The First Exhibition of the Butterfly Transformation Bay Area in Ten Years

The China (Guangzhou) International Elderly Health Industry Expo (referred to as "Guangzhou Elderly Expo"), as one of the professional exhibitions of the Guangzhou Expo hosted by the Guangzhou Municipal People's Government, has been held for nine consecutive sessions. It is the first professional exhibition in the elderly care and health industry in the Guangdong Hong Kong Macao Greater Bay Area to pass the international UFI certification.

The 10th China International Import and Export Fair will be held from August 21 to 23, 2026 in Zone B of the China Import and Export Commodity Fair. The scale of this exhibition has reached a new high in recent years, with the theme of "Picking up the Light for Ten Years, Enjoying the Future of Aging". Based on the accumulation of ten years of development and the national "15th Five Year Plan" strategy, with "technology empowerment, scene immersion, and policy direct" as the three pillars, it has created a global silver economy ecological platform of 50000 square meters super large scale exhibition, 1000+brand exhibitors, and 100000+professional buyers, providing enterprises with one-stop solutions for policy docking, technology landing, and market expansion.

Authoritative endorsement of organizational structure

The 10th Guangzhou Elderly Expo is hosted by the Guangzhou Municipal People's Government, with specific responsibilities from the Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, and Guangzhou Expo Organizing Committee Office. It is organized by Guangdong Kuaicai Exhibition Co., Ltd. and Guangdong Yinling Health Industry Co., Ltd. In collaboration with over 20 industry associations, it will invite civil affairs departments from various provinces and cities across the country, as well as international city groups, to participate. The exhibition standards and policy resources are leading in the country.

Global brands gather at top fashion shows

As one of the most successful exhibitions incubated on the Guangzhou Expo platform, the Guangzhou Old Expo has been selected as the "Guangdong Trade National" professional exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, and has been awarded the "Excellent Brand Exhibition" and "China's Top Ten Most Promising Excellent Exhibitions" for six consecutive times. Its authority, industry clustering effect, and dissemination power provide multiple value enhancement paths for participating brands, and it is an irreplaceable platform for many domestic and foreign brands to seize the trillion dollar silver hair market and establish industry benchmark status.

*Some exhibitors from the previous edition

Eight exhibition areas cover the entire industry chain

The "1+7" immersive scene covers the entire industry chain of the silver economy, including future elderly care black technology, aging friendly rejuvenation, smart home ecology, elderly care financial service matrix, medical, elderly care, health and tourism linkage, university research achievements... Continuously expanding the "circle of friends", helping enterprises break through traditional category limitations, explore innovative concepts and infinite possibilities of "enjoying the elderly+".

The "Technology Empowerment" Future Elderly Enjoyment Exhibition Area focuses on "hardcore innovation, the future is here", and plans to establish international science and technology innovation, digital elderly care "trendy play", cross-border integration, "international cooperation pilot" and other sections to showcase domestic and foreign AI intelligent solutions such as Japanese nursing robots and German accessible design, as well as big data experience cabins, VR rehabilitation games, sustainable buildings, smart homes, etc.

The elderly care service exhibition area highlights the "replica restoration" of new elderly care scenes, divided into star rated elderly care institutions, professional care, and talent support sections, showcasing the new ecology of elderly care services.

The core highlight of the elderly care finance exhibition area is to nourish the silver haired economy with "financial vitality" and collaborate with financial institutions to create a "policy+product+service" matrix.

The elderly cultural and tourism exhibition area highlights the "linkage of multiple formats of medical, elderly, health and tourism", covering Lingnan style cultural and tourism, cultural and artistic activities, and the Silver Age Art Season.

The aging friendly and revitalizing exhibition area highlights the "National Subsidy for Silver Hair Consumption" and launches the "Exclusive Subsidy for the Elderly Expo", bringing together leading enterprises and designer brands to create a model for aging friendly homes and public spaces.

The core highlight of the rehabilitation assistive device exhibition area is "Technology for the Disabled and Elderly, Building an Barrier free Society", with a global cutting-edge assistive device and rehabilitation service public welfare section. Concentrate on showcasing cutting-edge assistive devices such as intelligent prosthetics, exoskeleton robots, and brain computer systems both domestically and internationally.

The exhibition area for elderly products highlights the diversified experience from elderly care to enjoying old age, with a silver aged market and a street for elderly products, creating a silver haired consumption area that is "accessible, sensory, trial and purchase".

The anti-aging exhibition area focuses on "health maintenance, quality life" as the core highlight, creating a dual section of traditional Chinese medicine health preservation and nutritional diet.

Policy dividends directly seize the opportunity

The national "15th Five Year Plan" places the elderly care industry at the intersection of people's livelihood security and economic growth. The industrial transformation of the future elderly population of 400 million will fully activate the trillion level consumer market. The Civil Affairs Bureau of Guangzhou City has taken the lead in issuing subsidies for "exclusive aging friendly products for the Elderly Expo", government aging friendly renovation bidding requirements, and a centralized procurement list for elderly care institutions, to help enterprises connect their resources in one step.

