Guangzhou is committed to promoting the implementation of the national strategy to actively respond to population aging, focusing on the new expectations of a better life for the elderly, promoting the coordinated development of the elderly care industry, and tapping into the potential of silver hair consumption. With the core guidance of "policy targeting, two-way activation of supply and demand, technology empowerment of consumption, and ecological symbiosis and integration", a series of policies such as the "Ten Measures for Silver Hair Economy" and the cultivation of silver hair consumption scenes have been introduced to build a "policy support+scene experience+industry synergy+rights protection" development system for the silver hair economy. Through the advantages of the Yikang Center and service station network, Guangzhou has innovatively carried out the "Renewal" activity for home-based aging adaptation and the "Joyful Sheep City" silver age market, forming a multi-dimensional and full chain silver age consumption activation model, and promoting the upgrading of the silver age economy from "elderly care security" to "enjoying old age consumption". At present, there are over 18000 enterprises in the silver economy sector in the city, with an annual industrial scale of over 300 billion yuan. The overall development trend is characterized by stable growth in scale, optimized structure, and improved quality and efficiency, providing a "Guangzhou sample" for the high-quality development of silver economy in mega cities.

*The 9th Guangzhou Elderly Expo's Home Aging Adaptation Renovation "Renewal" Activity and Silver Age Market/Elderly Products Street Activity Ignited a Silver Hair Consumption Trend, with a 3-day exhibition period and a sales revenue of 12 million yuan

Coordinate efforts to build a foundation and establish a new development pattern

One is the high-level coordinated promotion. Establish a joint conference system for the city's silver economy and elderly care services, with the mayor serving as the overall convener, to coordinate and coordinate the city's silver economy work. Establish a leadership group and a specialized team for the silver haired economy, issue key points for the city's silver haired economy and elderly care services, strengthen departmental linkage and coordination, and form a working force. The second is to increase policy supply. Introduce the "Several Measures to Promote the High Quality Development of Silver Hair Economy in Guangzhou", which aims to solve the problem of silver hair economy from 10 dimensions, including accelerating the development of elderly care and livelihood undertakings, strengthening the research and development and manufacturing of elderly products and supplies. Formulate the "Several Measures for Promoting High Quality Development of Elderly Care Finance in Guangzhou", promote 11 banks in Guangzhou to launch the "Silver Hair Economy Special Credit Plan", and provide exclusive credit lines of over 55 billion yuan for the supply of elderly care financial products, industrial park project construction, and loan interest subsidies to business entities and individual consumption. The third is to strengthen planning guidance. Carry out the compilation of the first prefecture level special plan for the development of silver economy space in China, establish four lists of key enterprises, products, projects, and industrial parks for silver economy, coordinate the resource endowment characteristics of each district, and scientifically layout the development space for silver economy.

*At the 9th Guangzhou Elderly Expo, the Guangzhou Silver Hair Economy Special Credit Plan was launched, providing the first batch of exclusive credit lines exceeding 55 billion yuan

Accurate research orientation, identifying the "new path" of the industry

One is to conduct research on the needs of the elderly. The Guangzhou survey team of the United Nations Bureau of Statistics conducted a comprehensive and multi-dimensional survey on the needs of the elderly population, residents' elderly care needs, and the living conditions of the elderly. They sorted and studied the common and high-frequency needs of the elderly population in a hierarchical and classified manner, identified the basic needs of the elderly, and found the market space for the silver haired economy. The second is to carry out statistics on the silver hair industry. We took the lead in establishing a statistical survey system for the silver hair economy industry, conducting surveys and statistics on 3496 enterprises in 10 major related units, including elderly care services, elderly product manufacturing, and silver hair technology innovation. By closely focusing on core indicators such as the proportion and growth rate of assets, revenue, profits, and number of employees, we scientifically determine the national economic industry classification and corresponding conversion coefficients included in the silver economy industry, and understand the basic situation of Guangzhou's silver economy market size, industrial structure, competitive landscape, and development trends, providing accurate data support for government decision-making and enterprise operations. Thirdly, clarify the development strategy of the industry. Carry out research on the business map and industry review of the city's silver economy, and form a panoramic map of the development of the silver economy based on "upstream midstream downstream" and a "257" high-quality development strategy for the silver economy. Focusing on the two core positioning of "National Silver Hair Economy New Highland" and "National Elderly Friendly Demonstration Area", we will strive to build five hub type silver hair economy industry development centers, including industrial manufacturing, medical and health care, and select seven key development tracks, including elderly products and rehabilitation aids (including embodied robots).

