1、 Basic information

By the end of 2024, there are 10.7502 million registered residence in Guangzhou, including 2.1292 million elderly people aged 60 and above, accounting for 19.81%. The potential of silver hair consumption market needs to be released urgently. In 2025, Guangzhou will build a four-dimensional collaborative silver economy development system through "policy support+scenario experience+industry synergy+rights protection". By integrating the service network advantages of 177 Yikang centers and 2681 Yikang service stations, and linking with over 18000 enterprises in the silver economy field, innovative practices such as "rejuvenation" and "Lehuo Yangcheng" silver age markets have been carried out to promote the upgrading of the silver economy from "pension security" to "elderly consumption" in multiple dimensions and the entire chain, providing replicable practical samples for the high-quality development of the silver economy in mega cities.

2、 Main methods

（1） Building a consumption incentive system driven by both policy and market

One is to implement comprehensive measures to break down consumer barriers. Introduce a package of policy measures to boost silver hair consumption, with a joint conference led by the mayor as the overall plan, the "Ten Measures for Silver Hair Economy" as the starting point, the implementation plan for cultivating silver hair consumption scenes as the guidance, and the creation of the "Lehuo Yangcheng" silver age market and aging friendly life experience center brand as the guidance, to build the "four beams and eight pillars" of silver hair consumption and provide policy support for unleashing the vitality of silver hair consumption.

Notice on Cultivating Consumption Scenarios Jointly Issued by the Municipal Civil Affairs Bureau and the Municipal Commerce Bureau

The second is to conduct demand surveys to tap into consumer potential. Conduct a comprehensive survey on the situation of the elderly population, classify and study the common and high-frequency needs of this group, clarify the supply and demand base of the elderly, and promote high-quality supply. Guided by the needs of the elderly, develop products and services that are suitable for silver hair consumption in three directions: increasing variety, improving quality, and creating brands.

The third is to provide precise subsidies to activate consumer demand. Formulate the implementation rules for the "Revitalization" activity of home aging adaptation renovation in 2025, and provide subsidies of 30% of the sales price for 54 home aging adaptation renovation products in 7 categories, with a maximum amount of 10000 yuan, covering core needs such as anti slip bathroom and intelligent monitoring. Through "hardware upgrade+smart empowerment", help the elderly move from traditional home aging to smart aging.

（2） Build a product supply system that deeply integrates "scene+technology"

One is to innovate business models and cultivate consumer scenarios. Introduce the Implementation Plan for Cultivating Silver Hair Consumption Scenarios in Guangzhou and the Work Guidelines for the "Lehuo Yangcheng" Silver Age Market in Guangzhou, focusing on the needs of elderly people for "clothing, food, housing, transportation, culture, sports, health and beauty", and promote the construction of silver hair consumption complexes, silver age markets, silver hair fashion districts, "front stores, back factories" and other scenarios.

The first Silver Age Market event of "Lehuo Yangcheng" in 2025

The second is to build an experience center to activate consumer momentum. Combining the support policies such as the "Revitalization" campaign for home aging adaptation, the "Double Interest Subsidy" policy to promote consumption, and the Silver Hair Economy Special Credit Plan, we will guide social forces to build a multi-functional elderly living experience center. By 2027, at least one experience center should be built in each district to address the pain points of "difficult experience, weak cognition, and low trust" in traditional elderly friendly products and activate the consumption momentum of silver hair.

Thirdly, technology warms the silver age and empowers the consumer market. Activate the Silver Hair Economy Public Laboratory, provide one-stop services such as standard certification and sample testing, and promote the landing of intelligent manufacturing achievements in Guangzhou. We will introduce several measures to further promote the transfer and transformation of scientific and technological achievements, establish a municipal civil affairs science and technology collaborative innovation center to carry out scientific research and development, and invest 16 million yuan in financial science and technology funds to support basic research on wearable rehabilitation devices and other equipment.

（3） Building an industry support system that integrates "platform+ecosystem" collaboration and linkage

One is to enhance the level of exhibitions and connect the supply and demand chain. The market-oriented holding of the 'Old Expo' has achieved significant results. Among them, the 9th China (Guangzhou) International Elderly Care and Health Industry Expo in 2025 will set up a "1+7" scene style exhibition area, hold more than 50 industry activities, receive over 82000 citizens, and sign more than 30 cooperation projects with an intended signing amount of 630 million yuan, setting a new record in history.

