The national "15th Five Year Plan" will push the elderly care industry towards a dual trend of livelihood security and economic growth. With over 300 million elderly people in the future, a trillion level consumer market will emerge. The silver haired economy is no longer a short-term speculative "trend", but a "normal" state of Chinese society and business in the coming decades.

As the first brand elderly care and health exhibition in the Guangdong Hong Kong Macao Greater Bay Area to pass UFI international certification and the only national tour exhibition, the 10th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as the "10th Guangzhou Elderly Expo") will grandly kick off from August 21 to 23, 2026, in Zone B of the Canton Fair Complex in Guangzhou. The theme of this year's Old Expo is "Picking up the Light for Ten Years, Enjoying the Old Future". With ten years of industry accumulation, it provides authoritative endorsement, resource integration, full chain coverage, and event empowerment, making it the best choice for enterprises to explore new increments in the silver hair track.

Authoritative endorsement: government enterprise linkage+industry certification, building a strong brand trust moat

In the information noisy elderly market, "trust" is the core password to shorten the decision-making chain and reduce cooperation risks. The 10th Guangzhou Old Expo provides the strongest trust endorsement for participating brands and helps enterprises enhance their industry discourse power with a top-level host team and years of accumulated industry reputation.

The 10th Guangzhou Elderly Expo is hosted by the Guangzhou Municipal People's Government, jointly managed by the Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, and Guangzhou Expo Organizing Committee Office. It is professionally organized by Guangdong Kuaicai Exhibition Co., Ltd. and Guangdong Yinling Health Industry Co., Ltd. In addition, it is co organized by 10 provincial and municipal elderly care industry associations, including the Guangzhou Social Welfare and Elderly Care Service Association and the Guangzhou Yuewei Silver Hair Vitality Research Institute (Silver Hair Think Tank). More than 20 domestic and foreign institutions, such as the Health Care Industry Branch of the China Federation of Commerce, the Silver Hair Travel Branch of the China Social Welfare and Elderly Care Service Association, and KOTRA Korea Trade Investment Revitalization Commune, provide strong support. Government, enterprises, academia, and research work together, and its authority and resource aggregation ability are at the forefront of similar exhibitions in the country.

As a benchmark exhibition incubated by the Guangzhou Expo, the Guangzhou Old Expo has been selected as a "Guangdong Trade National" professional exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, and has been awarded the titles of "Excellent Brand Exhibition" and "China's Top 10 Most Promising Excellent Exhibitions" six times. It is also supported by UFI international certification. Exhibitors can not only leverage the authoritative influence of the old expo to quickly establish market trust, but also obtain nomination qualifications for the 10th anniversary special event "Ten Years, Hundred People, and Hundred Enterprises" selection, join the "Industrial Ecology, Co Creation of the Future" matrix, and achieve dual enhancement of brand value and industry status.

Full Chain Exhibition Area Layout: Immersive Scene Empowerment, Unlocking "Enjoying the Elderly+" Innovation Increment

Today's "new elderly" group pursues "refinement" rather than "compromise", from intelligent technology to cultural tourism and health care, from aging adaptation to scientific anti-aging, the diversification of demand has given birth to a new incremental track for the silver economy. The 10th Guangzhou Elderly Expo will create a large-scale exhibition of 50000 square meters, with 8 core silver economy track exhibition areas, covering the entire silver economy industry chain with "1+7" immersive scenes, helping enterprises break through traditional category limitations.

✅  The Smart Elderly Care Exhibition Area focuses on "hardcore innovation", showcasing cutting-edge technologies such as AI elderly care robots, localized cases of Japanese care robots, VR rehabilitation games, etc., combined with policy frameworks and international cooperation pilot exhibitions, to seize the trend of technological elderly care;

✅ The exhibition areas for elderly care services, rehabilitation aids, elderly products, elderly finance, elderly cultural tourism, anti-aging, etc. respectively focus on specialized care, technological disability assistance, life aesthetics, financing docking, medical and health tourism, health management and other sub fields, forming a deep integration ecology of "product+service", fully meeting the full level needs of "new elderly" from survival needs to quality pursuit.

