On August 24th, the 9th China (Guangzhou) International Elderly Health Industry Expo (referred to as the "Guangzhou Elderly Expo"), which lasted for three days, came to a successful conclusion in Zone B of the China Import and Export Commodity Fair. As the largest event in the elderly care and health industry in South China, this exhibition is themed "Silver Hair Economy: New Track, New Technology, New Consumption". With an exhibition area of 50000 square meters and nearly 350 domestic and foreign enterprises participating, it has built a panoramic display platform covering seven major silver hair industry tracks: smart elderly care, elderly care services, elderly care finance, elderly tourism, aging friendly revitalization, rehabilitation aids, elderly products, and anti-aging. It has delivered an impressive "data answer sheet" and injected strong momentum into Guangzhou's efforts to build a new highland of national silver hair economy.
Double breakthroughs in scale and transactions: professional audience growth, 55 billion credit empowering the industry for a new future
This year's Guangzhou International Import Expo has achieved a two-way growth in the flow of professional visitors and citizens. According to the organizing committee's statistics, the exhibition received over 82000 professional visitors and citizens in three days. Ms. Huang, a representative from Shenzhen, said, "During the exhibition, government leaders came to provide guidance, colleagues exchanged frequently, and a large number of elderly people and their families consulted on site. The accuracy of customers far exceeded expectations." This deep integration of B2B and B2C is a sign of the transformation of Guangzhou Lao Expo from an industry exhibition to a livelihood platform.
The transaction data also showed impressive performance. The International Silver Hair Economy Development Cooperation and Exchange Conference held during the exhibition, the 2025 Innovation Conference for Empowering the Silver Hair Economy Industry with New Products, Technologies, and Services, and the 14th Guangdong Province Medical and Elderly Integration Industry Exchange Conference have reached nearly 30 cooperation agreements, covering multiple fields such as smart elderly care, travel health care, and medical and elderly integration.
Of particular note is the launch of the "Silver Hair Economy Special Credit Plan" at the opening ceremony, which injects financial vitality into industrial development. The Guangzhou Civil Affairs Bureau has signed a strategic cooperation agreement with 11 banks in Guangzhou, providing the first batch of exclusive credit lines exceeding 55 billion yuan, focusing on supporting the supply of pension financial products, industrial park construction, and consumer loan interest subsidies. The "Special Conference on Pension Finance and the Integration of Finance and Pension Industry" conveys the signal that "Guangdong will accelerate the issuance of guiding documents for provincial level pension finance and the establishment of a white list 'financing mechanism' in the pension field. This means that Guangdong is accelerating the transition from policy exploration to institutional implementation, injecting strong momentum into the coordinated development of pension finance and the silver haired economy." The combination of "policy+finance" has given us more confidence in expanding production and developing new products. The Guangzhou Elderly Expo is not only an exhibition platform, but also a golden link for resource integration
At the opening ceremony of this year's Elderly Expo, the Guangzhou Charity Federation also teamed up with Huawei Terminal Co., Ltd. to launch the "Suishan 'AI' Guardian Action" project, relying on Huawei's whole house intelligent AI assisted health sensors to provide 24/7 security monitoring services for about 500 elderly families in the city, including those in extreme poverty, loneliness, living alone, disabled, and elderly. The leading enterprise "Ele.me" has taken the lead in entering the elderly care meal assistance service, driving local enterprises "Taotaoju" and "Diandude" to create a new "online and offline" smart meal assistance model with Guangzhou characteristics.
Behind this strong industrial vitality is the continuous improvement of the industrial ecology of Guangzhou's silver economy - currently, the number of silver economy enterprises in the city has exceeded 18000, with an industrial scale of over 300 billion yuan, providing a solid industrial foundation for exhibition transactions.