On site of the 9th China (Guangzhou) International Elderly Care and Health Industry Expo

The second is to build cross-border platforms to accelerate consumer integration. Establish a silver economy innovation consortium led by leading enterprises, supported by universities and institutions, and with the collaborative participation of various innovation entities. Set up eight sub consortia, including silver consumption, to promote the transformation of silver consumption from "individual breakthrough" to "group combat". Establish institutions and groups such as Guangzhou Yuewei Silver Hair Vitality Research Institute, Silver Hair Economic Promotion Association, and Cross border Elderly Care Service Alliance, gather high-end talents, hold investment and financing activities, and build an industrial synergy ecosystem.

The third is to build an industrial park system and create a carrier for the entire industrial chain. The system constructs a hierarchical and distinctive silver economy industrial park consisting of "1" core area, "4" key track characteristic industrial parks, and "N" silver economy innovation and entrepreneurship incubators, forming an industrial spatial system of "core leadership professional agglomeration early cultivation". The core area has attracted more than 30 enterprises to settle in, with a total investment of over 2 billion yuan. The first 450 million yuan silver industry fund has been established to enhance the ability to cultivate industrial ecology and provide precise incubation services.

（4） Cultivate a consumption upgrade system that empowers both service and standards

One is to develop a spatial plan for the silver haired economy. Carry out the compilation of special plans for the spatial development of silver hair economy at the municipal level, establish four lists of key enterprises, products, projects, and industrial parks for silver hair consumption, coordinate the endowment characteristics of each district at a high level, and scientifically layout various market entities for silver hair consumption.

The second is to establish a statistical classification system for the silver haired economy. Conduct a statistical survey of 3496 enterprises and study the formation of a statistical system for the silver hair economy industry in Guangzhou, to understand the basic situation of the market size, industrial structure, competitive advantages, and development trends of silver hair consumption.

Thirdly, we will promote the construction of a standard system for the silver economy. Implement standardization improvement projects, compile the national standard "Guidelines for the Care of Elderly with Cognitive Impairment in Elderly Care Institutions", and release a total of 10 local standards for elderly care services in Guangzhou. Guide the China Quality Certification Center South China Laboratory to collaborate with Yilin and Lingnan Equipment Experience Centers to create a quality testing laboratory for elderly friendly products.

3、 Experience effect

（1） Top level design continuously solidifies

By establishing a joint meeting system, clarifying the division of responsibilities among 31 member units, and introducing the "Ten Measures for Silver Hair Economy", we aim to build a dual wheel drive of "government+market" for the development of silver hair economy. By 2024, the scale of the silver economy industry in the city will exceed 320 billion yuan.

（2） The industrial ecology is constantly improving

Establish a list of over 1000 key enterprises, more than 400 key products, 26 projects, and 17 industrial parks in the silver economy, and release 31 characteristic routes such as cultural and nostalgic tours favored by the elderly. In conjunction with the "Revitalization" subsidy campaign, a plan was released to hold 100 "Lehuo Yangcheng" silver age markets, with 85 silver age markets held. The amount of subsidies that should be written off exceeded 100 million yuan, driving consumption by over 345 million yuan. The three-day market sales of the "9th Guangzhou Old Expo" in 2025 exceeded 12 million yuan.

The 9th China (Guangzhou) International Elderly Care and Health Industry Expo Silver Age Market

（3） The business entity is gradually growing stronger

Social forces are deeply involved in the elderly care industry, providing 75% of elderly care beds and 100% of home-based community elderly care services. Several silver hair economy industry clusters and elderly friendly life experience centers have been established, with over 18000 related enterprises in the silver hair economy field. The city has over 800 large-scale industrial enterprises involved in the production of elderly products, ranking among the top in the country in terms of quantity and output value.

（4） The brand effect is gradually becoming prominent

Successfully established influential senior exhibition and sales platforms nationwide, such as the China (Guangzhou) International Elderly Care and Health Industry Expo. Seven cognitive impairment care support centers have been cultivated through cooperation between Guangzhou and France, and the "Ten Measures for Silver Hair Economy" in Huangpu District, Guangzhou has been selected as a national civil affairs policy innovation case for 2024.