In 2025, the scale of the national subsidy policy for trade in (including aging friendly renovation) will be unprecedented, with the central government investing 300 billion yuan to support the trade in of consumer goods, doubling from 2024. As of the first half of 2025, 162 billion yuan has been allocated in two batches, and an additional 138 billion yuan will be invested in the second half of the year. This "real gold and silver" subsidy feast has not only revitalized millions of families, but also injected a shot in the arm into the entire consumer market, injecting sustained momentum into the post epidemic era's consumption recovery and industrial upgrading. In May, the trade in of consumer goods directly drove the total retail sales of consumer goods to increase by 1.9 percentage points. Guangdong Province's "Revitalization" campaign for home aging adaptation in the first half of 2025 covered more than 85000 households. Since the launch of the event on April 15, Guangzhou's sales have exceeded 340 million yuan and 510000 transactions have been made as of the end of June.

With the continuous release of policy dividends in the second half of the year, it is expected that the scale of renovation will further expand, and more families will benefit from the "big happiness" brought by "small renovation", and the consumption potential will be further released.

During the period of policy dividend outbreak, it is the right time for enterprises to seek gold!

The 9th Guangzhou Elderly Expo cordially invites you to join the "Home Aging Adaptation Renovation and Renewal Zone"

Share exclusive subsidy shares for the millions level old expo!

Seize the new trend of silver economy and jointly build a benchmark for aging friendly consumption!

Exhibition Area Planning

Display time and location:

From August 22nd to 24th, 2025, Zone B of the Canton Fair Exhibition Hall

Location of the Special Zone: Located in the core area of Hall 11.2 in Zone B, adjacent to the main passage of the first Guangzhou Silver Age Art Season stage, leading tours of the hall, and a concentrated area for crowd flow.

Area of Special Zone: Approximately 1000 square meters

Entering the Renewal Zone=Locking in Three Core Advantages

Government support, policy protection

✅  The Guangzhou Old Expo is hosted by the Guangzhou Municipal People's Government, jointly managed by multiple departments such as the Guangzhou Civil Affairs Bureau and the Guangzhou Cooperation Office, and has strong government resource support and policy guidance advantages. The establishment of the "Renewal" offline sales area for home aging renovation is a direct response and implementation of the "Renewal" activity for home aging renovation in Guangzhou. Enterprises who settle in will enjoy policy dividends and related support.

✅  The Guangzhou Civil Affairs Bureau has enriched and expanded the list of aging friendly renovation products based on the reference categories of the Ministry of Commerce, providing clear product direction and market demand guidance for the special zone. Enterprises can accurately connect with the market and promote products and services that meet policy requirements and consumer needs based on policy guidance.

*On site of the previous Guangzhou Old Expo

Exclusive benefits for the old expo have been increased, igniting a consumer boom

✅  Exclusive Welfare Enhancement for the Old Expo: UnionPay Business Guangdong Branch has launched a voucher promotion on top of the "Renewal" subsidy for aging friendly home renovation. Consumers can receive vouchers of different denominations by paying for orders through UnionPay QR codes. Enterprise products enjoy the dual promotion of "government subsidies+platform subsidies", ensuring doubled sales!

Accurate docking, efficient conversion

✅  In the early stage of this year's Old Expo, nearly 300000 tickets were distributed through offline promotion in more than 200 streets and communities, promotion at subway stations. The first Silver Age Art Festival in Guangzhou attracted nearly 1000 performance teams and over 20000 energetic elderly people to participate on site, which will ignite a craze for silver hair consumption and procurement. It is expected that the total number of visitors will reach over 100000, providing guarantees for enterprises to receive orders.

✅  The special zone will accurately target the aging friendly renovation demand group, integrate resources such as communities and elderly care institutions, and invite professional buyers such as families and elderly care service institutions who have aging friendly renovation needs, in order to achieve efficient docking between enterprise products and target customers and improve sales conversion rates.

Entering the subway

Entering the community

The First Silver Age Art Season in Guangzhou

Zone entry scope

54 items of "rejuvenate" products for home aging adaptation in 7 categories, covering:

Ground renovation (such as slope accessories)

► Bedroom renovation (such as nursing beds, etc.)

► Intelligent assistive devices (such as wheelchairs, hearing aids, intelligent window cleaning robots, assistive bone robots, etc.)

Health monitoring equipment (such as blood pressure monitors, blood glucose meters, ventilators, etc.)

► Elderly rehabilitation equipment (such as physiotherapy machines, rehabilitation exercise equipment, massage machines, etc.)

► Aging friendly cultural and entertainment products (such as reading glasses, cognitive and educational products for the elderly, etc.)

Entry method

The special zone adopts a combination of "special booth+standard booth" to balance brand image and corporate coverage.

Standard booth/9m ²:

Ready to move in! Complete basic configuration, the king of cost-effectiveness!

Special booth/starting from 18m ²:

Main channel golden position! Customized high-end image exhibition area!

*Cost reduction: Shared exhibition area overall design, professional team one-stop service!

Take immediate action and seize the last seat!

?  The policy window period is limited, and subsidy shares are available on a first come, first served basis!

⏰  Registration deadline: July 31, 2025

Scan the code to register

Enterprise Exhibition Consultation

Miss Qin 18027318209