How to connect the silver economy industry chain, promote the matching of supply and demand for elderly care services, and focus on the needs of the elderly to promote a virtuous cycle of elderly care services has become an important issue in the current development of the silver economy. It is worth noting that in Guangzhou, where the elderly population has exceeded 2 million, the vitality of the silver economy industry is also constantly being activated.

Guangzhou's silver haired economy sector has surpassed 10000 enterprises

Ranked among the top in the country in terms of quantity

As of December 2024, the number of silver haired economy enterprises in Guangzhou has exceeded 10000, ranking among the top in the country. A group of nationally renowned silver haired economy enterprises have emerged, with 75% of elderly care beds, 100% of elderly care service complexes, and 100% of elderly canteens provided by social forces. The silver haired economy industrial park and several smart health equipment experience centers have been built, continuously activating market demand. At the same time, the silver haired economy industry has also been empowered by the consumer market, gradually improving the industrial chain under the promotion of market demand. The specialization and scale of the elderly care service industry have also promoted cost reduction and moved towards a virtuous cycle of development path.

The Vitality of Guangzhou's Silver Hair Economy Development

Originating from the long-term layout of the silver economy

When elderly care services move from "policy alignment" to "demand alignment", forming a sustainable silver haired economic ecosystem, every elderly person will also receive more diverse, professional, and high-quality home-based community elderly care services.

It is worth noting that the vitality of Guangzhou's silver economy stems from the city's long-term layout of the silver economy. In recent years, Guangzhou has supported and encouraged social forces to participate in elderly care services, conducted research on the business map and industry review of the silver hair economy, and focused on four major silver hair manufacturing industry tracks: elderly products, rehabilitation aids, anti-aging, and anti-aging transformation. It has also emphasized the development of three major silver hair service industry tracks: health care services, elderly tourism, and elderly finance.

Guangzhou uses practical measures to promote the silver economy:

Ten Articles on Silver Hair Economy, 8th Guangzhou Elderly Expo, 1st Guangzhou Elderly Equipment Design Competition, Silver Hair Market

Promote the silver economy with practical measures. In December 2024, Guangzhou introduced ten measures to promote the silver economy, encouraging technological innovation in the silver economy field, and providing up to 100 million yuan in support for projects that meet the requirements. The 8th Guangzhou Elderly Expo and the 1st Guangzhou Elderly friendly Equipment Design Competition have added special exhibition areas such as the Silver Hair Economy New Quality Exhibition Area and the Intelligent Competition Award winning Product Exhibition Area. More than 500 domestic and foreign silver hair economy enterprises and institutions participated in the exhibition, reaching an intended cooperation amount of about 360 million yuan.

In addition, Guangzhou has organized more than 30 "Yangcheng Lehuo 2024 Silver Hair Market" series of activities to create a silver hair economy consumption scene and brand. Yuexiu District has set up the "Lehuo Yuexiu Silver Hair Market" to create a typical application scenario for elderly consumption, and planned and implemented 51 consumer product promotion activities; Huangpu District has established a "Huangpu Premium" platform silver hair product consumption zone, held the first Huangpu Silver Hair Art Festival and Yangcheng Welfare Market activities, and organized and attracted 30 enterprises and institutions to carry out supply and demand docking; Baiyun District has created a series of silver hair market IPs based on the concept of "one silver hair theme per region, one market activity per street town", and operates the "Baiyun Elderly Care" online mall to achieve the "non-stop" silver hair market and fully activate the potential of silver hair consumption.