In late August, the summer weather in early autumn in Guangzhou has not disappeared, and the the Pearl River night scene is bright and prosperous. The 8th China (Guangzhou) International Elderly Care and Health Industry Expo (hereinafter referred to as "Guangzhou Elderly Expo") successfully concluded in the exhibition hall of the China Import and Export Fair (Canton Fair). Since 2017, the association has successfully held 8 sessions and obtained the qualification certification of the International Association of the Exhibition Industry (UFI), significantly increasing its exhibition area, popularity, and influence. This year's exhibition covers an area of nearly 50000 square meters, with over 500 exhibitors and 76000 visitors.

During the 3-day exhibition, Chinese and foreign exhibitors and businessmen gathered together, and the various exhibition areas were bustling with people, radiating with the vigorous vitality of silver haired economic development everywhere.

This is an important window for Guangzhou to showcase the effectiveness of "big city elderly care" and engage in external exchanges

Entering the main exhibition hall of the Guangzhou Elderly Expo, the first thing that catches the eye is the Guangzhou Civil Affairs Exhibition Area located in the "C" position, which focuses on showcasing the fruitful achievements of various levels of civil affairs departments in the field of elderly care services in the city in recent years, especially the main situation in promoting the development of the silver haired economy.

△ "Guangzhou Civil Affairs" booth

The civil affairs department in Guangzhou conscientiously implements the important instructions of General Secretary Xi Jinping's inspection of Guangdong and important speeches in Guangzhou, as well as the deployment requirements of elderly care services in the 20th National Congress of the Communist Party of China report. It focuses on the needs of elderly people for a better life, with the goal of achieving elderly care, and strives to build a basic elderly care service system that everyone enjoys, can reach, can bear, and participate in. Su Pei, Secretary of the Party Group, Director, and First level Inspector of the Guangzhou Civil Affairs Bureau, introduced that the elderly care service work in Guangzhou has been encouraged by the State Council's inspection for two consecutive years. 100% of the 1422 elderly canteens in the city have implemented social security card dining, and the coverage rate of medical and elderly care combined services in elderly care service institutions has reached 100%, with nursing beds accounting for more than 84%. The integration of "service+management+supervision+decision-making Old service comprehensive information platform.

At the Expo, the Guangzhou Civil Affairs Bureau signed strategic cooperation agreements with the Social Welfare Department of the Hong Kong Special Administrative Region Government, Guangdong Provincial Hospital of Traditional Chinese Medicine, and Guangzhou Open University, further promoting multi-party linkage and deepening cooperation in the field of elderly care services in Guangzhou. Yuexiu District Civil Affairs Bureau's "Yuexiu Silver Age Leisure Festival", Baiyun District Civil Affairs Bureau's "Baiyun Health and Elderly Care Joint Exhibition Area", Huangpu District Civil Affairs Bureau's "Huangpu Smart Health and Wellness Design Competition Exhibition Area" and other popular and highly anticipated events.

△ Guangzhou Civil Affairs Bureau and Guangdong Provincial Hospital of Traditional Chinese Medicine signed a strategic cooperation agreement

△ Huangpu District Civil Affairs Bureau "Huangpu Smart Health Design Competition Exhibition Area" booth

△ Baiyun District Civil Affairs Bureau "Baiyun Health and Elderly Care Joint Exhibition Area"

On site display of AI based traditional Chinese medicine, anti slip handrails, aging friendly TVs, and smart home full scene solutions, "said Chen Xin, Deputy Director of the Civil Affairs Bureau of Yuexiu District. We have designed four modules," Elderly Life, "" Elderly Technology, "" Elderly Diet, "and" Elderly Medical Care, "targeting the most common living needs of the elderly, allowing them to experience the most cutting-edge elderly care products and services in a one-stop and immersive manner on site. At the meeting, the "Yuexiu District Silver Hair Economy Industry Alliance" was established, which will integrate resources such as technology, education, healthcare, commerce, cultural tourism, and finance, and carry out the "Lehuo Yuexiu Silver Hair Market" activity in all 18 streets of the district.

