On May 25, 2023, the 7th China (Guangzhou) International Elderly Care and Health Industry Expo (a special session for elderly care service related units) was held at the Guangzhou Civil Affairs Bureau. Yi Lihua, a second level inspector of the Guangzhou Civil Affairs Bureau, Lu Jianzhou, asecond level researcher of the Elderly Care Service Department of the Guangzhou Civil Affairs Bureau, Deng Shixian, director of the Guangzhou Family Economy Verification and Elderly Care Service Guidance Center, and He Lili, deputy director Zheng Fu, the head of the Executive Committee of the EE Elderly Expo, and 30 elderly care brand enterprises attended the meeting to jointly promote the preparation work for the 7th Guangzhou Elderly Expo.

The meeting was chaired by Deng Shixian, Director of the Municipal Nuclear Maintenance Center, who first introduced the agenda and related arrangements for the meeting. He said that the 7th Guangzhou Old Expo will be held at the exhibition hall of the China Import and Export Commodity Fair from August 25th to 27th, 2023. The Municipal Civil Affairs Bureau attaches great importance to the preparation work for this exhibition, and in order to better promote the work of the Guangzhou Old Expo, this meeting is hereby held.

Yi Lihua, the second level inspector of the Municipal Civil Affairs Bureau, said that 2023 is the first year to comprehensively implement the spirit of the 20th CPC National Congress and the key year to promote the coordinated high-quality development of the elderly care industry and elderly care services. As one of the key tasks of the Municipal Civil Affairs Bureau, it is very important to do a good job in the following three aspects.

One is to keep up with the new situation and make full use of the Guangzhou Old Expo platform. As an important display window for Guangzhou to showcase the achievements of urban elderly care, we must firmly grasp and make good use of this important platform, comprehensively and comprehensively showcase the latest achievements of elderly care services in Guangzhou, strengthen cooperation and exchange between domestic and foreign elderly care service industries, play a leading role in the reform and development of national elderly care services, promote high-quality development of elderly care undertakings and industries, and promote the development of silver economy.

Secondly, based on a new starting point, we strive to promote the improvement of exhibition quality and efficiency. Guangzhou Elderly Care Expo is an important exhibition for enterprises in the elderly care industry to promote products, promote corporate image, establish sales channels, and enhance visibility. In order to effectively benefit enterprises in the exhibition, the organizing committee will provide strong support in various resources such as publicity and promotion, economic and trade docking, and hope that more elderly care enterprises and institutions can actively participate, fully demonstrate their brand strength through the Old World Expo, achieve resource sharing, and achieve win-win cooperation.

The third is to fulfill the new mission and jointly promote the "Guangzhou style elderly care" as a demonstration. We continue to innovate and expand the platform of the Old World Expo, with the aim of building a more efficient exchange platform for industries, technologies, and talents, expanding resource docking channels, focusing on achieving resource exchange and linkage in the Bay Area cities, complementing each other's advantages, and promoting the joint development of elderly care enterprises. We need to take the opportunity of building a leading benchmark city for the well-being of the elderly in China, promoting the comprehensive improvement and efficiency of elderly care services in Guangzhou, solidly implementing the principle of providing for the elderly and providing them with support, and continuously improving the sense of gain, happiness, and security of the elderly.

Deputy Director He Lili gave a detailed introduction to the work plan and preparations for the 7th Guangzhou Elderly Care Expo. The Municipal Nuclear Health Center stated that since the beginning of the new year, the organizing committee has successively carried out investment promotion work for the Guangzhou Elderly Care Expo in various parts of the country and Hong Kong and Macao regions. In April, in collaboration with the Dongguan Civil Affairs Bureau, a Guangdong Hong Kong and Macao Greater Bay Area Elderly Care Industry Development Exchange Conference was held, which received positive response from industry colleagues, Next, the organizing committee will also increase invitations to civil affairs systems across the country and conduct visits and exchanges in the Hong Kong Macao Greater Bay Area. The Municipal Nuclear Health Center will deeply explore the inner value of the Old World Expo, enrich the exhibition elements of the Old World Expo, promote the integrated development of elderly care industry, academia, and research, and expand and strengthen the Guangzhou Old World Expo.

