Exhibition Introduction

invitation

Dear elderly people:

China has entered a moderately aging society, and the process of population aging will continue. This huge change has put forward new requirements for the existing economic operation mode and social security system. In the face of this transformation, various sectors of society have reached a consensus on accelerating the comprehensive adjustment of economic industries, social security, policies and laws to meet the new needs of an aging society. In the surging wave of the silver economy era, the 3rd Xi'an International Elderly Care Industry Expo will be held at the Xi'an International Convention and Exhibition Center from September 18-20, 2025, focusing on the diverse needs of the elderly society, stimulating the growth potential of the silver economy, and igniting an important engine for the development of new quality productivity. We sincerely invite you to participate and work together with colleagues in the upstream and downstream of the industry chain to build and share a new industrial ecosystem. Organizing Committee of Xi'an International Elderly Care Industry Expo

Basic information of the exhibition

Exhibition Name: The 3rd Xi'an International Elderly Care Industry Expo Exhibition Time: September 18-20, 2025 Exhibition Venue: Xi'an International Convention and Exhibition Center

Exhibition scale

Host organization

Xi'an Municipal People's Government Shaanxi Provincial Department of Civil Affairs

Undertaking unit

Xi'an Civil Affairs Bureau

Xi'an Municipal Bureau of Commerce

Xi'an Chanba International Port Management Committee

Guangdong Kuaicai Exhibition Co., Ltd

Shaanxi Provincial Convention and Exhibition Center Group Co., Ltd

Who must come?

Why is it necessary to come?

Jointly built by government and enterprises, the only benchmark elderly care exhibition in the western region

❤  Hosted by the Xi'an Municipal People's Government and the Shaanxi Provincial Department of Civil Affairs, and co organized by the Xi'an Municipal Bureau of Civil Affairs and the Xi'an Municipal Bureau of Commerce, we have injected strong resources from various aspects such as signing and releasing contracts, audience invitations, supply and demand matching, and publicity and promotion to carefully create a brand exhibition;

❤  The Ministry of Civil Affairs, Shaanxi Provincial Government, Provincial Department of Civil Affairs, Xi'an Municipal Party Committee, Municipal Government, Municipal People's Congress and other official websites and WeChat accounts promote and report on the exhibition dynamics.

Major official media outlets promote and report on

Two editions of precipitation, the largest and most influential elderly care exhibition in the western region

❤  Government sponsored, market-oriented operation "has accumulated a total exhibition area of 42000 square meters, deeply connected 494 brand exhibitors, attracted over 79100 buyers, and signed contracts worth over 11.3 billion yuan after the successful hosting of the 2023 and 2024 editions. It has become the largest and most influential brand exhibition in the elderly care industry in the western region.

On site of the previous Xi'an Old Expo

Silver Hair Economy 2.0, More Containing "Gold" Content

The current 'silver haired generation' is different from the 'silver haired generation' of the past. The cognitive ability, purchasing power, lifestyle, and consumption habits of the new generation of elderly people are rapidly changing, corresponding to the rapid iteration of the silver economy.

❤  According to the data of the seventh national population census, 13.9% of the population aged 60 and over have a high school education or above; According to data, the online shopping participation rate of silver haired netizens aged 60 and above is 69.8%.

❤ The Blue Book of Silver Hair Economy: Report on the Development of China's Silver Hair Economy (2024) shows that the scale of China's silver hair economy is about 7 trillion yuan, accounting for about 6% of GDP; It is predicted that by 2035, the scale of the silver economy is expected to reach 30 trillion yuan, accounting for 10% of GDP.

❤  Xi'an, the host city of the Xi'an International Fair, is gathering efforts to build a silver haired economic industry cluster.

The western region, with a population of 383 million, has entered a period of deep aging

❤  The results of the seventh national census show that the total population of the western region is 383 million, with 44.41 million people aged 65 and above, accounting for 11.6%. Seven out of the top 10 cities in terms of aging rate in China are located in the western region. The regional characteristics of coexistence of deep aging and severe low birth rate, aging before wealth and slow preparation for rapid aging, urban-rural inversion and regional imbalance are particularly prominent.

