Grand Opening

Opening Ceremony of 2024 Guangzhou Expo:

The opening ceremony of the 8th China (Guangzhou) International Elderly Care and Health Industry Expo

Time: 10:30-11:00, August 23, 2024

Venue: Canton Fair Exhibition Hall


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Activate the driving force of reform, opening up, and innovation

Promote high-quality development of elderly care and the elderly care industry



On the morning of August 25, 2023, the 7th China (Guangzhou) International Elderly Health Industry Expo (hereinafter referred to as "Guangzhou Elderly Expo") was grandly opened at Hall 3.2 to 4.2 in Zone A of the China Import and Export Commodity Trading Exhibition Hall.


Mr. Zhang Shuofu, Deputy Director of the Standing Committee of the Guangdong Provincial People's Congress, Mr. Xu Huaihao, Deputy Secretary and Deputy Director of the Party Committee of the Social Welfare Center of the Ministry of Civil Affairs, Mr. Du Peng, Member and Vice President of the Party Committee of Renmin University of China, Ms. Zhang Chen, Director of the Guangdong Provincial Department of Civil Affairs, Ms. Tan Ping, Deputy Mayor of Guangzhou Municipal People's Government, and Mr. Peter Manu Ousu, Consul General of the Consulate General of the Republic of Ghana in Guangzhou, Mr. Yuan Jun, Deputy Director of the Social Construction Committee of the Guangdong Provincial People's Congress, Ms. Su Pei, Secretary and Director of the Party Group and Director of the Guangzhou Civil Affairs Bureau, Mr. Gao Yaozong, Secretary and Director of the Party Group and Director of the Guangzhou Cooperation Office, Mr. Luo Yuzhong, Deputy Director of the Social Construction Committee of the Guangzhou Municipal People's Congress, Mr. Zhang Hongwei, Deputy Director of the Guangzhou Industry and Information Technology Bureau, and Mr. Xiong Wei, Deputy Director of the Social Legal, Ethnic and Religious Committee of the Guangzhou Political Consultative Conference, Ms. Zhen Liming, Assistant Director of the Hong Kong Department of Labor and Welfare, attended the opening ceremony with delegations from 20 civil affairs departments and bureaus from 15 provinces, autonomous regions, and cities including Inner Mongolia Autonomous Region, Jilin Province, Hainan Province, Chengdu City, and Hangzhou City, as well as representatives from various provinces and cities across the country, including elderly care health industry associations, elderly care enterprises, professional audiences, and news media.



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As one of the key professional exhibitions of the Guangzhou Expo, the China (Guangzhou) International Elderly Care and Health Industry Expo (hereinafter referred to as "Guangzhou Elderly Care Expo") has been carefully cultivated for seven years since its first exhibition in 2017. Under the correct leadership of the Guangzhou Municipal Party Committee and Government, and with the strong support and promotion of various sectors of society, the Guangzhou Elderly Care Expo has grown into a mature and well-known elderly care brand event in the Bay Area, with an exhibition scale ranking among the top in the national elderly care exhibitions, It has become an important platform for cooperation and exchange in the elderly care industry between Guangzhou and domestic cities, and an important open cooperation window for Guangzhou to connect with the world and share the global elderly care industry. It is understood that this year's Guangzhou Old World Expo has received strong support from superior departments and leaders such as the Ministry of Civil Affairs, the Guangdong Provincial People's Congress, and the Guangdong Provincial Department of Civil Affairs, and its influence is increasing day by day.


The 7th Guangzhou Old World Expo was held from August 25th to 27th, 2023, in Hall 3.2-4.2 of Zone A of the Guangzhou International Trade Fair, with an exhibition area of approximately 30000 square meters and over 300 brand enterprises and institutions gathering to showcase. Among them, there are over 40 exhibitors from overseas and Hong Kong and Macao regions, 6 Fortune Global 500 companies, 22 specialized and innovative enterprises, and 18 listed companies. Bringing over 3000 cutting-edge elderly care achievements covering areas such as elderly care services, smart elderly care, adaptive aging transformation, assistive devices, rehabilitation care, health institutions, elderly care products, and health management.



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Focusing on the Integrated Development of Guangdong Hong Kong Macao Greater Bay Area

Building a new highland for elderly care services in the Bay Area


This year's Old World Expo focuses on serving the new era of integrated development in the Greater Bay Area, introducing numerous famous elderly care service brands from Hong Kong, Macao, and various cities within the Bay Area to participate. Many Hong Kong enterprises have formed a shining Hong Kong group to make their debut, forming a regional gathering effect. The aim is to focus on the integration of high-quality elderly care resources in the Guangdong Hong Kong Macao Greater Bay Area through exhibitions, discussions, exchanges, and negotiations. Relying on the good industrial foundation of the Pearl River Delta and the advantages of neighboring Hong Kong and Macao, we will integrate the elderly care health and exhibition industry resources of Guangdong Province, as well as Hong Kong and Macao, to present a high-quality, high-level, and fruitful elderly care health industry event for the industry.


