Exhibition Introduction

The China International Elderly Care and Health Industry Expo (referred to as EE Elderly Expo) is an industry event jointly organized by various industry associations under the guidance of government authorities, with a focus on the overall policies of the national elderly care industry and elderly care system.

The EE Elderly Expo will focus on the development trends of the international elderly care and health industry, relying on market demand to gather the world's most cutting-edge enterprises in the elderly care and health industry services, products, technologies, and solutions. A one-stop international comprehensive service platform that integrates exhibition display, business exchange, business opportunity procurement, resource docking, business investigation and other industries, allowing elderly enterprises and purchasers to seamlessly connect and become a benchmark for the elderly care and health industry!

Since 2017, the EE Expo has successfully toured in cities such as Guangzhou, Macau, Wuhan, Luoyang, Xiaogan, Meizhou, Changsha, Chengdu, and Datong, with a total exhibition area of over 150000 square meters and nearly 2000 exhibitors. It has attracted over 600000 visitors and buyers, receiving recognition from the government, industry associations, industry enterprises, and buyers.

Organizational structure

Guidance unit:

Guangzhou Civil Affairs Bureau

Guangzhou Cooperation Office

Guangzhou Municipal Bureau of Industry and Information Technology

Chief strategic partner media:

China Elderly Daily

Host:

Office of Guangzhou Expo Organizing Committee

Guangdong Kuaicai Exhibition Co., Ltd

Co organizer:

Guangzhou Social Welfare and Elderly Care Service Association

Guangzhou Community Home Care Service Association

Guangzhou Yuewei Silver Hair Vitality Research Institute (Silver Hair Think Tank)

Guangdong Elderly Care Service Industry Chamber of Comerce

Guangdong Home based Elderly Care Service Association

Guangdong Elderly Industry Association

Guangdong Elderly Care Service Industry Association

Guangdong Elderly Care Service Industry Promotion Association

Guangdong Elderly Culture Association

Guangdong Family Service Industry Association

Guangdong Social Policy Research Association

Guangdong Health Food Industry Association

Guangdong Natural Medicine Research Association

Undertaking Unit:

Guangdong Yinling Health Industry Co., Ltd

Supporting co organizers:

China Chamber of Commerce Health and Wellness Industry Branch

Greater Bay Area Health Industry Association

Hong Kong Elderly Advisory Committee

Shanxi Elderly Industry Association

Hubei Chu Merchants Association

Guangdong Hubei Chamber of Commerce

Shaanxi Health Industry Association

Shaanxi Elderly Industry Association

Hubei Elderly Industry Association

Jinan Elderly Care Service Development Promotion Association

Shenzhen Elderly Care Service Industry Association

Wuhan Elderly Care Service Industry Association

Luoyang Elderly Industry Association

Exhibition advantages 

Government sponsored professional exhibitions

As a key professional exhibition of the 33rd Guangzhou Expo hosted by the Guangzhou Municipal People's Government, the Guangzhou Elderly Expo is jointly guided by the Guangzhou Civil Affairs Bureau, Guangzhou Industry and Information Technology Bureau, Guangzhou Cooperation Office and other units. The Guangzhou Expo Organizing Committee, Guangdong Cross Procurement Exhibition Co., Ltd., and Guangdong Provincial and Municipal Elderly Care Industry Business Associations jointly organize the event, integrate the resources of the entire elderly care and health industry chain, and build a high-quality exchange and cooperation trade platform for the elderly care and health industry.

The first professional elderly care exhibition in the Guangdong Hong Kong Macao Greater Bay Area to receive international UFI certification

As the first elderly care and health industry expo in the Guangdong Hong Kong Macao Greater Bay Area to be certified by the International Federation of Exhibition Industries (UFI), this marks the recognition of the exhibition's brand, scale, quality, service level, and reputation by the highest level association in the international exhibition industry. It is worth looking forward to and participating in by exhibitors and visitors.

