Exhibition Introduction

Regarding the China International Elderly Care and Health Industry Expo:

The China International Elderly Care and Health Industry Expo (referred to as EE Elderly Expo) is currently the only brand chain elderly care professional exhibition in China. Since 2017, it has been successfully held in more than ten cities including Guangzhou, Xi'an, and Xiaogan, forming a development pattern of "Guangzhou as the core and national tour", and growing into a core platform for the silver hair economy industry to link supply and demand and empower the industry.

Regarding the China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as "Guangzhou Elderly Expo"):

The China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as "Guangzhou Elderly Expo") has been held since 2017. After ten years of hard work, it has accumulated an exhibition area of over 350000 square meters, gathered more than 5000 brand exhibitors, attracted over one million visitors and purchases, and ranked first in the Guangdong Hong Kong Macao Greater Bay Area in terms of exhibition scale and industry influence. It has become an important platform for Guangzhou to carry out cooperation and exchange in the elderly care industry with domestic and foreign cities, showcase the achievements of urban elderly care, and promote the development of the silver haired economy. It has been recognized by the government, industry associations, industry enterprises, and buyers. It is the only professional elderly care exhibition in the Guangdong Hong Kong Macao Greater Bay Area that has been certified by the International Exhibition Industry Association (UFI)

As one of the most successful exhibitions incubated on the Guangzhou Expo platform, the Guangzhou Old Expo has been selected as one of the "Guangdong Trade National" and "Guangdong Trade Global" brand exhibitions by the Guangdong Provincial Department of Commerce for several consecutive years, and has been awarded the titles of "Excellent Brand Exhibition" and "China's Top 10 Most Promising Excellent Exhibitions". Its authority, industry clustering effect, and dissemination power provide multiple value enhancement paths for participating brands, making it an irreplaceable platform for many domestic and foreign brands to seize the trillion dollar silver hair market and establish industry benchmark status.

The 10th Guangzhou Old Expo was successfully held from August 21-23, 2026 in Zone B of the Canton Fair Exhibition Hall

On August 23rd, the 10th China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as Guangzhou Elderly Expo), which lasted for 3 days, successfully concluded in Zone B of the China Import and Export Commodity Trading Exhibition Center.

As one of the core professional exhibitions of the 34th Guangzhou International Fair, this year's Old Expo marks an important milestone of its 10th anniversary. It is hosted by the Guangzhou Municipal Government, with specific responsibilities from the Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, and Guangzhou Expo Organizing Committee. With the theme of "Picking up Light and Sharing the Chain, Silver Hair New Ecology", it has been iteratively upgraded into a hub for the entire silver hair industry ecological chain, showcasing Guangzhou's solid exploration and fruitful achievements in deepening urban elderly care and activating the silver hair economy.

The exhibition area of this year's Old Expo reaches 50000 square meters, attracting 433 participating companies from 17 countries and regions to gather in Yangcheng, forming a health and wellness resource aggregation effect centered on the Guangdong Hong Kong Macao Greater Bay Area and radiating throughout the country. Hong Kong, Shenzhen, Zhuhai and other cities in the Greater Bay Area will participate in the exhibition, showcasing the unique achievements of regional elderly care services, and effectively promoting the interconnection and coordinated development of elderly care industry resources in the Bay Area. The participating entities include civil affairs institutions, industry associations, academic research institutions, elderly care operation institutions, as well as Fortune 500 companies, listed companies, specialized and innovative enterprises, fully demonstrating the national radiation and internationalization level of the exhibition.

A total of 91739 professional visitors and citizens have been attracted to visit, and 75 groups from various cities (including Guangzhou districts) across the country have attended the conference for exchange, effectively connecting communication channels between the industrial, application, and consumer ends. According to statistics, the on-site transaction volume during the exhibition was 13.62 million yuan, 36 industrial cooperation contracts were signed, and the intended cooperation amount was 767.3 million yuan.

The award ceremony and achievement exhibition of the 2nd Guangzhou Smart Health Care (Suitable for the Elderly) Equipment Innovation Design Competition were unveiled at this year's Old Expo, officially announcing the "Top Ten Product Innovation Awards" and "Top Ten Innovative Design Awards". A series of cutting-edge elderly friendly technology products, including AI moxibustion robots with precise and stable techniques, intelligent "electronic family members" that provide warm companionship around the clock, and rehabilitation exoskeleton devices that help disabled elderly people stand and walk, have been showcased to comprehensively demonstrate innovative breakthroughs in the field of smart health care, using hard core technology to solve the problem of elderly care. The competition results display area allows high-quality works of the competition to directly face national elderly care operation institutions, channel distributors, and industrial investment institutions in the first time after the competition, expanding market docking channels and achieving "exhibition after the competition, discussion after the exhibition, and landing after the discussion", building a fast track from the competition venue to the market for innovative equipment.