Joint exhibition of three regions, efficient layout of South China, West China, and Central China

❤  The EE Expo in 2025 will welcome the largest and highest standard national exhibition in history, breaking through the strategic layout of the Guangdong Hong Kong Macao Greater Bay Area, the western region, and the central region. The three cities will be super linked and their advantages will be connected. One exhibition will radiate across the country!

The 9th China (Guangzhou) International Elderly Care and Health Industry Expo (2025.8.22-24)

The 3rd Xi'an International Elderly Care Industry Expo (2025.9.18-20)

The First Central (Wuhan) Elderly Care and Health Industry Expo and 2025 Central Silver Hair Economy Development Cooperation and Exchange Conference (2025.10)

What can I get from participating in the exhibition?

The product will be included in the government procurement catalog

The organizing committee assists in coordinating with local government departments and recommends product catalogs to be included in the local procurement guidance catalog for smart elderly care and aging friendly products.

Settling into the Silver Hair Industrial Park/Smart Elderly Care Exhibition Hall in Three Regions

Free access to silver haired industrial parks and smart elderly care product exhibition halls in Guangzhou, Xi'an, and Wuhan, efficiently connecting with local elderly care institutions and community resources.

Efficiently linking nearly a million energetic elderly people

We can connect with official senior universities and cultural and artistic teams in Guangzhou, Xi'an, and Wuhan, directly targeting nearly 1 million C-end energetic elderly people.

Efficient integration of cross disciplinary industry resources

It can connect with local elderly care, real estate, cultural tourism, education and other business association resources to facilitate cross-border interaction and integration of products/businesses.

The product enters the community retail terminal

You can enter community terminal institutions in Guangzhou, Xi'an, and Wuhan for display, sign product agency sales agreements with local health and wellness institutions, and increase product sales channels.

Regularly participate in business exchanges and inspections to broaden the circle of elderly friends

The organizing committee holds dozens of city inspections, exchanges, and supply-demand matching meetings every year, connecting countries such as Japan and Malaysia with regions such as Guangzhou, Xiaogan, Luoyang, Wuhan, Xi'an, Fuzhou, Hong Kong, and Macau.

Ten exhibition areas, professional+integrated: covering the entire silver hair industry chain

Exhibition and exchange of achievements in the elderly care industry in government and city cluster exhibition areas, investment promotion and promotion of urban health care industry, promotion of health care destinations, grouping of health and wellness products, innovative application of rehabilitation aids, and display of achievements in the development of welfare lottery industry

Exhibition Area for Elderly Care Service Brands and Institutions: Elderly care services for central enterprises, state-owned enterprises, well-known private enterprises, well-known elderly care service brands, emerging brands, brand investment and chain franchising; Elderly care real estate, health and wellness complexes, inter care centers, health centers, nursing stations, and elderly care communities; Elderly care service institutions such as meal assistance, bathing assistance, walking assistance, emergency assistance, and medical assistance; Specially set up a joint exhibition area for star rated institutions in Xi'an to showcase and promote services, and receive inquiries from citizens.

Smart Elderly Care and Intelligent Equipment Exhibition Area Elderly Care Information Service and Service Platform, Smart Elderly Care Solutions and Management System, Elderly Care Companion System and Equipment, Smart Elderly Care Devices (Smart Wearable Devices, Health Management Systems, Call Monitoring Systems), etc; Care robots, diagnosis and treatment robots, chat robots, nursing robots, inspection robots, and other elderly care service robots and elderly care robot solution providers.

✤ Aging friendly products and smart home exhibition area: Aging friendly furniture, aging friendly design, aging friendly renovation products: anti slip products, armrests and grab bars, toilets, shower equipment, aging friendly lighting equipment, mobile assistive devices, smart home devices, barrier free facilities, aging friendly healthy homes, aging friendly functional beds, functional sofas, functional mattresses, massage chairs, electric waist/knee bags, aging friendly kitchens and bathrooms, aging friendly building materials, aging friendly home appliances, etc.