*The "Renewal" activity for aging friendly home renovation and the Silver Age Market/Elderly Products Street event at the previous Guangzhou Elderly Expo ignited a craze for silver hair consumption, with sales of 12 million yuan during the 3-day exhibition period

Expand incremental development of heavyweight activities during the same period

The extension plan includes more than 50 silver economy investment promotion conferences and themed activities, inviting policy makers and brand founders and operators who have successfully expanded their markets to share policy dividends, brand success experiences and strategies from policy direction, market access, localized marketing to channel layout, and to build an advanced path for brands from "survival" to "expansion".

*The final activity arrangement shall be subject to the on-site conditions

Invited government and enterprise buyer group to connect B-end+C-end dual links

Targeted invitations to national government delegations, 30000+grassroots elderly care institutions, 500+regional distributors, and 10000+high net worth family customers, directly facilitating orders through "one-on-one business negotiation meetings" and "e-commerce live streaming product selection meetings"; International exhibition groups, urban exhibition groups and elderly care institutions in countries along the "the Belt and Road" show cooperation cases to help enterprises expand cross-border cooperation.

Exhibitors give five-star reviews

*The above are excerpts from the evaluations of some exhibitors

An unmissable resource platform

★ Expand online sales and traffic channels： Exhibitors can join the 'Silver Hair Chain' platform for free, and through the 'Silver Age Goods' promotion mall platform, they can interact with nearly 300 live streaming KOLs and traffic operators.

★ 10th Anniversary Ecological Co construction: Unlock the nomination qualifications for the "Ten Years, Hundred People, Hundred Enterprises" selection for free and join the "Industrial Ecology, Co Creation of the Future" matrix.

★ Full cycle activity empowerment: Participate in over 50 heavyweight events, converse with over 3000 industry experts, and unlock unexpected cooperation opportunities for enterprises.

★ Link Conference Procurement Express: Participate in the annual domestic and international city link conferences, negotiate and sign contracts behind closed doors, and enjoy cross city technology sharing and channel integration support.

★ Community and terminal linkage: Participated in over 100 events such as "Old Expo into Community", "Silver Age Market", and "Silver Age Art Season", reaching the "last mile" consumer end of over 100 community elderly care sites and elderly cultural activity centers in Guangzhou.

★ Medical resource siphon: At the same time, it jointly organized the first national medical and health industry expo led by the health department, sharing procurement resources with hundreds of medical institutions.

Global propagation of sound and motion across the entire network

The exhibition promotion constructs a three-dimensional and multi-dimensional communication matrix throughout the entire cycle of "pre exhibition, exhibition, and post exhibition", accurately reaching millions of industry professionals and end users, and helping participating brands achieve breakthroughs in exposure and influence.

Dual cities, dual exhibitions share dividends

The most valuable investment in the elderly care industry exhibition in 2026, starting from "double exhibition joint booking"! The Guangzhou Old Expo in August and the Xi'an Old Expo in September will cover the Guangdong Hong Kong Macao Greater Bay Area and core cities in the western region, helping enterprises to expand nationwide and seize regional dividends.

♡ Enjoy "1+1>2" super value benefits with joint booking. Market coverage: radiates to the silver hair consumer market in South China (Guangdong Hong Kong Macao Greater Bay Area) and Northwest China (Shaanxi, Gansu, Ningxia, etc.)! Resource overlay: precise procurement docking between the two places+full media publicity matrix+ten-year honor system, increasing exhibition returns by 200%! Ten years of IP support: exclusive naming/award ceremony/customized corporate story, creating industry benchmark image, assisting financing and policy application!

Early bird rewards are available for immediate booking and enjoyment

From now until February 1, 2026, booking a booth at the 10th Guangzhou Old Expo will enjoy a 10% discount on the original price, and a 15% discount for joint bookings at the Guangzhou Xi'an Double Exhibition!

*Please consult the organizing committee for details on the conference catalogue and advertising expenses.

Limited time benefits: The top 100 exhibition booking companies will receive an additional "Ten Years, Hundred People, Hundred Enterprises" nomination qualification, 1 page of the conference brochure, and one full media matrix promotion (worth 50000 yuan)

Scan the code to reserve a booth

Contact the organizing committee

Exhibition consultation:

Mr. Chen 18102772048

Mr. Ma 18629487596

Mr. Yang 15360613638

Miss Feng 18024516875

Mr. Yang 19927721403

Miss Lin 17702087702

Business Cooperation: Mr. Zheng 18126789208

Forum Collaboration: Miss Wang 17702086359

Audience registration: Miss Qin 18027318209

Media Collaboration: Ms. Li 18126778072