Dual heating of consumption and dissemination: Renewal activity ignites silver hair consumption boom, media matrix covers over ten million people
As the highlights of this exhibition, the "Renewal" activity for home aging adaptation and the Silver Age Market/Elderly Products Street activity have achieved both social and economic benefits, igniting a craze for silver haired economic consumption. Continuing the good momentum of six district markets driving consumption of over one million in the first half of the year, the Silver Age Market at the Old Expo site was crowded for three days. Among them, the "Huanxin" special area for the aging transformation of Home Comfort has become a popular punch in point, bringing together products such as wheelchairs, health rings, blood glucose meters, and home smart cats brought by brands such as Sinopharm Holdings, the Pearl River River Health, Jianmin, and Zhongke Jujiang. Consumers can enjoy up to 30% of the national subsidy discount. According to the latest statistics from the organizing committee (as of August 26th), the sales of the "Renewal" activity for home aging adaptation and the Silver Age Market/Elderly Products Street activity have exceeded 12 million yuan during the three-day exhibition period. Ms. Liu, a citizen, said with satisfaction after purchasing the smart blood glucose meter, "It's so thoughtful to have both on-site experience and subsidies
The 2025 South China Dental Implant Exhibition, created by Delun Dental, the exclusive dental strategic partner of the Old Expo, attracted nearly 10000 citizens to witness a new comfortable dental medical experience. Among them, the expert consultation area has become the hottest check-in point, with over 2000 people receiving one-on-one consultations from the leaders of Deren Dental Implants and implant experts, and professional answers deeply loved by the audience. The comfortable implant experience area and smart dental equipment amazed the audience, with technology applications such as implant robots, 4D scanning, AR glasses, and AI dental care attracting a large number of citizens to stop and experience, opening up a new understanding of "precision, comfort, and efficiency" in comfortable oral health. More than 10 science popularization lectures were sold out, with nearly a thousand listeners deeply participating, expressing that they were "full of practical knowledge and benefited greatly".
The media communication matrix of the exhibition has also achieved significant results. More than 40 mainstream media outlets from the central, provincial, and municipal levels formed a reporting team, which published articles through multiple platforms such as newspapers, television, and new media. The official new media matrix released graphic, textual, and short video content. The cumulative exposure has exceeded 12 million people. Special projects such as "cyber elderly care" and technology empowerment have sparked discussions on social media, effectively expanding the social attention of the silver economy.
The cutting-edge products such as urban smart elderly care platforms and health care robots showcased by companies such as China Mobile, Shanghai Guixu, and Guangzhou Shipeng have been widely reported by the media as a model of "using technological precision to improve the temperature of elderly care". The intelligent monitoring service launched by the Guangzhou Charity Federation in collaboration with Huawei will provide security protection for 500 elderly families in need. This innovative model of "charity+technology" has become a vivid footnote to demonstrate the warmth of elderly care services in Guangzhou.
Dual upgrading of service and ecology: industry hotspots discussed during the same period of activities, innovation consortium poised to take off
At the opening ceremony of this exhibition, the opening ceremony of the Guangzhou Silver Economy Laboratory was held, and the establishment of the Guangzhou Silver Economy Innovation Alliance was announced. In the supply and demand negotiation area of the "Guangzhou Civil Affairs" booth, the supply and demand information attracts the attention of numerous exhibiting companies and on-site visitors, in order to find suitable investment and cooperation opportunities. The exhibitor from Guangzhou said, "For nine consecutive years, we have witnessed the role of the Old Expo in promoting industrial synergy. The establishment of the innovation consortium will accelerate the practical process of integrating medical care and maintenance
More than 50 high-quality themed events held simultaneously during the exhibition also provided intellectual support for the development of the industry. From the interpretation of national elderly care policies to the application of smart elderly care technologies, from the innovation of living and elderly care models to the cultivation of elderly care talents, we have attracted over 3000 participants.
Closing does not end, service does not stop. The organizing committee will simultaneously carry out follow-up investment promotion service measures and establish a full cycle service system of "pre exhibition docking, in exhibition transactions, and post exhibition tracking".
Eye catching data witnesses transformation, Guangzhou's silver economy moves towards high-quality development
The successful conclusion of the 9th Guangzhou Elderly Expo not only left behind an exciting set of data -50000 exhibition scale, 80000 attendees, over 12 million yuan of silver age consumption, and 55 billion yuan of special credit, but also marked a key transformation of Guangzhou's silver economy from scale expansion to high-quality development. The "policy industry capital consumption" ecological loop constructed by the exhibition, from the technological empowerment of top enterprises to the people's livelihood temperature in the market, from the strong injection of financial capital to the collaborative efforts of innovation consortia, is reshaping the value chain of the elderly care industry.
After nine years of hard work, the Guangzhou Old Expo has become a "barometer" for observing the silver economy and an "accelerator" for promoting industrial upgrading. With the deepening of subsequent investment promotion services and the substantive operation of the innovation consortium, the achievements of this year's Guangzhou Elderly Expo will continue to be transformed into a powerful driving force to promote Guangzhou's construction as a national elderly friendly benchmark city, gradually realizing the vision of the "silver haired generation" sharing the fruits of reform and development.
I will meet you again on August 21-23, 2026, to celebrate the 10th anniversary of the next Guangzhou International Fair.