Accurate research orientation, identifying the "new path" of the industry

One is to strengthen the standards and regulations for elderly care. Implement standardization improvement projects, compile the national standard "Guidelines for the Care of Elderly with Cognitive Impairment in Elderly Care Institutions", and release a total of 10 local standards for elderly care services in Guangzhou. Develop group standards and enterprise standards for medical and health care, aging friendly home products, and vehicle mounted aging friendly intelligent system technology. Guide the South China Laboratory of China Quality Certification Center to collaborate with Yilin and Lingnan Equipment Experience Centers to create an aging friendly product quality testing laboratory. Relying on the special funds for quality development and standardization strategy in Guangzhou to support the formulation of standards for the silver economy, a maximum subsidy of 500000 yuan will be provided. Secondly, technology empowers high-quality supply. Activate the Silver Hair Economy Public Laboratory, provide one-stop services such as standard certification and sample testing, and promote the landing of intelligent manufacturing achievements in Guangzhou. We will introduce several measures to further promote the transfer and transformation of scientific and technological achievements, and invest 16 million yuan in financial science and technology funds to support basic research on wearable rehabilitation devices. Build a municipal civil affairs science and technology collaborative innovation center, and carry out scientific research and development in key areas of concern for the elderly. The third is to create elderly friendly consumption scenarios. Introduce the Implementation Plan for Cultivating Silver Hair Consumption Scenarios in Guangzhou, focusing on the needs of elderly people for "clothing, food, housing, transportation, culture, sports, health, and beauty", and promote the construction of elderly friendly life experience centers, silver hair consumption complexes, silver age markets, and other scenarios. Innovate consumer brands, issue the "Work Guidelines for Guangzhou's' Lehuo Yangcheng 'Silver Age Market", and release the' Lehuo Yangcheng 'Silver Age Market Plan in conjunction with the' Revitalization 'subsidy activity for home aging adaptation. More than 120 silver age markets have been held, generating more than 100 million yuan in deductible subsidies and driving consumption of over 355 million yuan.

*At the 9th Guangzhou Elderly Expo, the Guangzhou Silver Hair Economy Public Laboratory was officially put into use

The Peisu platform gathers strength to create a new advantage in the industry

One is to enhance the level of exhibitions and connect the supply and demand chain. Every year, the Guangzhou Elderly Expo is held in a market-oriented manner. Since 2021, it has attracted thousands of brand enterprises to participate, with over 9000 high-quality elderly care products, technologies, and services showcased. The total amount of intended cooperation is about 1.7 billion yuan. It has held meetings to connect the supply and demand of elderly care services, as well as the Guangzhou Smart Health (Suitable for the Elderly) Equipment Innovation Design Competition, to create a silver haired economic consumer brand. The second is to build cross-border platforms to accelerate industrial integration. Establish a silver haired economy innovation consortium led by leading enterprises, supported by universities and institutions, and with the collaborative participation of various innovation entities. Set up eight sub consortia including silver haired consumption, and connect the entire chain of silver haired economy from "technology research and development to achievement transformation, industrial incubation, and industrial cultivation". Establish Guangzhou Yuewei Silver Hair Vitality Research Institute, attract over a thousand high-end silver hair talents including academicians of the Chinese Academy of Sciences and Chinese Academy of Engineering, renowned scholars, etc., and create an intelligent innovation platform for the elderly. Establish organizations such as the Silver Hair Economy Promotion Association and the Cross border Elderly Care Service Alliance, hold industry investment and financing activities, and build a deep docking platform. The third is to build an industrial park system and create a carrier for the entire industrial chain. The system constructs a hierarchical and distinctive silver economy industrial park consisting of "1" core area, "4" key track characteristic industrial parks, and "N" silver economy innovation and entrepreneurship incubators, forming an industrial spatial system of "core leadership professional agglomeration early cultivation". The core area of the Silver Hair Economic Industrial Park has shown initial agglomeration effects, attracting more than 30 enterprises to settle in with a total investment of over 2 billion yuan. The first 450 million silver hair industry fund has been established to enhance the ability to cultivate industrial ecology and provide precise incubation services.

*At the 9th Guangzhou Elderly Expo, the "Guangzhou Civil Affairs" booth set up a silver haired economy supply and demand docking negotiation area. Through on-site negotiations, project recommendations, cooperation recruitment and other forms, a supply and demand docking and resource linking platform was built to recruit leading enterprises, universities, institutions, various innovation entities, etc. for the silver haired economy innovation consortium, and jointly build the Guangzhou silver haired economy innovation ecosystem

Excerpt: People's Daily Online