Guangzhou Silver Age Art Season

Guangzhou Silver Age Art Season - the first large-scale silver haired event in Guangzhou that integrates artistic performances and consumer experiences

The Guangzhou Silver Age Art Season is themed "Golden Autumn Setting Sail, Rhythmic Sunset" and jointly organized by Guangzhou University of the Elderly, Guangzhou Daily Press Group (Guangzhou Daily), China International Elderly Health Industry Expo, and Guangzhou Yuewei Silver Hair Vitality Research Institute. It is an exploration and vivid practice of empowering the silver economy through elderly education and stimulating the "new driving force of silver age".

As the first large-scale silver haired event in Guangzhou that integrates cultural performances and consumer experiences, the 2025 Guangzhou Silver Age Art Season has been continuously sparking a craze throughout the city since its launch in April this year. The event, which emphasizes both mass and artistic aspects, organized 20 district level selection competitions based on cultural centers, government agencies, theaters, and shopping malls in 11 districts of Guangzhou, attracting more than 1400 teams and over 30000 elderly people to actively participate. The online interaction volume of the event has exceeded 2.514 million, and the online dissemination volume has reached 9.362 million, making it a widely influential mass art event in the field of elderly culture in Guangzhou.

From August 22 to 24, 2025, the finals will be held at the 9th China (Guangzhou) International Elderly Care and Health Industry Expo, with 120 teams taking turns to showcase the confident, healthy, and upward spirit of the silver age group in Guangzhou with full enthusiasm and exquisite artistic expression, focusing on highlighting their main position as witnesses, pioneers, and builders of the times.

On October 28, 2025, the "2025 Guangzhou Silver Age Art Season Awards Ceremony and Excellent Program Exhibition" was grandly held at the Red Line Women's Theater of Guangzhou Cantonese Opera House, playing a magnificent melody for this artistic feast that lasted for several months and gathered thousands of silver age talents. Leaders and guests from relevant functional departments in Guangzhou and various districts, representatives from the cultural and artistic circles and the elderly care industry, as well as participating teams, gathered together to witness the glorious moment and appreciate the light of silver age art.

Home aging friendly renovation "rejuvenation" activity, Silver Age Market, and Elderly Products Street

The 9th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as "Guangzhou Elderly Expo") has opened a silver age market and a street dedicated to elderly products, and continues the trend of "national subsidy" by setting up a "revitalization" zone for home aging adaptation. Consumers can enjoy a national subsidy discount of up to 30% of the actual sales price of products, bringing an interactive experience of viewing, trying, purchasing, and enjoying to the audience.

With a rich and diverse range of elderly friendly products and precise matching of consumer demands, the "Renewal" zone for home aging friendly renovation and the Silver Age Market/Elderly Products Street zone achieved over 12 million yuan in on-site sales during the three-day extension of the 9th Guangzhou Elderly Expo, delivering an impressive silver age consumption answer sheet with solid data and vividly demonstrating the vigorous vitality of the current silver hair market.

In addition to the popularity of the retail end, the special zone also builds a bridge for direct dialogue between enterprises and consumers. Many participating companies adjust product details in real-time based on feedback from elderly people on site, directly integrating user experience into product iteration. This "see and buy, feedback and adjustment" model not only enhances consumer experience, but also provides first-hand data for enterprises to accurately grasp the demand for silver hair.