The fragrance of zongzi wafts through the ancient city, warming the silver age during the Dragon Boat Festival!

The highly anticipated Xi'an Bank Cup · 2026 Xi'an City Dragon Boat Festival Silver Age Gathering

The market will open warmly on June 18th

Lasts for 3 days

Inviting you to join us on the Dragon Boat Festival

Loong Boat Festival Silver Age Collection

A silver haired feast that integrates Dragon Boat Festival customs, elderly friendly goods, health services, cultural performances, and supply-demand matching

Dragon Boat Festival

Basic activity information

Event theme: Enjoying Silver Age in Chang'an with Joyful Care

Event time: June 18-20, 2026 9:00-18:00

Location: Ivy Square, Xingfu Forest Belt, Xincheng District, Xi'an City (500 meters north of Hansenzhai Station on Metro Line 8)

Host: Xi'an Civil Affairs Bureau

Title sponsor: Xi'an Bank Co., Ltd

Organizer: Xi'an Elderly Care Development Center, Guangdong Kuaicai Exhibition Co., Ltd

Co organizers: Xi'an Radio and Television Station (Group), China Construction Xi'an Happiness Forest Belt Construction Investment Co., Ltd., Shaanxi Qinmei Home Elderly Care Service Group Co., Ltd., Sleep Well (Xi'an) Brand Co., Ltd

Set up three major themed exhibition areas

Plan 40 booths to meet all your needs for shopping, experience, and service enjoyment in one stop shop

Elderly friendly product experience area (15 seats)

Immersive experiences such as elderly friendly homes, health management devices, smart wearables, wheelchair assistance, and protective aids, with on-site trials and professional explanations, allowing technology to safeguard elderly life.

Silver Age Product Exhibition and Sales Area (15 seats)

Health food, physical therapy and care, mugwort products, nutritional supplements, elderly products, and Dragon Boat Festival gift boxes are all available for purchase in one stop! Simultaneously carry out health science popularization, Zongzi DIY, wormwood sachet hand work, and create a full atmosphere of Dragon Boat Festival

For the Old Public Welfare Service Area (10 seats)

Health consultation, traditional Chinese medicine therapy, elderly care policy consultation, anti fraud promotion for the elderly, and non heritage cultural and creative experiences are all available! Free distribution of mugwort, colorful ropes, and sachets on site to bring home Dragon Boat Festival blessings.

Holding multiple events simultaneously

Opening ceremony, supply-demand coordination, cultural and artistic exhibitions, etc

Opening Ceremony

June 18th 09:00-09:30

09:00-09:10 Exciting opening program, lively opening

09:10-09:15 Introduction to the attending leaders and guests

09:15-09:20 Detailed explanation of the highlights of this Silver Age event

09:20-09:25 Speech by Leaders of Xi'an Bank

09:25-09:30 Leaders and guests ring gongs to open the market

09:30- Visit the Grand Gathering

Silver Hair Industry Chain Supply and Demand Matchmaking Conference

June 18th 10:10-12:00

Government promotion, enterprise roadshows, and free negotiations help to accurately connect elderly care resources and promote the quality and efficiency improvement of the silver economy.

Elderly cultural performance+Dragon Boat Festival check-in

During the event, the elderly cultural and artistic team took turns performing on stage, with a variety of exciting performances including singing, dancing, instrumental music, and folk customs.

Loong Boat Festival elements such as Loong Boat, Zongzi, wormwood and colorful ropes will also be arranged on site, and special card punching points will be set up for the festival to take more photos!

Exhibition and Conference Contact

Apply for market stalls/participate in concurrent events

Please scan the code and fill in the corresponding information to apply for market stalls/lock up seats for concurrent events. First come, first served, subject to final review by the organizing committee.

Deadline for booth application: 18:00 on June 10, 2026

Booth application consultation: Mr. Ma 18629487596

Visit the market

·The event lasts for three days, with free admission and no need for reservation;

·It is recommended that elderly friends travel together with thoughtful service throughout the journey.

Traffic Guide

Subway travel: Get off at Hansenzhai Station on Metro Line 8 and exit at Exit D. Walk 500 meters north.

Self driving travel: Navigation "Xi'an Happiness Forest Belt Ivy Square"

A wonderful review of the first Xi'an Silver Age Grand Gathering

Previously, the 2026 Xi'an New Year Silver Age Gathering was successfully held from January 29th to 31st. The 5000 square meter venue gathered 108 enterprises and units from across the country to participate in exhibitions, sales, and public welfare activities for the elderly. Over 4000 viewers visited and experienced the gathering. The CCTV Finance Channel's "Silver Hair Economy Ceremony" series of programs, including "Entering the City," was filmed and broadcasted throughout the entire process. Dozens of mainstream media outlets such as China Daily, Xinhua News Agency, China National Radio and Television Network, Shaanxi Daily, and Xi'an Radio and Television Station paid attention to and reported on it, firing the first shot of the "Xi'an Silver Age Gathering" brand.

September October 2026

We will continue to hold multiple large-scale events

The 4th Xi'an Old Age Expo and Mid Autumn Silver Age Gathering in September

The 4th Xi'an International Elderly Care Industry Expo (referred to as Xi'an Elderly Care Expo) will be held from September 17-19, 2026 at the Xi'an International Convention and Exhibition Center. As a special event of this year's Old Expo, the 2026 Xi'an Mid Autumn Silver Age Gathering will be held simultaneously, sharing the massive customer flow and brand resources of the Old Expo, and creating a new consumer service scene of Mid Autumn Festival reunion and enjoying silver age.

October · Respect for the Elderly Month Silver Age Collection

The 2026 Xi'an Elderly Care Month Silver Age Gathering will be held at a selected time during the Elderly Care Month in October, continuously focusing on the needs of the elderly, integrating high-quality resources, and providing beneficial services to the people, bringing more intimate, affordable, and rich elderly care services to the people.