✅  The aging friendly renovation exhibition area relies on the "National Subsidy Welfare" and provides a one-stop aging friendly renovation solution. Products such as stand up boosters and barrier free bathrooms can be tested on site, targeting the urgent needs of families for aging friendly renovation. The three-day exhibition period can generate tens of millions of sales revenue.

Deeply cultivating full chain resources: connecting the three links of GBC and building a trillion dollar market growth network

The new increment of silver economy lies in precise resource docking and long-term ecological co construction. The 10th Guangzhou Old Expo takes "comprehensive resource integration+precise demand matching" as its core, building a three link docking system covering government (G-end), enterprises (B-end), and consumers (C-end), allowing resources to be transformed into tangible commercial orders.

✅ On the B-end, the Guangzhou Elderly Expo specifically invited 30000+grassroots elderly care institutions and 500+regional distributors to achieve direct supply and demand connection through "one-on-one business negotiation meetings" and "e-commerce live streaming product selection meetings";

✅ On the C-end, we focus on 10000+high net worth family customers and 50000+energetic elderly people, and combine activities such as "Silver Age Market" and "Community Experience Officer" to reach the "last mile" of the consumer end;

✅ On the G end, the municipal civil affairs department led the release of the "Elderly Expo Exclusive Aging Product Subsidy" and the centralized procurement list for elderly care institutions, helping enterprises quickly open up the retail market.

Part of the participating groups and participating brands

✅  At the same time, the Old World Expo will continue its national tour advantages, link more than 10 cities such as Xiaogan, Xi'an, Hong Kong, Macao, and other countries along the "the Belt and Road", Japan, Malaysia, and other countries along the "Belt and Road", exhibit international city exhibition groups and cross-border cooperation cases, and build a bridge for enterprises to expand overseas incremental markets.

✅ Online entry into the Silver Hair Chain and Silver Age Good Goods Promotion Platform, connecting with 300 live streaming KOLs to achieve two-way empowerment of online traffic and offline exhibitions; The annual domestic and international city linker conference and over 100 offline community activities have enabled resource docking to break through the three-day exhibition deadline and form a long-term cooperative ecosystem.

In 2026, the Guangzhou Old World Expo in August and the Xi'an Old World Expo in September will feature dual cities and exhibitions, sharing regional policies and market dividends

Exhibitors can join the Silver Hair Chain and Silver Age Good Product Promotion Platform for free

Empowering heavyweight activities: policy interpretation+supply and demand docking, linking unexpected cooperation opportunities

The core value of the Old Expo lies in building a communication platform for enterprises to "calibrate strategies, expand resources, and enhance capabilities". The 10th Guangzhou Old Expo carefully planned 50+heavyweight activities, gathering national authoritative experts, industry leaders, and 3000+industry experts, allowing participating companies to grasp trends through ideological collision and win orders through precise docking.

From the deep integration of industry resources to the trust empowerment of authoritative endorsement, from the scene coverage of the entire chain exhibition area to the precise docking of heavyweight activities, the 10th Guangzhou Old Expo surpasses the display function of traditional exhibitions and creates an "ecological platform" for enterprises to deeply cultivate the silver hair track and explore new increments.

Not only does it offer policy dividends and consumption potential for a trillion dollar market, but it also provides full cycle empowerment support and a long-term cooperative ecosystem.

⏰  August 21-23, 2026 ?  China Import and Export Fair Exhibition Hall ?  Seizing the opportunity to compete in the 2026 silver economy is at the 10th China (Guangzhou) International Elderly Care and Health Industry Expo!

The main channel's golden booth is now open for booking! From now until February 1, 2026, booking a booth at the 10th Guangzhou Old Expo will enjoy a 10% discount on the original price, and a 15% discount for joint bookings at the Guangzhou Xi'an Double Exhibition!