Rehabilitation aids and medical equipment exhibition area: Assistive walking aids, visual aids, hearing aids, exercise aids, bed rest aids, corrective devices, and assistive device adaptation; Nursing beds, rehabilitation therapy/training equipment, traditional Chinese medicine rehabilitation equipment, incontinence care equipment and products, rehabilitation medical/therapy equipment, home medical equipment, chronic disease prevention and treatment equipment, home testing products, first aid/accident prevention products, health management, etc.

The innovation exhibition area for elderly care finance includes elderly care finance, financial technology, and financial services, financial innovation products, services, achievements, and cases that support the development of the silver economy, as well as integrated products of elderly care finance and inclusive finance.

✤ Exhibition Area for Health Preservation and Hot Spring Therapy: Health Preservation Featured Small Towns (County level), Small Towns, Health Vacation Bases, Health Preservation Small Towns, Traditional Chinese Medicine Health Preservation Bases, Health Preservation Communities, Health Preservation Real Estate, Travel and Elderly Care Bases, Health Preservation Tourism and Study Tours, etc; Hot spring recuperation bases, hot spring scenic spots, hot spring recuperation hotels, hot spring recuperation products and facilities and equipment, etc; Forest health preservation, rural health preservation, traditional Chinese medicine health tourism, food health preservation, etc.

Medical and elderly care integration exhibition area includes rehabilitation hospitals, geriatric hospitals, medical and elderly care institutions, medical and elderly care integration service centers, medical and elderly care consultation and examination service institutions, disease diagnosis and nursing service institutions, major illness rehabilitation service and end-of-life care service institutions, etc; Medical and elderly care integration evaluation system, medical and elderly care integration service call system, medical and elderly care integration service management system, medical and elderly care integration service supervision system, etc.

Industry Education Integration, Elderly Culture and Education Exhibition Area Elderly Industry Education Integration Enterprises and Talent Training Bases, Industry Education Integration Communities, Industry Education Integration Training Centers, Elderly Health and Nursing Colleges, Vocational Education Groups, College Smart Health Elderly Care Services and Management Majors and Talent Training Exchanges, Elderly Culture (Publishing House, Publications, Newspaper, Television Station, Elderly Media, etc.), Elderly University, Elderly Art Education and Training, etc.

✤ Health and wellness nutrition diet and silver hair consumption exhibition area, including physical examination institutions, oral health, health food, drugs, nutritional supplements, elderly health sleep products, massage and therapy products, various types of mugwort products, elderly shoes and clothing, diapers, bedding, toiletries, etc; Sheep milk powder, camel milk powder, honey, wolfberry and other health products that benefit the elderly; Silver haired consumer products and scenarios such as entertainment, tourism, e-commerce, travel, companionship, and housekeeping.

What are the activities during the same period?

Gather resources from "government, associations, enterprises, think tanks, and media" to create a communication feast that integrates "policy interpretation+trend analysis+case sharing+practical exchange"

✦ Opening Ceremony of Xi'an International Elderly Care Industry Expo ✦ Xi'an International Silver Hair Economic Development Exchange Conference

✦ Technology Helps with the Development and Exchange of Smart Elderly Care Conference ✦ Qinling Travel Elderly Care Cooperation and Exchange Conference

✦ Silk Road Financial Elderly Care Symposium ✦ Seminar on Healthy Aging and Medical Elderly Care Integration

✦ Conference on Improving Aging Environment and Exchange ✦ Silver Hair Economy Investment Promotion and Supply Demand Matchmaking Meeting

✦ Conference on the Transformation of Research Achievements in the Elderly Care Industry ✦ Conference on Industry Education Integration Cooperation and Exchange in the Elderly Care Industry

Promotion Conference for County level Travel, Health and Elderly Care Destination

Simultaneous activities of the previous Xi'an Old World Expo

What can be obtained?

Showcasing brands, expanding markets, leading peers to participate in industry events, showcasing brands and products, maintaining old customers, exploring new markets, leading the market, leading peers, three-day exhibitions, a feast, seize opportunities, don't miss them!

Observing trends, seizing opportunities, and gaining insight into opportunities. The Old Expo is a barometer of industrial development, observing brand trends, technological innovation, and market trends. We have presented more than ten forums with over a hundred experts to help you gain insights into development opportunities.

