMUI8.1 version of the "Guide to Using Mobile Phones for Parents and Moms" in large print; in the EMUI9.0 system, the "simple mode" of the mobile phone has been optimized from card mode to desktop mode. The pain points of some elderly people using mobile phones. In this mode, there is no need to manually set the text size and sound level. The first step in the simple mode is to enlarge the fonts, buttons and sounds to make the text and sound clearer; you can also quickly access the screen voice reading function, and use the sound to "see" more Much content. Changing the complexity into simplicity is an important factor in reducing the barriers to the use of mobile phones by the elderly. The simple mode is directly operated, making it easier for the elderly to gain a "sense of accomplishment" in the experience. In addition, it is preset to meet the operating habits of the elderly, and the input method is set to the handwriting mode to meet the requirements of most elderly people for text input.


Huawei mobile phones said that today, most of the guidance for children to the elderly is to buy mobile phones for them, and then spend an hour or two for "quick teaching." In fact, most of the elderly have little knowledge in the first teaching. They have questions but don't know how to ask. In the end, they don't want to use it because they don't use it. Huawei EMUI 10.1 has added functions such as "Share Screen" and "Graffiti Marking" based on smooth communication. Once the elderly have problems or confusion in operating their mobile phones or using mobile apps, they can share their mobile screens with one click. On the one hand, the elderly can clearly express their confusion; on the other hand, children can also intuitively see their mobile phone screens or use their own screens for demonstrations, making the operation clear at a glance. This function lowers the threshold for the elderly to learn and operate, so that their learning can happen in real time without being blocked by space.


According to vivo, the National Government Service Platform Quick Application, led by vivo, integrates a large number of administrative and travel practical functions that are convenient for the elderly. The epidemic prevention health information code "health code for the elderly and children assists inquiry", and the electronic social security card "family service" , Electronic social security card "Social Security Benefit Qualification Certification" and cross-provincial and remote medical records and other services, to provide more efficient, convenient and intelligent "fingertip office" services for the elderly.


Previously, the remote assistance mode launched by vivo mobile phone allows children to remotely control the parent's mobile phone interface to complete usage scenarios such as taxi rides for parents and online hospital registration, making it easier for the elderly to see a doctor and travel in their daily lives. Aiming at the pain points that mobile terminals are too difficult to learn and fonts are too small to be used to, vivo has also customized the smart phone desktop application "Simple Desktop" for the elderly, by customizing the smart phone desktop, large font icons, right-swiping one-key dialing, and magnifying glass, etc. Functions, improve the ease of use of mobile terminals, and solve the most basic life needs for the elderly who are not proficient in using smart phones. In addition, vivo's online "shared album" and "old photo repair" modules break the distance between time and space, allowing the elderly to strengthen the emotional connection with their relatives and friends through smartphones and the Internet.


OPPO mobile phone said that its ColorOS system provides simple mode function, supports icon and text magnification, which is convenient for middle-aged and elderly users to read the screen, and the operation is more convenient; it provides voice screen reading service, which can read the text on the screen through sound playback, which is convenient for eyesight. Good middle-aged and elderly users perform mobile phone operations; provide a magnifying glass function, three-click the mobile phone screen to start the "magnifying glass", which can magnify the designated area several times, making it convenient for middle-aged and elderly users to watch the screen.

ColorOS also provides remote guarding functions. Various security events will be visually displayed on the guardian's App, which can actively identify the security events of the elders, so as to prevent, provide, and handle the whole process of guarding, and care for the safety of middle-aged and elderly people. For example, for fraudulent text messages and calls, ColorOS first intercepts them through the system security function, the guardian can view it remotely, and various security events will be visually displayed on the guardian's App. The guardian can also handle security incidents remotely, such as deleting spam messages and terminating decoy payments. The guardian can check the real-time location of the parents, set the safety range and the effective time through the guard range, and see if there are any abnormalities in the elders to prevent the elderly from getting lost. The system also provides a screen sharing function, through which the elders can share the operation rights of the mobile phone with their children, allowing them to assist in completing complex operations. At the same time, children can also use voice real-time dialogue and mark operation traces to teach their elders to use mobile phones better, and solve the problem that middle-aged and elderly users cannot enjoy the convenience of technology because their children are not around.


Internet companies add "care mode" to App


The Ministry of Industry and Information Technology stated that the first batch will give priority to the promotion of 43 apps and 115 websites including Baidu, Taobao, Didi, and Alipay for ageing and barrier-free transformation. At present, some Internet companies have begun to transform their App accordingly.


For example, in the Alipay App, open the "Care Edition" applet, you can find that the characters are very large, the functions are simple and practical, and the functions commonly used by the elderly are displayed on the page, such as charging phone bills, paying water, electricity and coal, checking social insurance and medical insurance, and e-bus Card (metro card), online taxi, purchase of discounted goods in supermarkets, etc. If the elderly have any health problems, the "care version" applet can also solve them. Not only can you register online, you can also ask doctors online, and experts will reply one-on-one, as well as the reliable health tips provided by Ali Health. The correct way of health preservation, reject the misleading of false health preservation knowledge. There is also a one-click learning square dance function.


In the Didi App, elderly users can turn on the "Care Mode" in the Didi Travel App Settings Center to issue one-click orders. "Care Mode" supports large font display, which simplifies the billing process. Users can preset five frequently used addresses and call a car directly. For elderly users who do not have an online payment account, relatives and friends can bind the elderly Didi account through the "Didi Family Card" and enable the "Family and Friends Pay" function for them. The elderly choose "Family and Friends Pay" when calling a car. After the end of the bill, the payment will be completed directly through the confidential payment of relatives and friends. For the elderly who do not have a Didi account, relatives and friends can call for a car for the elderly through the “Didi-hailing” function. When relatives and friends enter the mobile phone number of the elderly when placing the order, the driver will contact the elderly through the virtual mobile number, confirm the location of his boarding, and deliver it to the destination.


Aiming at the "Xiaodu" smart speaker, Baidu has launched the "elder mode" for people over 50 and users who have difficulty in using Xiaodu. For example, the playlists, TV series, movies and other audiovisual resources of the elder mode are designed for the elders. I can find my favorite opera and film resources; not only that, for the health problems that the elders are very concerned about, Xiaodu has access to the health science knowledge of authoritative experts to facilitate the elderly to check diseases and understand health knowledge; at the same time, in order to make elderly users faster To get started, the elder mode has a boot guide function to help the elderly perform function guide and network configuration guide, and the elderly can easily use it if their children are not at home.


In addition, there are companies that are providing free access to the Internet for the elderly. In Ctrip, thousands of three-brand stores jointly launched the "8 intimate services" to help the elderly learn and master more smart phone use skills for free, such as how to use smart phones, how to set health codes, travel codes, and how to get online Pay living expenses (water and electricity fees, etc.); how to register online, send and receive express delivery; and provide free inspection agency services; free mobile phone charging, free wifi; free convenience facilities (umbrellas, hot water, etc.), etc.