Yuexiu Silver Age Happy Festival

The supply and demand docking meeting for the health and wellness industry in the demonstration zone of high-quality development in towns and villages around Nankunshan and Luofushan County was held. The demonstration zone is located at the border of Guangzhou and Huizhou, spanning four districts and counties including Conghua, Zengcheng, Longmen, and Boluo. It has superior location conditions, high-quality ecological environment, unique resource endowment, and rich historical and cultural accumulation. It is a hot land that urgently needs to be developed.

This is a place where many brand enterprises and institutions deepen cooperation and seek opportunities for growth

At present, the scale of China's silver economy is about 7 trillion yuan, and it is expected to reach around 30 trillion yuan by 2035. Looking at the whole country, the trillion dollar silver economy market is open to embrace, and a large number of enterprises are rushing in, anchoring both the supply and demand sides to work together.

The exhibits of this year's Guangzhou Elderly Expo cover the entire industry chain of the silver economy, including clothing, food, housing, transportation, medicine, health, wellness, education, tourism, entertainment, friendship, and finance, gathering over 3000 cutting-edge elderly care products and services. The main purpose of brand enterprises and institutions in the elderly care industry participating in exhibitions is to promote their image, promote products, showcase technology, promote sales, and explore large-scale market opportunities.

The concentrated display of products and services such as smart wearable devices, remote medical technology, and big data health management fully reflects the widespread application and significant achievements of new quality productivity in the field of elderly care. Each technology embodies profound insights and meticulous care for the needs of the elderly.

The elderly care robot is particularly eye-catching, attracting everyone to watch and experience it. In the market, elderly care robots mainly include companion type, rehabilitation type, nursing type, etc. Many viewers have inquired about experiencing an assistive walking robot showcased by Beijing Dafukang Assistive Equipment Technology Co., Ltd. The chairman of the company, Zhang Xuehai, introduced that this is a robot specifically designed for the field of sports rehabilitation. It is mainly aimed at people with lower limb mobility disorders, such as stroke, spinal cord injury, trauma patients, and elderly people who have difficulty standing and walking. It has integrated functions such as assisted standing, weight loss training, rehabilitation walking, and outdoor commuting.

Smart elderly care solutions and platform construction are a major focus of the exhibition area. This is our first time participating in the Guangzhou Old Expo, and we hope to let more buyers and consumers know about us through the exhibition, "said Jiang Gancheng, Chairman of Hangzhou Lewan Technology Co., Ltd. in Zhejiang. Hangzhou Lewan Technology has been focusing on the research and application of smart health care systems for 10 years. The company's self-developed" New Generation Multi Capability Integrated Health Care Service Integrated Digital Base "has flexible and rich application components, process engines, and AI capabilities, supporting customers and partners' codeless secondary development, and can be applied to various scenarios such as institutions, communities, and home-based elderly care.

Smart elderly care and aging friendly product brand service providers such as Laibang Technology, Xiaolijia, Lilin, Tengfei, Qinglei, Qinglan, Zhengshen, and Turing have also made appearances. Liu Zhen, the person in charge of elderly friendly products in JD Health's Medical Equipment Business Department, introduced that in the first half of this year, JD Health launched its elderly friendly channel, which covers over 30000 brands and thousands of sub categories. It has also built a professional service system, with a dedicated customer service team for seniors available 24/7, providing services including shopping consultation, after-sales service, and usage guidance to ensure that the elderly can enjoy a thoughtful and convenient shopping experience.

Of particular note is that the Hong Kong Council of Social Service led several innovative technology companies to participate in the exhibition, further promoting exchanges and cooperation in elderly care technology in the Guangdong Hong Kong Macao Greater Bay Area. Japan, the Netherlands, Germany, and other countries appeared in the form of corporate exhibitions, bringing their own elderly care solutions and technological products.

This is an open platform where all sectors of society resonate in the same frequency, work in the same direction, and answer the same questions together

To implement the national strategy of actively responding to population aging, developing the silver economy, and enhancing the well-being of the elderly, it is necessary for the government, market, society, families, and other parties to resonate, work in the same direction, and answer the same questions together.