Selected for 3 consecutive years at the Guangdong Trade National Professional Exhibition

As a mature and well-known brand exhibition in the Guangdong Hong Kong Macao Greater Bay Area, the Guangzhou Old Expo has been selected as a national professional exhibition for Guangdong Trade by the Guangdong Provincial Department of Commerce for three consecutive years. Participating units are included in the scope of local exhibition support policies and are supported according to local standards.

National resource docking

Currently the only national exhibition of brand elderly care and health exhibitions

The organizing committee of the EE Elderly Expo has a nationwide urban layout and is currently the only brand elderly care and health exhibition with a nationwide tour. Since 2017, it has been centered in Guangzhou and held exhibitions and supply and demand matching meetings in multiple cities including Wuhan, Xiaogan, Xi'an, Luoyang, Chengdu, Jincheng, Datong, Beijing, Macao, Hong Kong, and Japan. It can help exhibitors integrate national elderly care resources.

Linkage of Three Cities and Three Exhibitions, Sharing of Regional Resources

The first Central (Wuhan) International Elderly Care and Health Industry Expo will be held at Wuhan International Convention and Exhibition Center from March 27th to 29th, 2025; From August 22nd to 24th, 2025, at the Canton Fair Exhibition Hall, the 9th China (Guangzhou) International Elderly Care and Health Industry Expo will be held; From September 19th to 21st, 2025, the 3rd Xi'an International Elderly Care Industry Expo will be held. The three cities and three old care expos will be super interconnected, with advantages connected and sharing tens of thousands of precise professional buyer resources and rich regional elderly care resources!

Simultaneous activities

High quality forum experts gather to gain in-depth insights into industry trends and trends

The opening ceremony of the 9th Guangzhou Old Age Expo

Global Silver Hair Economy Innovation and Development Supply and Demand Conference

Global Chu Business Health and Wellness Industry High Quality Development Conference

National Conference on Integrated Development of Health, Wellness, and Travel Industry

The 2nd Guangdong Provincial Elderly Care Home Dean Exchange Conference

Smart Elderly Care and Smart Healthcare Development Forum

The 14th Guangdong Provincial Medical and Elderly Integration Summit Forum

The 3rd Forum on High Quality Development of Elderly Talents

The 6th China (Guangdong) Aging Environment Improvement Summit

Pension+Finance: Silver Hair Industry Economic Investment Development Exchange Conference

• Forum on the Construction and Care of Cognitive Disease Friendly Communities

2025 China Elderly Care Leader and Guangdong Hong Kong Macao Greater Bay Area "Silver Age Cup" Award Ceremony

2025 Guangdong Hong Kong Macao Greater Bay Area Silver Age Art Festival&Lehuo Festival

*The event is continuously updating, please stay tuned!

Exhibitor evaluation

Exhibitors' satisfaction rate exceeds 85%

This old expo is very lively, with more and more exhibitors and a larger scale, and the gains are quite significant.

——Guangzhou Yuexiu Health Industry Investment Holdings Co., Ltd

This year, I feel that the scale is larger compared to last year, combining online and offline interactive content, including a stronger sense of business and technology in on-site exhibitions, higher participation, and a more focused theme on the silver economy.

——Guangzhou the Pearl River Health Resources Management Group Co., Ltd

We are participating in the second year, and the previous year we were sponsored. The atmosphere of the entire exhibition was very good, so we will continue to participate next year.

——Panasonic Home Appliances (China) Co., Ltd

We have also participated in the Guangzhou Elderly Expo for many years, and this year's foot traffic feels to be greater than in previous years. There are also more exhibitors participating, and the entire elderly care industry is showing a relatively vigorous development phenomenon.

——Legrand China

We have participated in every edition, and this year's exhibition has been held very well. We hope that this exhibition will continue to thrive.

——Guangdong Huai Health Industry Technology Co., Ltd

I think the organizer did a great job in organizing this old expo, and it was particularly popular.

——Shangti Health Technology (Shanghai) Co., Ltd

I think this old expo is the largest elderly care exhibition and the best exhibition channel in China.

——Shandong Xiaolijia Robot Co., Ltd

We think this old expo was very successful, with many professional visitors from different industries. I hope to connect Hong Kong with domestic enterprises and service institutions to promote the exchange of resources and the circulation of products.

