China Old Daily reported on June 19 that the reporter recently learned that "the first brand of Guangdong-Hong Kong-Macao Greater Bay Area Elderly Care Exhibition" - the eighth China (Guangzhou) International Elderly Care Health Industry Expo will be held from August 23 to 25 in Guangzhou, Guangdong Province, China Import and Export Fair Exhibition Hall (Canton Fair Exhibition Hall). At present, the preparatory work is in full swing, the design of the exhibition hall is preliminarily completed, and the investment promotion work is fully promoted.

As one of the professional exhibitions of the 32nd Guangzhou Expo sponsored by the Guangzhou Municipal People's Government, the current Guangzhou Old Expo adheres to the "government guidance, market-oriented exhibition" model, guided by the Guangzhou Civil Affairs Bureau, Guangzhou Industry and Information Technology Bureau, Guangzhou Cooperation Office, and Guangdong Cross-mining Exhibition Co., Ltd. jointly sponsored by the provincial industry association. China Old Daily was invited as the "chief strategic cooperation media" of the Guangzhou Expo.

The annual event is approaching, what are the highlights of this year, let's take a look together!

50,000 square meters of exhibition space

Focus on 12 scenes of the daily life of the elderly

"The exhibition scale of this year's Guangzhou Old Expo has been further expanded, increasing by 20,000 square meters on the basis of the last one, with a total exhibition area of 50,000 square meters." Hong Wenchao, chairman of Guangdong Cross-Cai Exhibition Co., LTD., introduced that the expo closely follows the theme of "helping the high-quality development of the silver economy", and sets up special exhibition areas such as elderly care services, smart elderly care, institutional elderly care and resident health care, rehabilitation nursing and auxiliary devices, aging and healthy home, products for the elderly, Silver economy and new quality exhibition area, health food and health management for the elderly. Covering the elderly's daily life "clothing, food, housing, transportation, medical, health, nursing, learning, travel, entertainment, friends, finance" the whole scene, there will be thousands of enterprises, institutions concentrated appearance.

The special exhibition area is further planned and subdivided, and the joint exhibition area such as "National Sojourn Health care Joint exhibition area", "Star-rated pension institution Joint exhibition area" and "Medical and nursing Integration Joint exhibition area" is newly set up. Among them, the "National Hostel and Health Joint Exhibition Area" mainly displays the upstream and downstream industry chain achievements of hostel and health care, including key projects of hostel and health care, domestic and foreign high-quality medical and health care service institutions and products, health care cities and towns, ecological pension and tourism service platforms, etc., to build a comprehensive display platform of the hostel and health care industry chain. The Expo also added three new feature pavilions, "Family Service Hall", "Chu Shang Kang Health Hall" and "Yinling Art · Lehuo Festival Hall", displaying the latest achievements of Silver hair economic development from multiple angles.

As the first elderly care and health industry expo in Guangdong-Hong Kong-Macao Greater Bay Area to pass the qualification certification of the International Exhibition Industry Association (UFI), Guangzhou Old Expo has reached a certain international level in terms of brand scale, international exhibitors, and professional level.  It is worth the expectation and participation of exhibitors and visitors." Hong Wenchao said.

Launched the first Silver Ling Lok Life Festival

Visitors can immerse themselves in the exhibition experience

The General Office of the State Council issued the "Opinions on Developing the Silver Economy and Improving the well-being of the Elderly" in January this year, proposing to "accelerate the scale, standardization, clustering and brand development of the silver economy, and cultivate sophisticated products and high-quality service models."

"The expo should not only focus on the display needs of the B end (i.e., Business), but also deeply understand and meet the diversified Consumer needs of the C end (i.e., consumers)." Hong Wenchao said that the Guangzhou Old Expo aims to build a docking cooperation platform for both the supply and demand sides, so that exhibitors "have a sun" and "profit", enhance the ability to bring goods and promote substantive transactions. At the same time, we should also let the audience "have a look" and "have a play head", and enjoy the exhibition and gain something. "In the current market, the consumption structure of the elderly has shifted from basic needs to health, interest, experience and other directions, and the trend of consumption upgrading is very obvious."