△ Exhibition booth of China Elderly Newspaper

At this year's Guangzhou Elderly Expo, more than 30 high-level themed forums, roundtable dialogues, and project docking meetings were held simultaneously, including the Guangdong Health Industry High Quality Development Forum, the China (Guangdong) Aging Environment Improvement Summit, the Guangdong Provincial Elderly Care Dean Exchange Conference, and the Guangdong Hong Kong Macao Greater Bay Area Chu Shang Health Industry Development Forum.

At the "2024 Global Silver Hair Economy Industry Development Forum", Xu Huaihao, Editor in Chief of China Elderly Newspaper and President of the Elderly Newspaper Branch of China Press Association, delivered a speech. Since the beginning of this year, the No.1 Document of the State Council, the Government Work Report, and the Third Plenary Session of the 20th Central Committee of the Communist Party of China have all made new deployments and requirements for the development of the silver haired economy. The National Reform and Development Commission, the Ministry of Civil Affairs, the Ministry of Commerce, and various local governments have issued a series of relevant policy documents. The key now is to ensure their implementation. Xu Huaihao stated that the China Elderly Daily will fully play the role of the Party and the state as the main battlefield for news and public opinion related to the elderly, continue to promote the close integration of news information with government services, livelihood services, etc., adhere to a systematic concept, build multiple platforms, actively help expand and improve the silver haired economy, and better meet the needs of the elderly.

Speech by Xu Huaihao, Chief Editor of China Elderly Newspaper and President of the Elderly Newspaper Branch of China Press Association

The "Guangdong Province Medical and Elderly Care Integration Summit Forum" has been held for the 13th time. This year, the forum focuses on the theme of "Medical and Elderly Care Integration, Active Health, and Building a New Community Health and Elderly Care System". "Establish the concept of active health, and be the master of your own health." Li Zhenqing, chairman of the Guangdong Medical and Nursing Integration Organizing Committee and president of the Guangdong Pension Service Industry Promotion Association, introduced that the Guangdong Medical and Nursing Integration Organizing Committee and the Guangdong Pension Service Industry Promotion Association set up an active health science popularization base for medical and nursing integration in the Chinese Academy of Sciences, with the goal of improving the health, longevity and happiness index of middle-aged and elderly people, advocated the concept of "disease-free health+pre disease prevention+in-patient diagnosis and treatment+post disease rehabilitation+longevity and nutrition", and committed to helping more elderly people to enter the centenary threshold.

In addition, the first "Silver Age Leisure Festival" in the Guangdong Hong Kong Macao Greater Bay Area, with the theme of "Wonderful Silver Age · Colorful Leisure", created a feast for the elderly that integrates culture, health, technology, and entertainment. Lehuo Festival has carefully arranged multiple functional areas, covering art competitions, marriage and dating, health preservation, calligraphy and painting exhibitions, internet celebrity check-in, and silver age markets, to fully meet the diverse needs of the elderly population. The organizing committee also carefully planned beneficial activities for the people, such as the "Million Consumption Coupon Broadcast", "One Yuan Flash Sale", and "Fun Bargaining". I can't finish browsing, I can't see enough, I can't stop buying, and I'll come back next year. "Many exhibition visitors exclaimed that they had gained a lot.

Growing at the jointing stage, yielding abundant fruits. The Guangzhou Old Expo has once again delivered a satisfactory answer sheet. Hong Wenchao, Director of the Executive Committee of China International Elderly Care and Health Industry Expo and Chairman of Guangdong Kuaicai Exhibition Co., Ltd., said, "Old exhibitions have new vitality and old brands have new charm. We will continue to work hard and strive to create an exhibition platform that will never end

The 9th Guangzhou Old Expo will be held again at the Canton Fair Exhibition Hall from August 22-24, 2025. It will continue to play a leading role in the silver hair economy industry, continuously promote resource docking, technological innovation, and industrial upgrading by building a more efficient and open communication and cooperation platform, and contribute more "Chinese wisdom" and "Chinese strength" to the sustainable development of the global silver hair economy. Looking forward to meeting you again in August 2025!

Article source: China Elderly Daily