——Hong Kong Council of Social Service

The biggest feeling is the liveliness, with a large flow of people. I am very happy to participate in this old expo.

——MYY Corporation, Japan

Participating in the Guangzhou International Fair has brought us a lot of resources in various aspects, and we have gained a lot. Overall, the overall foot traffic is slightly higher than that of exhibitions held in other cities such as Beijing, Shanghai, and Chengdu. The organizing committee arranged the entire service very well this time, giving us a lot of space in booth construction and experience exchange. I believe there will be even greater breakthroughs when we collaborate again next year.

——Zhejiang Yinrui Aging Industry Development Co., Ltd

Exhibition Promotion

Full media matrix with millions of traffic exposure, strong enhancement of brand influence

EE Guangzhou Old Expo has built a "full media focus, multi-channel diffusion" publicity matrix, established deep cooperation with over 100 central, provincial, and municipal media, and promoted the exhibition through airport advertising, elevator advertising, Baidu promotion, video account promotion, event reporting, exhibition live streaming, media filming, and other forms of vertical promotion. It has gained millions of traffic exposure and effectively helped enterprises establish their brand image!

Exhibition scope

The 13th exhibition area covers the entire industry chain of silver economy

Elderly care institutions and services

Elderly care service industry talent training institutions, community day care centers, health centers, nursing stations, elderly care community institutions, palliative care service institutions, meal assistance service institutions, elderly psychological counseling service institutions, home service institutions, health care hospitals, medical and elderly care integrated elderly care institutions, CCRC health care communities, and health care real estate

Smart elderly care and technological assistance for the elderly

Intelligent robots, elderly care information services, overall solutions and management systems for intelligent elderly care, cloud based medical and health management service platforms for medical and elderly care institutions, security emergency call systems, intelligent wearable products for vital sign detection products and devices, smart wristbands, smart blood pressure monitors, smart blood glucose meters, elderly care systems and equipment accompanying robots, nursing robots, smart home devices, smart door locks, smart smoke alarms, smart cameras, smart assistants, intelligent traditional Chinese medicine testing

Suitable for aging and accessible living

Aging friendly furniture, aging friendly planning and design institutions, aging friendly renovation products, anti slip products, armrests and grab bars, toilets, shower equipment, emergency call systems, aging friendly lighting equipment, mobile assistive devices, smart home devices, accessible facilities, aging friendly healthy homes, multifunctional beds, functional sofas, functional mattresses, massage chairs, electric waist/knee bags, aging friendly kitchens and bathrooms, aging friendly building materials, aging friendly home appliances, etc

Rehabilitation aids and travel assistance

Assistive devices for mobility disorders, accessible facilities, prosthetics and orthotics, visual aids, hearing aids, speech aids, intellectual aids, mental aids, assistive device adaptation products, wheelchairs, crutches, assistive vehicles, wheelchair cars, elderly cars, elderly walkers, accessible travel facilities and equipment, silver hair travel products

Beautiful Life and Health Home Furnishings

Intelligent home system, intelligent lighting control system, intelligent home appliance control system, intelligent hotel control system, intelligent security, fire protection system, home energy management system, home audio and entertainment system, intelligent office system, intelligent sleep and health monitoring, remote 5G diagnostic medicine, Internet plus elderly care service terminal, elderly care institution management software, wearable health equipment, intelligent furniture, intelligent nursing bed, intelligent rehabilitation care equipment, high-tech accessories, aging appliances, motion aids, intelligent massage chairs, barrier free facilities, artificial limbs and orthotics, etc

Cultural tourism and living for health and wellness

Travel base, travel service, residential elderly care base, professional medical health real estate elderly study tour characteristic base, Western medicine nursing health care base, health resort base, health hotel health care characteristic town, health culture and tourism town, ecological health and wellness town, health and wellness agricultural complex characteristic hotel and internet celebrity homestay, traditional Chinese medicine health and wellness base, urban elderly single elderly care residence, migratory bird travel, elderly performance event service agency, senior university, elderly legal service agency, elderly tourism service agency, elderly wedding service agency, silver tourism, silver document entertainment

