Currently, a policy competition surrounding the elderly population is quietly heating up from south to north. Hainan is creating a health resort, Yunnan is launching travel packages, and Sichuan, Guangxi, Guizhou, Jilin and other places are offering real subsidies, which is jokingly referred to as the "battle for the elderly".

Various regions are vigorously developing the elderly care and travel industry, not to compete for the burden of elderly care, but to compete for the 9 trillion yuan consumption market behind the 320 million population aged 60 and above. The cultural and tourism demand of the 320 million silver haired population is reshaping the face of China's cultural and tourism industry. The first national level five-year special plan for the consumption sector in China, the "15th Five Year Plan for Expanding Consumption", released in July, clearly proposes to "expand elderly care consumption".

The first stop of the National Culture, Tourism, Health and Wellness Expo in South China has landed at the 10th Guangzhou Old Expo, seize the last opportunity to get on board! -2026 Guangzhou Old Expo (3). jpg

The image is sourced from the internet

But the question arises: how many cultural and tourism products can truly make the elderly willingly pay for them? Customized travel itineraries may sound comprehensive, but do each one have a memory point? What else can you do besides sunbathing during a winter vacation? The answers to these questions determine who can win in the final market of 9 trillion yuan.

The answers to these questions are welcome to be revealed in Guangzhou from August 21st to 23rd!

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The National Culture, Tourism, Health and Wellness University has landed at the Guangzhou Old Expo!

Let's go!

As the core relay station of the "National Cultural Tourism Health and Wellness Center" in South China, the first stop of the National Cultural Tourism Health and Wellness Center in South China has landed at the 10th China (Guangzhou) International Elderly Care and Health Industry Expo! Scarce booth recruitment is hot, with limited window period, it is timely to seize the silver hair consumption and silver hair cultural tourism market in the Guangdong Hong Kong Macao Greater Bay Area!

The first stop of the National Culture, Tourism, Health and Wellness Expo in South China has landed at the 10th Guangzhou Old Expo, seize the last opportunity to get on board! -2026 Guangzhou Old Expo. jpg

Event Theme

Traveling the mountains and rivers of China, enjoying a healthy lifestyle

organization structure

Initiating unit:

Northeast Asia Silver Hair Industry Collaborative Circle

Yangtze River Delta Elderly Care Association Consortium

Western Region+Elderly Care Alliance

Organizer

Organizing Committee of China International Elderly Care and Health Industry Expo

Co organizer:

Silver Hair Travel Branch of China Association of Social Welfare and Elderly Care Services

Guangdong Elderly Care Service Industry Chamber of Commerce

Liaoning Elderly Care Service Industry Federation

Event Background

The "National Cultural Travel and Health Care Collection" exhibition was launched in June by the Liaoning Elderly Care Service Industry Federation in conjunction with multiple provinces across the country, aiming to promote the construction of a national cultural travel and health care hub platform from multiple dimensions.

The online signing ceremony of the inter provincial cooperation alliance for travel, health and wellness, titled 'Enjoying Silver Age and Enhancing Silver Hair Welfare', was successfully held recently. Under the joint witness of the Department of Civil Affairs, the Department of Culture and Tourism of Xinjiang Uygur Autonomous Region, the Civil Affairs Bureau of Xinjiang Production and Construction Corps, the Bureau of Culture, Sports, Radio, Tourism, and various provinces (regions, municipalities), representatives from Xinjiang and the Civil Affairs Departments (bureaus) of various provinces (regions, municipalities) officially signed the "Cooperation Framework Agreement for the Inter provincial Alliance for Travel and Health Care" online, establishing a travel and health care inter provincial cooperation network covering multiple provinces across the country. The rich travel routes, health and wellness bases, and standardized service resources brought by the inter provincial alliance will effectively enrich the supply base of the hub platform and provide strong resource support for the "National Cultural Travel and Health Collection" tour.

As the core relay station of Da Ji in South China, the "National Cultural Travel and Health Care Da Ji" South China Tour Exhibition will be held from August 21 to 23, 2026 at the Canton Fair Exhibition Hall. The 10th China (Guangzhou) International Elderly Care and Health Industry Expo will adhere to the operation mode of "annual national tour and resource sharing", with "immersion and strong exposure" as the core of the exhibition, to build a long-term physical platform for the centralized display of cultural, tourism and health care resources in various provinces, the supply and demand docking of travel routes, and the exchange of industry resources. It will help national travel and health care bases, cultural and tourism enterprises, and provincial-level health care groups to connect the silver hair consumption market in the Guangdong Hong Kong Macao Greater Bay Area, promote the normalization and sustainable linkage development of the national cultural, tourism and health care industry.

Platform Value

▶  Direct access to the massive silver haired customer base in the Greater Bay Area, connecting the southern channel of foreign tourism and health resources in the province

▶  Create a unique display window of "one province, one product", and concentrate on promoting high-quality travel and wellness routes from various regions

▶  Linking the Northeast Asia Silver Industry Collaborative Circle, the Yangtze River Delta Elderly Care Association Consortium, the Western Region+Elderly Care Alliance, and linking industry resources across the country

▶  Immersive and high exposure exhibition mode, precise coordination between government, enterprises, projects, and channels

The first stop of the National Culture, Tourism, Health and Wellness Expo in South China has landed at the 10th Guangzhou Old Expo, seize the last opportunity to get on board! -2026 Guangzhou Old Expo (2). png

The picture is a rendering of the exhibition area. Please refer to the site for the final construction effect

Recruitment subject

Provincial level clusters, leading cultural and tourism health and wellness enterprises, large tourist resorts, cultural and creative leaders, health and wellness line operators, etc

Exhibition Registration

Please scan the code and submit the registration materials before August 5th, 2026.

Organizing Committee Contact Person:

Mr. Yang 15360613638 (same WeChat account)

The first exhibition tour is launched, and seats are scarce!

We sincerely invite cultural, tourism, health and wellness colleagues from all over the country to gather in Yangcheng in August,

Show off the regional health and wellness business card,

Connecting channels, expanding customer sources, and establishing cross regional cooperation,

Digging Gold and Silver Together, Embarking on a New Blue Ocean!