Health consumption is the core demand of the new middle-aged and elderly groups, and the average growth rate is 10 times higher than that of the industry

At present, the new middle-aged and elderly group is a relatively large group in China's population structure and relatively rich in assets, and health consumption is one of the core needs of this group. Data show that in the first three quarters of 2023, the consumption growth of silver-haired people in nutrition and health products is 10 times higher than the average growth rate of the industry.

It can be predicted that the field of nutrition and health of middle-aged and elderly food will enter a stage of rapid expansion and fierce competition. How to gain insight into the changes in the needs of the population and how to find a more efficient consumption scenario to achieve a closed-loop transaction will be an important direction for practitioners and innovative entrepreneurs to pay attention to and explore.

Deep cultivation in the field of silver hair, innovation to create "Elderly nutrition and health Food Exhibition area"

Based on this, during the 8th Guangzhou Old Expo held in Guangzhou Canton Fair Exhibition Hall from August 23 to 25, the organizing committee will set up the "Silver Age Lelive Festival (Elderly Nutrition and Health Food Exhibition Area)" to invite outstanding enterprises in the field of silver hair economy, health and nutrition consumption at home and abroad to participate in the exchange, which is expected to attract 100,000 + omni-channel super buyers.

At the same time, held the same forum activity - "the first Nutrition and Health Food Development Forum for the Elderly", focusing on the nutrition consumption track of the middle-aged and elderly, invited industry senior experts, head business executives, innovative entrepreneurs to share on-site dry goods, bringing together the national agents, traffic main, channel side on-site exchange and negotiation, To set up a golden bridge between the domestic health food industry and the silver-haired population to gather business opportunities and enrich resources.

Exhibition advantage

01 | Official endorsement, authoritative platform

Guangzhou Expo is a large-scale comprehensive exhibition of Chinese and foreign economic and trade integration sponsored by the Guangzhou Municipal People's Government. It has been successfully held for 31 times and has been repeatedly rated as "China's Top Ten Influential Exhibitions". Guangzhou Old Expo has been deeply engaged in the elderly care industry for seven years, and has become an important platform for Guangzhou to display the results of the elderly care industry and carry out cooperation and exchanges with domestic and foreign cities. It has been written into the report card of Guangzhou Civil Affairs work in 2023, and is the first batch of elderly care exhibition platforms signed into Guangzhou Development Zone and Huangpu Yinfa Economic and Industrial Park. Improving the energy efficiency of the eighth Guangzhou Old Expo platform has been listed as an important measure for Guangzhou to actively seize the commanding heights of silver economic development.

02 | omni-channel super buyers gather

Share the 32nd Canton Fair, the eighth Guangzhou Old Expo more than one million precise buyer resources, is expected to invite about 100,000 + government agencies, elderly care institutions, medical rehabilitation institutions, traders, universities for the elderly, KOC and other multi-channel professional buyers to attend the meeting, efficiently promote business transactions, expand to reach the elderly care industry crowd and end customers.

03 | Leverage the trillion-dollar market

The State Office No. 1 Wen silver economic policy is favorable, and the consumption potential of the elderly population is huge. During the same period of the exhibition, more than 30 offline industry exchange activities were held, and the Silver Fat Lelive Consumption Festival was held to help brands deepen cooperation, tap potential business opportunities, and leverage the trillion-level market.

04 | 10 million traffic exposure

Integrate official media, mainstream media, new media and industry media and other channels to establish an all-media matrix, full coverage of TV, print media, magazines, community advertising, network experts, vertical industry community tens of millions of traffic exposure, all-round help brand rapid penetration, improve product exposure.