Pension finance and wealth management insurance

State owned banks, insurance, pension funds, pension insurance, etc; Commercial bank insurance, pension, pension insurance, etc; Pension financial service institutions, pension insurance service institutions, pension financing loan institutions, etc

Rehabilitation nursing and integration of medical care and elderly care

Nursing beds, rehabilitation therapy/training equipment, traditional Chinese medicine rehabilitation equipment, bedsore prevention and treatment products, incontinence care, special daily necessities such as eating, clothing, and washing, household testing products, first aid/accident prevention products, bathing services, traditional Chinese medicine AI artificial intelligence, intelligent apps, intelligent traditional Chinese medicine pharmacies, intelligent medicine cabinets, intelligent pulse diagnosis devices, intelligent tongue diagnosis devices, intelligent four diagnostic instruments, intelligent facial diagnosis systems, intelligent moxibustion devices, intelligent moxibustion robots, intelligent traditional Chinese medicine diagnosis systems

Silver hair consumption and elderly lifestyle products

Elderly life assistance tools, smart wearables, dressing aids, reading magnifying glasses, bottle openers, elderly leisure and entertainment products, elderly mobile phones, elderly game consoles, elderly puzzle game development suitable for aging electronic products, hypoglycemic rice cookers, functional robots, square dance related supporting equipment, elderly travel facilities and equipment, elderly shoes, elderly clothing, anti slip pads, elderly bedding anti-aging products and technologies, elderly skincare products, elderly daily care products, etc

Health Preservation and Nutritional Diet

Green natural food, nutritional supplements, beauty and health foods, natural tonics, special nutritional foods, health foods, dietary supplements, nutritional supplements, sports nutrition, hydrogen rich water, nutritional ingredients, probiotics, enzymes, meal replacement powders, health drinks, specialty foods, selenium rich foods, nutritional oils, nutritional milk, protein peptides, functional foods, etc

Talent cultivation and integration of industry and education

Elderly universities, elderly education institutions, nursing talent training schools, nursing service centers, postpartum centers, elderly skills and hobbies training institutions, one elderly and one primary care center, silver haired housekeeping, silver haired companionship

Health management and longevity anti-aging

Silver haired medical health, chronic disease management, chronic disease prevention and treatment equipment, health management all-in-one machine, genetic testing and treatment, home medical equipment, healthy sleep product health management center, physical examination institutions, tumor early screening, massage and therapy products, sports and health products, anti-aging products, elderly beauty and makeup, traditional Chinese medicine anti-aging technology, anti-aging products, traditional Chinese medicine health institutions, therapy stores, traditional Chinese medicine hospitals.

Ai Industry and Traditional Chinese Medicine Therapy

Moxa stick and moxa stick, moxa stick and moxa bag, moxa cloth, moxibustion instrument, moxibustion bucket, moxibustion irrigation, moxibustion bed, moxibustion beauty, moxibustion products, Chinese medicine AI artificial intelligence, intelligent app, acupuncture and moxibustion, bone setting, cupping, scraping, essential oil, traction bed, fumigation, medicine bath products, Chinese medicine paste, strength recovery, Chinese medicine health care and beauty, Chinese medicine physical therapy, intangible cultural heritage, ultrasonic therapy, oxygen chamber, magnetic therapy, conduction heat therapy, electrotherapy, shock wave therapy, light radiation therapy, low-temperature therapy, pressure therapy, intelligent pulse diagnostic apparatus, intelligent tongue diagnostic apparatus, intelligent four diagnostic apparatus, and intelligent face-to-face diagnosis System, intelligent moxibustion robot, intelligent Chinese medicine diagnosis system, Chinese medicine anti-aging technology, anti-aging products, Chinese medicine health care institutions, physiotherapy shops, Chinese medicine hospitals, Chinese medicine beauty, Chinese medicine daily necessities, Chinese medicine skin care products, Chinese medicine culture, Chinese medicine science and technology Traditional Chinese Medicine Clinic