The special booth of the Municipal Civil Affairs Bureau features a prominent Nansha themed section, focusing on showcasing and promoting the integration of Guangzhou's elderly care into the construction of the Guangdong Hong Kong Macao Greater Bay Area, and promoting the effectiveness of the Nansha Plan. It is understood that in recent years, the Guangzhou Municipal Civil Affairs Bureau has issued the "Implementation Plan for Supporting Nansha District in Building a Model for Reform and Innovation in the Civil Affairs Field of the Guangdong Hong Kong Macao Greater Bay Area (Guangdong Province)". By continuously optimizing the business environment, fully opening up the elderly care service market, canceling the establishment permit of elderly care institutions, implementing record keeping management, and actively supporting Hong Kong Macao elderly care service enterprises and social organizations through entrusted operations, sole proprietorship, joint venture cooperation, and other forms, Deeply participating in various fields such as community home-based elderly care services and institutional elderly care services in our city, and enjoying the same preferential policies as mainland investors, we will support Nansha District in building a demonstration model for reform and innovation in the civil affairs field of the Guangdong Hong Kong Macao Greater Bay Area (Guangdong Province) with the strength of the city's civil affairs, and strive to create a benchmark for leading the high-quality development of civil affairs in the Guangdong Hong Kong Macao Greater Bay Area and the national and provincial civil affairs industry, Support and guide Nansha to play a demonstration and leading role in the reform and development of elderly care services.



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For the first time, we have innovatively held the Guangdong Hong Kong Macao Greater Bay Area Health Industry Collaborative Development (Guangzhou) Smart Conference. Focusing on the theme of "The Future of Elderly Elderly Care in the Greater Bay Area", experts and scholars from various industries focus on the current hotspots, difficulties, and new growth points of the coordinated development of the health care industry in the Guangdong Hong Kong Macao Greater Bay Area. They analyze the optimization of elderly care service resource allocation, full play to the market role, and formation of strong cooperation in the Bay Area. They propose suggestions, strategies, and paths, and discuss effective strategies to actively respond to population aging in the new era, Promote the high-quality development of the elderly care and health industry in the Guangdong Hong Kong Macao Greater Bay Area.



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Significant enhancement of international elements, with exhibiting companies reaching new highs over the years


With the deepening of the reform of comprehensive elderly care services in Guangzhou, the elderly care service system is becoming increasingly perfect, and the siphon effect of the Guangzhou elderly care market is becoming increasingly evident. Most well-known elderly care enterprises across the country and even the world are optimistic about the markets in Guangzhou and the Guangdong Hong Kong Macao Greater Bay Area. They have insight into market demand and industry trends, and have set up eight selected display areas in the entire elderly care industry, namely elderly care services, smart elderly care, aging adaptation transformation, auxiliary devices, rehabilitation care, health institutions, elderly care products, and health management. The international element of the exhibition has been significantly enhanced, bringing together more than 300 exhibitors at home and abroad, with an overall scale of nearly 30000 square meters. China Mobile, China Telecom, China Life Insurance, Yuexiu Health Care, Wonderful Home Group, the Pearl River Health, Chun Xuanmao, Panasonic Health Care, Midea, Shangtang Technology, Chuangqi Group, Qili, Jingda, Laibang, Shunkangda, Laolin Health Care, Mutual Love Health, Yanhuang Technology Many domestic and foreign brands such as Shidao have launched thousands of cutting-edge elderly care products, services, and technologies to meet the diverse procurement needs of buyers and help improve the high-quality life of the elderly.



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Gathering industry leaders nationwide, the theme activities are exciting and innovative


After the sedimentation and brewing of the first six sessions, the Guangzhou Elderly Care Expo has become a grand event for consolidating intellectual cohesion, brand cultivation, product innovation, and integrated development. It has become an important window for Guangzhou to showcase the achievements of urban elderly care to the outside world, attracting the attention of civil affairs departments and elderly care health industry representatives from all over the country. Representatives from nearly 70 civil affairs departments/bureaus in Hainan Province, Anhui Province, Jilin Province, Inner Mongolia, Chengdu, Hangzhou, Wenzhou, Hefei, Huai'an, Ma'anshan, Wuhu, Shuangyashan, Longyan, Yiyang, Wuhu, Luoyang and other provinces, cities, and counties across the country, as well as representatives from elderly care and health industry associations, elderly care institutions, medical institutions, professional audience groups, and exhibitors from various provinces and cities throughout the country, visited the Expo, The professional audience of this year's Old World Expo has reached a record high.



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During the exhibition, nearly 30 themed forum activities were carefully planned and organized around 12 hot topics such as "smart elderly care, adaptive aging transformation, medical care integration, elderly care talent cultivation, and elderly care innovation". Government leaders such as the Social Welfare Center of the Ministry of Civil Affairs, the Department of Civil Affairs of Guangdong Province, the Labor and Welfare Bureau of the Hong Kong Special Administrative Region Government, Du Peng, Vice President of Renmin University of China, and Peter Manu Ousu, Consul General of the Consulate General of the Republic of Ghana in Guangzhou were invited Industry experts, scholars, and industry leaders gathered together to enjoy the cutting-edge hotspots of industry development, giving keynote speeches, interpreting policies, and sharing experiences.