Make friends, build connections, and close deals at the "Government Enterprise Cooperation Meeting Room" and "Enterprise Cooperation Friend Circle" of the Old Expo. We facilitate precise links and efficient connections, helping you accumulate resources and connections, expand and close new businesses.

On site signing at the previous Xi'an Old Expo

What are the new experiences?

❃ Silver Age Art Festival Stage, Vitality and Art, Presenting the Spirit and Colorful Life of the Silver Age Clan ❃ Silver Hair Consumption Festival Creating Scenes to Promote Consumption, Combining Brand Promotion and Terminal Interactive Experience

Audience invitation

The government vigorously organizes and the market accurately invites to ensure effectiveness

♯ Government invites nationwide: The Department of Civil Affairs of Shaanxi Province and the Civil Affairs Bureau of Xi'an City have sent letters inviting civil affairs departments from various provinces and cities across the country to organize local governments, business associations, enterprises, and purchasers to visit and exchange ideas.

♯ Government organization within the province: Organize civil affairs departments and street elderly care leaders from various cities, districts, and counties in Shaanxi Province to visit and purchase; Organize invitations for leaders of elderly care institutions and medical rehabilitation institutions from various cities in Shaanxi Province to visit and purchase; Organize member units of elderly business associations in Shaanxi Province and various cities and districts to visit and purchase in groups; Organize elderly purchasing groups in various districts, counties, and streets of Xi'an city.

♯ Professional Audience Database: The organizer, Guangdong Cross Procurement Exhibition Co., Ltd., utilized the professional audience database resources of two editions of the "Xi'an Old Expo" and eight editions of the "Guangzhou Old Expo" to accurately invite professional audiences to come and purchase through telephone, SMS, WeChat and other means.

♯ News Release and Promotion: Hold a press conference; Promote and invite customers and visitors at elderly care and welfare exhibitions held in cities such as Shanghai, Guangzhou, and Beijing; Promote and advertise at conferences and events organized by elderly care related business associations in Shaanxi and surrounding provinces and cities.

♯ Advertising placement and promotion: Place ads on WeChat Moments and Today's Headlines, targeting precise audience invitations through user profiles; Place keyword search ads on Baidu to attract professional audiences; Advertise in Tiktok and cooperate with We Media experts to promote and drain; Through press conferences and government organized media, the exhibition will be promoted and publicized multiple times from the preparation period, pre exhibition, to exhibition extension.

Swipe left to view the visiting group of the previous Old Expo

Booth price

Standard booth/9m ² 8800 yuan/piece

Configuration: 1 consultation desk, 2 folding chairs, 2 light sources, 1 220V power socket, 1 garbage bin, company fascia board, and carpet inside the booth.

Special booth/starting from 36m ², 900 yuan/m ²

Configuration: Only the corresponding open space area is provided, and the enterprise will build it themselves.

Publication/Advertising Prices

Journal Cover: 60000 yuan Journal Back Cover: 50000 yuan

Title 2: 30000 yuan Title: 30000 yuan

Title: 20000 yuan Full page: 10000 yuan

Mini program advertisement: 20000 yuan/extension period

Exhibition/visitor pass advertisement: 20000 yuan/1000 pieces

Handbag advertisement: 30000 yuan/3000 pieces

Truss advertisement: 30000 yuan/banner advertisement 20000 yuan/10 pieces

Indoor sticker advertisement 20000 yuan/10 sheets

Forum speech/new product launch/investment promotion meeting: 20000 yuan/20 minutes

To host conferences, forums, investment promotion events, or special themed activities, please contact the organizing committee for communication and win-win cooperation!

Contact the organizing committee

Exhibition Application

Visitor Registration

Business Cooperation: Mr. Zheng 18126789208

Forum Collaboration: Miss Wang 17702086359

Audience inquiry: Miss Qin 18027318209

Media Collaboration: Ms. Li 18126778072

Exhibition consultation: Mr. Ma 18629487596

Mr. Chen 18102772048 Miss Feng 18024516875

Mr. Yang 15360613638 Mr. Wang 18028560160

Mr. Guo 18026211319