2018 EldExpo(Xiaogan)

The 2018 Second China Xiaogan International Geriatric Health Industry and Rehabilitation Aids Expo (hereinafter referred to as “Xiaogan Elderly Expo”) jointly sponsored by Xiaogan Municipal People's Government, Hubei Disabled Persons' Federation, and Hubei Provincial Office of Ageing, It was successfully held in Xiaogan East Station Square in November 2nd to 4th,2018. As the second comprehensive health exhibition for the elderly in the name of the government, this year's exhibition will focus on the advantages and achievements of Xiaogan City's development of the old-age health industry with the cultural resources of Xiaogan, and build the old-age enterprises. The broad exchange and cooperation platform has improved the overall scale and grade, and has received attention and praise from all walks of life.

One、Exhibition overview

1.Exhibition date: November 2nd - 4th, 2018

2.Exhibition Venue: Xiaogan East Station Square

3.Total exhibition area: 15000 square meters

4.Number of booths: 440 booths

5.Number of exhibitors: 195 companies

6.Exhibition area: Seven characteristic exhibition areas are Xiaoxiao Culture, Smart Pension, Medical Devices and Rehabilitation Aids, Local Brands, International Brands, Geriatric Foods and Medicines and Theme Activities.

7.The number of visitors: 75,000, including nearly 10,000 professional visitors.

8.The effect of the exhibition transaction: The on-site sales amount of this exhibition was 4.2 million yuan, and the contract amount of the intention contract amounted to 23 million yuan and the project of 125 million yuan was signed.

9.Concurrent activities: Have 26 events,including opening ceremony, summit forum, project promotion and lectures, and have 30 cultural programs

10.Distribute publicity materials and gifts: 20,000 visit guides, 100,000 ticket coupons, 2000 conferences, 3000 umbrellas, and 5,000 shopping carts.

Second、Exhibition achievements and highlights

1、The exhibition achieved remarkable results, attracting nearly 10,000 professional visitors to visit and purchase.

The exhibition area of Xiaoxiao Elderly Expo is 15,000 square meters, and a total of 440 booths are planned. Hubei Disabled Persons' Federation, China Life Insurance, Guangdong Linqi, Shun Kangda Medical, Yipin Leshan, Shengkang Group, Guangdong Muai, Kangshen Medical, Jiahuixinhe, Dongzhiyun Bio, Kangdao Tengda, Jiyu Bio, Yikal Medical, Lapp Medical, etc. More than ten National and regional country ,which from Germany, Japan, Thailand, Australia, Singapore, Pakistan, Turkey, India, Hong Kong, Taiwan, etc.,and have 195 old-age brand enterprises participated in the exhibition, attracting 75,000 person-times exhibitions, cities, prefectures and cities in Guangdong, Henan and Hubei provinces, and the county and city districts of Xiaogan City, the old age, the disabled, the health, the civil affairs system and the old-age institutions, welfare homes Nearly 10,000 professional visitors from hospitals and hospitals visited the exhibition.

2、The city's advantage in the filial piety culture area is outstanding, and the display content is rich and the theme is clear.Filial piety culture exhibition area has prominent urban advantages, rich content and distinct theme.

As the main image of this exposition, Xiaogan Cultural Exhibition Zone focuses on showing Xiaogan's strategic goal of building a famous Chinese filial piety cultural city. Under this strategic goal, the Propaganda Department of the Municipal Committee, the Municipal Office for the Aged, the Municipal Disabled Persons'Federation, the Civil Affairs Bureau and the Municipal Health and Planning Commission have adopted relevant policies and measures concerning the aged and their achievements, filial piety angels, top ten filial sons, etc.

3、The exhibition activities are rich and varied, and the brand effect is constantly improving. In order to improve the grade and gold content of the exhibition, during the exhibition, organize the opening ceremony of the exhibition, the “Be Healthy in China, Happy in XiaoGan.” International Pension Industry Forum, the International Geriatric Rehabilitation and Medical Support Forum, the Senior Literature and Art Competition, etc., and invite domestic and foreign leaders, guests and professional scholars. We will closely focus on the opportunities and challenges of the old industry and old-age services in the context of the “Great Health Strategy”, how to build a pension, filial piety, respect for the elderly and the social environment for communication and promotion, and have received good results.

（1）The opening ceremony of the exhibition will be held in the morning of November 2^nd.