Zheng Fu, the head of the Executive Committee of the EE Elderly Care Expo, introduced that in the context of the pandemic and the comprehensive recovery of market and industry exchanges, the 7th Guangzhou Elderly Care Expo, as the first exhibition of the elderly care industry in the Greater Bay Area after the pandemic, is bound to attract the attention of colleagues in the national and even international elderly care industry. It is expected that the exhibition will be exceptionally popular during this time.

As of now, more than 200 companies have confirmed their booths at this year's Guangzhou Old World Expo, and the exhibition area will be planned to expand to about 40000 square meters. The exhibition scale will reach a new historical high, with companies such as Yuexiu Health and Wellness exhibiting for several consecutive sessions. Exhibitors/exhibitors from the Netherlands, Israel, Japan, South Korea, Hong Kong and Macao will also appear at the exhibition. At that time, the Selangor State Government of Malaysia International organizations such as the Malaysian China Chamber of Commerce will lead a delegation to visit and exchange ideas at the Guangzhou International Expo.

This year, the Guangzhou Elderly Care Expo will continue to hold a series of themed forums on the high planning elderly care industry, such as the Guangdong Hong Kong Macao Greater Bay Area Elderly Care Industry Development Summit, the Elderly Care Talent Training and Development Forum, the Travel Elderly Care Development Summit, and the Elderly Care Health Industry Investment and Financing Summit. Leaders from the Ministry of Civil Affairs and relevant departments of the provincial and municipal governments, industry experts, industry leaders, and enterprise leaders will be invited to gather in Guangzhou, Authoritatively interpret the latest policies for the elderly care and health industry, and share successful experiences in the development of the elderly care industry together.

In terms of media promotion, we will rebuild the official website and data platform of the old expo, build a new form of high-quality exhibition services with big data, and conduct online and offline media coverage and publicity of the old expo with the online platform of "the old expo on cloud", and display the elderly care style of our bay area and Guangzhou big city externally with the marketing promotion model of Tiktok, Xiaohongshu, Sohu, dual micro platform, Toutiao and other omnimedia matrices.

At the same time, we will use the Guangzhou Municipal Government to host the Guangzhou Expo platform, increase invitations to domestic and international cities, and with the support of the Municipal Civil Affairs Bureau, increase the invitation efforts of the domestic provincial and municipal civil affairs systems, as well as the National Association of Elderly Care Merchants and professional brand institutions. In terms of inviting professional visitors, we will accurately target the B-end professional purchaser group and the C-end exhibition audience group, and invite them to visit and purchase through email, WeChat, SMS group sending, and precise phone calls. At that time, we will also launch a series of drainage and reception plans. Relying on the good industrial foundation and advantages of the Guangdong Hong Kong Macao Greater Bay Area, integrating domestic and foreign resources in the elderly care and health industry, presenting a high-quality, high-level, and effective elderly care and health industry event for the industry.

In the final interactive communication segment, the attendees warmly discussed the preparation work for the 7th Elderly Care Expo, and brand elderly care institutions expressed their willingness to actively participate in the exhibition; Next, the organizing committee and executive committee will accelerate the preparation for the Old World Expo. In the later stage, there will be a special promotion for the cities in the Greater Bay Area and a special promotion for the civil affairs system in the 11th district of Guangzhou. Under the guidance of the Municipal Civil Affairs Bureau, the 7th Guangzhou Old World Expo will be held with high quality.

The 7th Guangzhou Elderly Expo will rely on the good industrial foundation and advantages of the Guangdong Hong Kong Macao Greater Bay Area, integrate domestic and foreign resources in the elderly care and health industry, create a one-stop international comprehensive trade service platform for the industry, seamlessly connect elderly enterprises with purchasers, and strive to become a benchmark for the elderly care and health industry!