During the exhibition, more than 30 characteristic supporting activities were held, including the opening ceremony, the Silver Hair Economy Ecological Chain Cooperation and Exchange Conference, the 2026 Guangdong Provincial Elderly Care Dean Exchange Conference, the Empowering Silver Hair Economy Industry High Quality Development Project Industry Education Integration Theme Work Conference and the Guangzhou Silver Hair Economy and Health Care Industry Education Alliance Establishment Conference, the 10th Anniversary "Exhibitor Exchange Night", the Zhihui Yuexiu · Enjoying Silver Age - Yuexiu District Silver Hair Consumption New Scene Cooperation and Exchange Conference, and the 2026 Silver Age Art Program Exhibition, which combined high-end industry empowerment with immersive experiences for citizens.

At the opening ceremony, the Guangzhou Civil Affairs Bureau signed a tripartite agreement with the Municipal Health Commission and Guangzhou Health Care Group to jointly create the "AI+Smart Medical Care" service model. It also signed contracts with Meituan, JD, Ant Afu, and others. Ant Afu will build the "Sui Yi Care Intelligent Agent" to provide intelligent interactive services such as policy inquiry, medical report interpretation, and medication box recognition. Meituan will promote the online operation of elderly care institutions, consumer voucher activities, and meal assistance delivery, and other "one-stop" elderly friendly services. The main theme of the conference is to complete four rounds of cross-border strategic cooperation signing, take over the first stop of the National Cultural Tourism and Health Care Grand Gathering in South China, and showcase the Silver Hair Chain · Global Product Selection Center, Lixiang Smart Home AI Intelligent Door, Five innovative achievements have been made, including high-end companionship with Hulu, clinical application of umbilical cord MSC in Beike Biology, and standardized care system for mutual love health incontinence. Yuexiu District held a joint construction ceremony for the Yunshan Tiandi Elderly Consumption Complex, with government, business, and enterprises working together to build a collaborative development platform.

Ten generations of cultivation, spring blossoms and autumn fruits. The 10th Guangzhou Elderly Expo witnessed the development process of the elderly care industry from livelihood security to the transformation and upgrading of the silver haired economy. The successful conclusion of the 10th Guangzhou Elderly Expo is not the end point, but a new starting point for the full cycle, full chain, and all factor ecological construction of Guangzhou's silver economy.

2026 is the starting year of the 15th Five Year Plan. The Guangzhou International Fair for the Elderly will take its 10th anniversary as a new starting point, continue to promote exchanges and cooperation among friends from all walks of life at home and abroad, help enterprises in the silver hair ecosystem achieve win-win development, and explore a replicable and promotable "Guangzhou path" for the high-quality development of the national silver hair economy.

Exhibition Promotion:

Full media matrix with millions of traffic exposure, strong enhancement of brand influence

The exhibition promotion constructs a three-dimensional and multi-dimensional communication matrix throughout the entire cycle of "pre exhibition, exhibition, and post exhibition", accurately reaching millions of industry professionals and end users, and helping participating brands achieve breakthroughs in exposure and influence.

1. First ascent to Guangzhou Tower, creating a buzz throughout the city

This year's Guangzhou International Expo made its debut at the Guangzhou Tower, the outdoor smart screen of Guangzhou International Media Port, and the full line network television of Guangzhou Metro, creating a city level promotional momentum.

2. Micro old expo enters the community, linking thousands of households

Sink high-quality exhibition resources to terminal scenarios such as communities, elderly friendly living experience centers, and industrial parks, to achieve sustained extension of exhibition influence and help suppliers establish long-term stable terminal cooperation channels.

Top resource linking platform accurately connects with national procurement opportunities

★ Expand online sales and traffic channels: Exhibitors can join the "Silver Hair Chain" online platform for free to connect with live streaming KOLs and traffic operators.

★ Entering the offline Silver Hair Chain · Product Selection Center: Silver Hair Chain is a full industry chain ecological platform for silver hair economy under the Old Expo. It plans a four level system of Silver Hair Chain · Industrial Park, Product Selection Center, Silver Hair Store, and Online Mall, creating a "based in the Bay Area, radiating across the country, and facing the world" silver hair economy full industry chain ecological platform, providing long-term empowerment for exhibitors throughout the year.