The 4th Xi'an International Elderly Care Industry Expo will grandly kick off at the Xi'an International Convention and Exhibition Center from September 17th to 19th. The theme of this exhibition is "Qin style Silver Age Nourishing Chang'an", and the exhibition area has been expanded to 40000 square meters, gathering more than 500 domestic and foreign enterprises and institutions to participate. With a multi-dimensional exhibition area matrix, it presents the new era of silver hair life in all aspects.

In addition to hard core industries such as elderly care services, smart elderly care, intelligent technology, elderly friendly facilities, health and wellness travel, medical and rehabilitation, finance and insurance, and elderly consumption, this exhibition has specially created two characteristic exhibition areas for elderly calligraphy and painting, as well as non heritage cultural and creative industries. The exhibition will bring the fragrance of calligraphy and painting, as well as Sanqin intangible cultural heritage technology and art, into the exhibition site to safeguard the spiritual home of the elderly and promote the two-way integration of traditional culture and a better life for the elderly.

Calligraphy and Painting Art Street | Hanmo expresses Silver Age sentiment

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Full of exquisite calligraphy and painting - The exhibition area gathers masterpieces from the Xi'an Local Calligraphy and Painting Association and elderly calligraphy and painting enthusiasts. Calligraphy and traditional Chinese painting works are showcased in a concentrated manner, including calligraphy scrolls with brushstrokes and ink, as well as landscape flower and bird paintings with distant artistic conception. The works are all created by elderly calligraphy and painting enthusiasts and local artists, depicting the life interests of the elderly one by one, showcasing the cultural heritage of the Three Qin land.

Whether you are a master of painting or a calligraphy enthusiast, you can come here to meet friends with ink, convey emotions through painting, and feel the calmness and elegance between brush and ink.

Non legacy Cultural and Creative Street | Touching the Temperature of Sanqin Craftsmanship

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Intangible cultural heritage skills are the memory of a nation and the inheritance of craftsmanship. What kind of sparks will collide when the millennium intangible cultural heritage meets the silver haired era?

The 4th Xi'an International Cultural and Creative Expo's "Non legacy Cultural and Creative Street" showcases multiple representative projects of Shaanxi's local intangible cultural heritage. Intangible cultural heritage inheritors will showcase their skills and tell stories on site.

The woodcut New Year prints of intangible cultural heritage replicate the charm of traditional printmaking, preserving folk memories with each stroke and print; Exquisite shaped intangible cultural heritage flower bread, turning noodles into folk art; The unique intangible cultural heritage brooch incorporates traditional patterns into modern accessories; The technique of replicating ancient pottery reproduces the rustic style of Chang'an pottery; The exquisite gourd flower pressing technique carves countless landscapes on the surface of gourds; Bamboo root carving follows the shape and technique, transforming decayed roots into exquisite tools; Cotton wool paintings with rich color layers skillfully use cotton wool to create unique regional artistic features; Chang'an's new embroidery techniques inherit the past and create new ones, interpreting the aesthetics of the Three Qin Dynasty through the circulation of embroidery needles... From exquisite intangible cultural heritage handicrafts to cultural and creative objects integrated with modern design, every exhibit carries craftsmanship and context.

Here, you can stop and watch the on-site craftsmanship exhibition of inheritors, touch the warmth of traditional craftsmanship up close, and appreciate non heritage cultural and creative works that are both ornamental and practical, immersing yourself in understanding Shaanxi folk culture.

Ink, brush, and brush, expressing the aspirations and interests of Silver Age,

Fingertip intangible cultural heritage continues the Three Qin cultural heritage.

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Not only is there a rich cultural feast,

This year's Xi'an Old Expo also gathers

Health care equipment, elderly friendly products, elderly care services, etc

High quality resources throughout the entire chain,

Industrial achievements and cultural elegance complement each other,

It will benefit industry professionals and exhibition visitors

Bring a rich silver haired event.

From September 17th to 19th,

Xi'an International Convention and Exhibition Center,

The 40000 ㎡ Silver Hair Industry Exhibition cordially invites friends from all walks of life to visit the venue,

Appreciating calligraphy and painting, viewing intangible cultural heritage,

Unlock a new life of high-quality silver age together!

Special Reminder:

Elderly people over 60 years old can use the Elderly Green Channel with their ID card or senior citizen discount card to enter without online registration and fast verification.