Scope of exhibition

Health food and nutrition products

Nutritional supplement, plant-based nutrition food, sports nutrition food, nutritional supplement products, rehabilitation Nutrition, health food, green natural food, elderly food, health food, bee products, functional food, special medical formula food, beauty and health food, special dietary food, dietary supplement, vitamin and mineral food, New resource food, healthy raw materials, commissioned production, OEM processing, etc

Anti-aging beauty and health care products

Hydrogen products, enzyme weight loss products, anti-aging, beauty oral liquid, functional beauty products, cosmeceuticals, breast enhancement, weight loss, freckle and acne removal, sun and detoxification, health care products, vision care, immunity enhancing products, liver and kidney protection products, anti-aging products, sleep aid products, anti-cancer products, liver and kidney protection products, Marine biological products, detoxification products, disinfection series Products, reproductive health products, maternal and child and elderly products, reducing and increasing health care products

Functional foods and natural tonics

High-end tonics (bird's nest, ginseng antler, Reishi mushroom, ejiao, Cordyceps, Dendrobium officinale), health tea, health wine, Bee products, health soup, health management of chronic diseases, rhei milk, vegetable milk, intellectual milk, essence of Turtle, bee products and other types of fortified and nourishing food, special nutritional food, various oral liquids, brain gold, fish oil, polysaccharides, soy isoflavones, natto, intestinal flora testing, probiotic strains, probiotic products, probiotic products, probiotic production and packaging equipment, probiotics Bacteria research institutions, enzymes, functional fermentation products, new products, new processes and new technologies

Chinese medicine health products and Chinese medicine physiotherapy rehabilitation equipment

Chinese medicine preparation development, Chinese patent medicine development, Chinese medicine health products, moxibustion and health care products, foreign traditional medicine services, Chinese patent medicine production enterprises, fumigation products, physiotherapy external treatment, medical and health care production equipment, Chinese medicine physiotherapy equipment (acupuncture, moxibustion method, fumigation instrument, electric acupuncture instrument, etc.) Bioelectric physiotherapy, shoulder and neck physiotherapy, physiotherapy lamp, physiotherapy bed, infrared, etc.), rehabilitation physiotherapy equipment (ultrasonic therapy, magnetic therapy, hydrotherapy, conduction hyperthermia, electrotherapy, shock wave therapy, light radiation therapy, hypothermia therapy, pressure therapy and other diagnostic equipment)

Home rehabilitation medical supplies

Healthy sleep, home oxygen generator, hydrogen equipment, atomizer, home ventilator, blood glucose meter, smart tire attachment, blood pressure meter, forehead temperature/ear temperature gun, body fat scale, hypothermia meter, health all-in-one, health cabin, body composition analyzer, health monitoring mattress, graphene products, wearable products: Eye care instrument, wearable detector, cervical spine treatment instrument, smart watch bracelet, smart watch, moxa wool, moxa sticks, moxa sticks, moxibustion paste products, moxibustion essential oil, moxibustion auxiliary equipment, etc

Chinese Medicine Hall franchise and health management

Traditional Chinese Medicine experience activity center, traditional Chinese medicine channel health hall, moxibustion hall, traditional Chinese medicine weight loss hall, medicine bath health hall, rehabilitation physiotherapy center, traditional Chinese medicine hospital and university of scientific and technological achievements, traditional Chinese medicine cultural research results display, traditional Chinese health risk assessment, traditional Chinese health monitoring, health conditioning, traditional Chinese health examination, cloud computing, mobile Internet, Internet of things, etc

High-quality forum grab silver business opportunities

The first Nutrition and Health Food Development Forum for the Elderly, aimed at the vast number of fields of nutrition, medicine, food science and other fields, invited domestic and foreign nutrition and health experts, professors, academicians, scientific research institutions, elderly food production entrepreneurs, etc., to jointly discuss the nutrition and health of the elderly, elderly food and health products innovative solutions, promote scientific nutrition knowledge and healthy lifestyle for the elderly. For the health and well-being of the elderly.

On-site setting of elderly food tasting, nutrition consultation, product experience and other interactive links, so that the elderly and their families to experience products and services, really feel completely different from the traditional store convenient one-stop experience.

Forum topics:

> Innovation and development of elderly food nutrition and health industry

> Research and development and application of functional elderly food

> Chinese medicine food and physiotherapy health care for the middle-aged and elderly

> Elderly health management and chronic disease prevention and control