On the morning of the 2nd, the opening ceremony of the Elderly Expo was held at Xiaogan East Station Square. Dang Junwu, deputy director of the China Center for Aging Science, Mao Jiandong, deputy director of the Hubei Disabled Persons' Federation, Peng Wenjie, deputy director of the Hubei Provincial Office of Ageing, and Hou Chun, deputy secretary and deputy general manager of the State Grid Hubei Electric Power Co., Ltd.; city leaders Zhou Xianlai, Deng Dawei, Yang Junan, Zhang Zhimin, Wu Rongchu; and representatives from Guangdong, Henan and Hubei provinces, cities and prefectures, Xiaogan City, old and middle-aged, disabled, health, civil affairs and other departments, pension service agencies, relevant social organizations and representatives of exhibitors Attending the opening ceremony. 

（2）In the morning of November 2nd, the “Be Healthy in China, Happy in XiaoGan.” International Pension Industry Forum was held. The exhibition forum has high specifications and a strong guest lineup. Zhang Zhimin, deputy mayor of the Xiaogan Municipal People's Government, delivered a welcome speech. Peng Wenjie, deputy director of the Hubei Provincial Office for Ageing, delivered a speech. Party Secretary of the China Center for Aging Science, Party Secretary Jun, Leu Kottman, Chief Lecturer of the German Jiu Rui De, Dean of the Chinese Cultural Institute of Hubei Vocational College, Professor Tian Shouyong, President of Butterfly and Technology China, Li Wei, and Prime Minister Liu Lili of China Life Xiaogan Branch He gave a speech and jointly explored the use of filial cultural resources to promote the healthy development of the pension industry.

（3）The International Forum on Rehabilitation and Medical Care for the Elderly was held on the morning of November 3. The theme of this forum is rehabilitation for the elderly. Experts from home and abroad are invited to make special speeches to promote the development of the health industry for the aged. Lu Yanping, deputy director of Xiaogan City Health Planning Commission, delivered a speech at the meeting. Chaidan Lunshi, Minister of Tianlun Rehabilitation, China-Japan Health and Maintenance Integration Exchange Promotion Department, Peng Yuzhong, member of the Operational Therapy Group of Henan Rehabilitation Medical Association, Liu Xiaoan, deputy president of Xiaogan City Central Hospital, and Min Yi, general manager of Wuhan Shouyitang made keynote speeches.

（4）The awarding ceremony of the Elderly Expo was held in the afternoon of November 3. The leading group of Xiaogan Culture Tourism Festival decided to commend and encourage the units and exhibitors who strongly supported and cooperated with this Xiaogan Old People's Fair. Zhu Shenghua, deputy secretary-general of Xiaogan Municipal People's Government, Zhan Weifeng, Deputy Minister of Municipal Propaganda department, Liu Gaogang, deputy director of municipal aging office, Lu Yanping, deputy director of Municipal Health Planning Committee and Zhang Jinbang, deputy director of municipal Paralympic federation, awarded special contribution awards, excellent organization awards, brand pension institutions, brand health care projects, brand loving enterprises and excellent brand enterprises respectively.

（5）The literary and artistic contest is brilliant, and the healthy spiritual life of the elderly is fully displayed. The exhibition organized nearly 500 elderly literary and artistic groups to hold literary and artistic contests on the spot. The healthy spiritual life of the elderly was fully displayed, and the sense of participation and happiness of the elderly friends were enhanced.

4、In the afternoon of November 2nd, a major signing ceremony and a strategic cooperation signing ceremony were held. On the scene, there are projects such as China Retirement Center, Quanshuizhai International Health City, Xiaotian New Era Kangyang Town, Ai Xin Nursing Home and Zhonghua Jinglao-96580 Home Care Service Platform. Leshan, Huazheng Pension, Yanus Network, Wuhan Dongzhiyun, Shun Kangda Medical, Mutual Health, Linqi Pension, etc., related business planning, platform construction and design and production of suitable products for the project, making the project Fang and the purchaser accurately search for strategic partners on the spot, and sign the industrial strategic cooperation signing, project strategic cooperation signing and product purchase intention cooperation signing on the spot.

5、The exhibition was focused by the media, and the social influence and attention increased. Xiaogan Old Expo is a key activity of the Xiao Culture Tourism Festival, because many elderly health products with high technological content and high intelligence level have been reported by the news media. During the exhibition, dozens of professional and high-end media such as Wuhan Evening News, Xiaogan Daily, Xiaogan Evening News, Xiaogan TV, Hubei Radio, Xiaogan Radio, Xiaogan Portal, Xiaogan, People.com and Tencent. Smile the world, Xiaogan on the cloud, release of Xiaogan, etc. The media has in-depth coverage and special propaganda on the highlights of the theme, exhibition activities, exhibitors, on-site trends, social effects, and industry influences. Through the media coverage and the audience's word of mouth, the communication and influence of the exhibition have been improved, and the brand effect and social influence of the exhibition have been enhanced.