With melodious Qin music, we begin a new chapter; with silver age and good health, we embark on a splendid journey together. On the occasion of the arrival of the New Year 2026, the organizing committee of the 4th Xi'an International Elderly Care Industry Expo extends its sincere greetings and best New Year wishes to all government departments at all levels, industry colleagues, exhibitors, visitors, and partners who care about, support, and participate in the Xi'an Elderly Care Expo!

Looking back to 2025:

Government and enterprises unite to build a highland for the silver industry

The 3rd Xi'an Elderly Care Expo came to a successful conclusion at the Xi'an International Convention and Exhibition Center in September 2025. The exhibition achieved leapfrog improvements in terms of scale, professionalism, and brand influence, marking a crucial step for the Xi'an Elderly Care Expo to transition from a regional exhibition to a nationally influential platform.

Doubled scale • Crowded with merchants

The exhibition covers a total area of 32,000 square meters and features 12 specialized exhibition areas. It attracted 504 enterprises from China, Japan, Thailand, Nepal, and other countries, showcasing over 5,000 product and technology services. Products related to technology and aging-friendly products accounted for over 70%, fully reflecting the cutting-edge trends of the industry.

Gathering of heroes • Unprecedented grandeur

A diverse group of participants, including representatives from national ministries and commissions, national-level associations, local civil affairs delegations, as well as observer groups consisting of retired cadres from government agencies and enterprises in Shaanxi Province and Xi'an City, elderly care institutions, community workers, and college teachers and students, attended the event. Over the three-day exhibition period, a total of more than 55,000 professional visitors and citizens were received.

Wisdom sparks • Authoritative release

The 16 high-level events covered policy interpretation, industry discussions, achievement releases, brand exhibitions, and supply-demand matchmaking. The release of three authoritative documents, namely the "Shaanxi Elderly Care Industry Blue Book (2025)", the "Shaanxi Silver Economy Industry Catalogue (2025)", and the "Comprehensive Statistical Information on the Elderly Population, Aging Undertakings, and Elderly Care Services in Xi'an City in 2024", provided authoritative guidance for the development of the industry.

Contracting fruitful • Transforming efficient

Multiple economic and trade negotiations and cooperation signing ceremonies were held, resulting in 30 signed projects with a total amount exceeding 3.8 billion yuan and an intended transaction amount of 63 million yuan. The exhibition traffic was efficiently converted.

All-media resonance • Sound resonates across the nation

204 central, provincial, and municipal media outlets participated in reporting and live streaming, generating 3,695 reports and 1,562 video messages across the entire network, achieving a three-dimensional and diverse dissemination with a wide coverage.

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Looking ahead to 2026:

Anchoring the new journey, jointly drawing a new chapter for the silver economy

The year 2026 marks the golden starting point of the 14th Five-Year Plan, a crucial year for the high-quality development of China's silver economy, and also an opportunity year for the deep transformation of the pension industry towards intelligence, integration, and internationalization.

As the largest, highest-level, and best-performing exhibition in the elderly care industry in the western region, Xi'an Elderly Care Expo has grown into a national brand event. It serves as an important platform for Shaanxi Province to showcase its achievements in elderly care, facilitate the high-quality development of the elderly care industry, and promote national cooperation and exchanges in elderly care.

The 4th Xi'an International Elderly Care Industry Expo will make its debut at the Xi'an International Convention and Exhibition Center from September 17-19, 2026. It is the only elderly care expo in China jointly hosted by a sub-provincial city government and the provincial civil affairs department. With an expanded exhibition area of 40,000 square meters, we will provide a larger exhibition platform, richer display content, and more precise supply-demand matching, to jointly explore the trillion-yuan market blue ocean with you.

Deeply cultivate full-chain collaboration and open up resource networks

Create a lineup of 10+2 exhibition areas, focus on the potential and innovation tracks of the silver economy, gather leading and mid-tier enterprises in the industry as well as market segment leaders, and present cutting-edge global technologies, innovative products, and solutions for the elderly care industry in a one-stop manner.

Initiating the concept of host provinces and cities, innovating the cooperation ecosystem

Initiate the concept of Guest of Honor Province and Guest of Honor City, and expand cooperation and exchanges between domestic provinces and cities in the fields of elderly care industry manufacturing, tourism, residence, and health care.

Expand Silk Road connectivity and deepen international cooperation

Upgrade the exhibition area for international elderly care brands, invite enterprises from Japan, South Korea, Singapore, Germany, the five Central Asian countries, as well as Hong Kong, Macao, and Taiwan regions of China to participate, and connect with global innovative resources.

Innovate consumption scenarios to ignite silver consumption

We will continue to create special exhibition areas such as the Silver Age Market and the Age-Friendly Renovation Area, and leverage the "government subsidies, trade-in" and ticket root economic policies to activate terminal consumption vitality. What's more, the Xi'an Civil Affairs Bureau has made a significant investment! Five municipal-level Silver Age Markets (Welcoming the New Year/Welcoming May Day/Welcoming Dragon Boat Festival/Welcoming Mid-Autumn Festival/Respecting the Elderly Month) will be held in conjunction with festival nodes, and the civil affairs department will launch a promotion to stimulate consumer spending! Among them, the Mid-Autumn Festival Market will be held concurrently with the 4th Xi'an Elderly Expo, igniting a silver age consumption boom!

Enrich the activity matrix to empower brand growth

During the same period, a series of high-level conferences and activities centered around the "1+1+6+N" model were held, covering core scenarios such as policy interpretation, government-enterprise dialogue, science and technology roadshows, and talent matching. These activities provided comprehensive empowerment, ranging from precise matching to brand visibility, and from trend insight to networking connections.

With the wave of silver hair rising, Chang'an embarks on a new journey. From September 17th to 19th, 2026, at the Xi'an International Convention and Exhibition Center, we sincerely invite you to gather at the 4th Xi'an International Elderly Care Industry Expo to discuss new industry trends, explore new business opportunities for cooperation, and draw a new blueprint for development!

In 2026, may I wish everyone: your career will flourish like the ancient cypresses in Chang'an, your body will be as robust and upright as the green pines in the Qinling Mountains, and all your endeavors will be successful and prosperous!