A major feature of this year's old Expo is the launch of the first large-scale "Silver Ling Lorelive Festival", which aims to create a consumption carnival exclusive to the elderly. The event will invite big brands and time-honored suppliers in the fields of TCM physiotherapy, health food, shoes and clothing for the elderly, and entertainment for the elderly to exhibit quality products and services, hold cheongsam show, whipped competition, chorus competition and other competitive events to show the wisdom and vitality of the elderly, and open up blind dating corners and special areas for elderly education. Set up 11 experiential punch projects such as beauty Studio, intellectual Workshop, Calligraphy Workshop, food workshop, and health workshop, and the audience can "see, try, and enjoy", and immerse themselves in the exhibition and experience consumption.

The Guangdong-Hong Kong-Macao Greater Bay Area Silver Age Art Festival and the Guangdong Preliminary Competition of the "National Elderly Art Competition" will also be held during the Guangzhou Old Expo. 100 performing arts teams representing the highest level of the Bay Area will perform live, presenting a wonderful audio-visual feast for the audience. It is reported that 20 teams from the 100 teams will go to Xi 'an in October this year to participate in the national selection competition.

More than 30 forums were held during the same period

Release cutting-edge information, share industry "dry goods"

This year's Guangzhou Old Expo will also closely follow the theme of "Helping the high-quality development of the silver economy", and hold more than 30 forums, and the specifications and quantity of international guests invited to attend the forum and well-known domestic experts and scholars will be further improved, aiming to build a high-level government-enterprise communication and cooperation platform for industry-university-research docking.

Among them, the main forum of innovation planning "Global Silver Economy Industrial Development Forum"; Retain the annual fixed "health care integration Development Forum", "aging transformation Forum" and other pension subdivision forums; Jointly with Guangdong Province Social Policy Research Association and Guangzhou Yuewei Yinfa Vitality Research Institute (Yinfa Think Tank), etc., held the "National Hostel Health Integration Development Forum", "Guangdong Senior Care Deans Summit Forum", "Guangdong" Wisdom Health "health industry high-quality Development Forum", "National family service industry high-quality Development Forum" and so on. Activities such as the Chinese Senior Executives and Guangdong-Hong Kong-Macao Greater Bay Area "Silver Age Cup" award ceremony and "Housekeeping Night" exchange dinner will also be held at the same time.

In March this year, the first silver hair economic and Industrial Park in Guangzhou was unveiled in Nanmei Valley, Huangpu District, and the Huangpu District will also organize enterprises in the region to participate in the exhibition and hold a special promotion activity. This year's Guangzhou Old Expo will link the Silver Hair Economic Industrial Park as a sub-venue.

There are many innovations in the supply and demand docking of the old Expo, including the creation of the "old Expo on the cloud" platform, increasing the online certificate system, demand release, online appointment and other functions, so that exhibitors and merchants can meet online and offline, to achieve efficient and accurate docking of the supply and demand sides. In order to help the elderly care industry solve the problems of recruitment, employment and employment difficulties for college students, the expo will jointly open up a special recruitment field for elderly care talents with enterprises and universities.

In addition, a major highlight of this year's Guangzhou Old Expo is to invite China Old Daily as the "chief strategic cooperation media", to increase the intensity of exhibition publicity and reporting, participate in exhibitions, forums and other activities, and jointly promote the development of the silver economy. Founded in 1988 by the Ministry of Civil Affairs of the People's Republic of China, China Newspaper for the Elderly is sponsored and published, is the only national comprehensive annual report for the elderly. Since its inception, the newspaper has always adhered to the purpose of "spreading the voice of the elderly, talking about the elderly, solving the worries of the elderly, and making friends of the elderly", focusing on the "three roles" of the Party and the state's main position of news and public opinion concerning the elderly, the staff assistant of the elderly cadres at all levels and the spiritual companion of the old cadres and comrades.