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Innovative technology and smart new products, creating a new model for old services


This exhibition focuses on the needs of the elderly and brings together outstanding global elderly care brands. Numerous cutting-edge technologies and smart products are exciting, competing on the same stage, bringing a feast of smart elderly care products. AI dynamic analysis health platform, AI intelligent care system, sleep radar, fall radar, disability and prevention robot, cognitive disease prevention intervention robot, dynamic electrocardiogram recorder, medication safety bag, Leling travel leisure bag, elderly care tablet inspection robot, intelligent medicine box, traditional Chinese medicine intelligent pulse monitoring device, health monitoring elf, HRA health risk assessment, ADDS cognitive dysfunction screening, millimeter wave vital sign monitoring device Functional underwear, sleeping zone pillows, intelligent alarm diapers, anti loss, spatial human body sensing radar, intelligent cameras... Numerous technological elderly care products have attracted attendees to consult and experience.


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To promote the effectiveness of smart management in Guangzhou's civil affairs, the Guangzhou Civil Affairs Bureau also showcased the smart supervision system of the Guangzhou Elderly Service Comprehensive Information Management Platform for the first time at this exhibition. Relying on the elderly care platform, it is possible to supervise and manage the entire process of home-based elderly care services in the city, accept various complaints and suggestions of home-based elderly care services, track abnormal service work orders in a timely manner, monitor service data such as meal assistance, "Ping An Tong" services, assessment of elderly care needs, and service institutions in real time, Implement a closed-loop management model of "online application, approval review, service supervision, real-time recording, and funding settlement" as a new model for old service management.



Build a booth for "Guangzhou Elderly Care" and enjoy the experience of elderly care in big cities


The Guangzhou Civil Affairs Bureau of this exhibition has set up a "Guangzhou Elderly Care" booth with the theme of "Reform, Opening up, Innovation, Development of Elderly Care and Industry", focusing on the elderly care in the Guangdong Hong Kong Macao Greater Bay Area, and promoting the coordinated development of elderly care and industry. The booth is divided into four main theme exhibition areas, including the Guangzhou Elderly Care Service High Quality Development Effectiveness Promotion Area, Nansha Elderly Care Promotion and Exhibition Area, Smart Elderly Care Exhibition and Experience Area, Consultation and Negotiation Area, etc. The booth showcases high-quality elderly intelligent living scenes in the form of images and texts, products, real-life scenarios, on-site demonstrations, and smart experiences, showcasing the new achievements of elderly care in Guangzhou's big city and leading the new paradigm of health and wellness. On site, we also provide various elderly care services such as smart supervision displays, product displays, service experiences, docking negotiations, policy answers, and new policy promotion in Guangzhou, actively conveying a good atmosphere of respecting, caring for, assisting, and promoting the elderly to society.



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An important lever for improving the social governance of mega cities is to actively explore the "Big City Elderly Care" model with Guangzhou's characteristics, focus on building a basic elderly care service system that everyone can enjoy, access, afford, and participate in, create a comprehensive, multi-level, multi support, and multi subject elderly care pattern, and gradually promote the formation of a career driven industry and industry supported industry, A new pattern of collaborative development between career and industry. Guangzhou has achieved significant results in providing basic support for elderly care, developing inclusive elderly care services, and improving the community home based elderly care service network. It has been awarded the State Council's 2021 and 2022 inspections and incentives, and is currently the only city that has been awarded the State Council's two consecutive inspections and incentives for elderly care services since the target of the inspections and incentives was adjusted to a city below the provincial level.



Create an atmosphere of respect for the elderly and filial piety, and provide "welfare" on site at the Expo


In addition to offering a wide range of new elderly care products and diverse health options, the organizing committee also prepared various benefits for the elderly who came to the exhibition site. They collaborated with the Elderly Newspaper and Autumn Light Magazine to launch the "Weekend Take Parents to Visit the Elderly Expo" activity for hundreds of thousands of readers. Readers can visit the museum with the Elderly Newspaper and Autumn Light Magazine and participate in the lucky draw. Other attendees can also present their visitor ID card to participate in the old expo check-in activity, and participate in the on-site lottery through stamp collection to win a surprise gift. At the same time, multiple related forum activities and cultural performances for the elderly have been held, such as the "Pazhou Lunjian Chinese Elderly Care Leaders' Congress and the Guangdong Hong Kong Macao Greater Bay Area 'Silver Age Cup' Award Ceremony", to recognize influential figures in the 2023 Chinese elderly care industry; The Guangdong Hong Kong Macao Greater Bay Area's middle-aged and elderly cultural performance enriches the cultural life of the elderly and showcases the vitality and style of the elderly in the new era.



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