Sang Yu shines with brilliance, silver hair pursues dreams and embarks on a new journey. On April 16th, the preparation and exchange meeting for the 2026 Guangzhou Silver Age Art Season · Bay Area Invitational Competition of "Golden Autumn Sailing Rhythmic Sunset" was held at the Tianhe Base for Science and Technology Achievement Transformation in Guangzhou (International). Nearly 200 representatives from relevant departments, elderly related enterprises, elderly cultural groups, and media gathered to jointly draw a new blueprint for the Silver Age culture in the Bay Area and explore new opportunities for the silver haired economy.

This exchange meeting is advocated by Guangzhou University of the Elderly, jointly organized by Guangzhou Daily Press Group (Guangzhou Daily), China (Guangzhou) International Elderly Health Industry Expo, Guangzhou Yuewei Silver Hair Vitality Research Institute, and exclusively named by Guangdong Huaxing Bank.

At the event, three signing ceremonies were held for corporate strategic cooperation, event organization cooperation, and communication ecology cooperation. Government, enterprises, media, and academia gathered together to build an integrated ecosystem of "elderly education+cultural events+industry empowerment+full media communication", transforming the popularity of silver age culture into a driving force for the silver haired economy.

The first Guangzhou Silver Age Art Festival held last year lasted for half a year, covering the whole city and attracting more than 1400 teams and over 30000 silver age friends to participate. The online dissemination volume exceeded 8.92 million people. With the unique model of "season", "collection" and "exhibition" linkage, and the combination of elderly culture and silver economy, it became the first large-scale silver age event in Guangzhou that integrates artistic performance and consumer experience.

The 2026 Guangzhou Silver Age Art Season has been fully upgraded, not only providing a broad stage for the elderly to enjoy and contribute, but also becoming a benchmark platform for activating silver hair consumption and promoting high-quality development of the silver hair economy.

Bay Area Events Fully Upgraded

Hot selling IP accurately targets silver age customer flow

As an advocacy unit, Guangzhou University for the Elderly aims to create a professional art stage for the elderly, promote intergenerational emotional exchange and cultural integration in the bay area through art, promote the concept of positive aging, promote the dual empowerment of elderly education and elderly cultural construction, and build a silver age art ecosystem of "creation incubation talent cultivation community rooting industry transformation social dissemination", so that silver age art can move from "seasonal blooming" to "evergreen throughout the four seasons".

At the event, the person in charge of the Information Times released the overall plan for the 2026 Guangzhou Silver Age Art Season. It is reported that this art season has achieved a major upgrade on the basis of the successful first edition: the coverage of activities has expanded from 11 districts in Guangzhou to 11 cities in the Guangdong Hong Kong Macao Greater Bay Area, and the competition has expanded from four categories to six categories: vocal music, dance, fashion shows, comprehensive art, cultural and sports competitions, and visual arts; The time span spans from April to October, running through the entire cycle of auditions, semi-finals, finals, exhibition tours, and award ceremonies; Supporting activities such as red themed concerts, Silver Age Charm Tour, and visual art collection and creation will be launched, and excellent programs will have the opportunity to appear on the Silver Age Spring Festival Gala. It is expected that the number of participants in this competition will reach a new high, widely covering the silver age group in the Bay Area, and may become a phenomenon level silver age cultural IP in the Bay Area.

Hong Wenchao, Director of the Executive Committee of China International Elderly Care and Health Industry Expo and Chairman of Guangdong Yinling Health Industry Co., Ltd., stated that the final of the first Yinling Art Season held last year was held on-site at the Guangzhou Elderly Expo, which provided a good interaction and communication between the silver haired art competition and enterprises, and also allowed the silver haired generation to learn more about services and products for the elderly on site. Hong Wenchao expressed the hope that the Silver Age Art Season event can invite cities and enterprises from outside the province to participate in the future.

Strategic cooperation between government and enterprises

Diversified empowerment expands business territory

At the preparatory meeting, a centralized signing ceremony for corporate strategic cooperation was held. Guangdong Yinling Health Industry Co., Ltd., as the representative of the organizing committee, officially reached strategic cooperation with Guangdong Huaxing Bank, Guangzhou Purui Eye Hospital, Guangdong Shangyi Health Technology Co., Ltd., Delun Dental and other companies, marking the comprehensive opening of the industrial cooperation map for this art season.

Financial vitality nurtures silver haired fertile soil, and industrial synergy activates market potential. As the exclusive title sponsor of the 2026 Guangzhou Silver Age Art Season, Guangdong Huaxing Bank is fully empowered throughout the entire process. Yao Wenjin, the assistant to the proposed president of Guangdong Huaxing Bank Guangzhou Branch, stated at the meeting that the art season is an important platform to showcase the spiritual outlook of the elderly in the new era and promote the concept of "elderly people having a sense of purpose and happiness". Guangdong Huaxing Bank will serve the silver age group with the concept of "financial goodness", set up all branches in the city as registration service points, provide event venue support, launch exclusive wealth and health care services, and support the development of silver economy small and micro enterprises with inclusive finance, deeply integrating financial services with humanistic care.

Strong global dissemination breaking through boundaries

Brand exposure efficiently empowers merchants

At the preparatory meeting, the two major agreements of event organization cooperation and communication ecology cooperation were simultaneously completed on site, laying a solid foundation for the organization and communication of the art season in all aspects. In the event organization cooperation signing stage, the Information Times Society represented the organizing committee and officially signed contracts with Guangdong Home Care Service Association, South China University of Technology Elderly University, Guangdong Elderly Culture Association, and Guangzhou Conghua District Cultural and Tourism Association.

Cai Yijin, Vice President of the Conghua District Cultural and Tourism Association in Guangzhou, introduced that the association will provide an integrated service package of "travel+event" for the participating elderly, integrating resources such as hot springs, forests, and red sites, customizing four characteristic travel creation routes, creating an exclusive creative and travel group for the event, and jointly launching health and wellness financial products and policy discounts with multiple departments and financial institutions.

The widespread dissemination of Silver Age art relies on professional empowerment and innovative communication models. In the signing stage of the communication ecology cooperation, the organizing committee, on behalf of Guangzhou Yuewei Silver Hair Vitality Research Institute, and the communication ecology cooperation representative, the School of Journalism and Communication of Jinan University, officially reached a strategic cooperation, allowing the professional communication strength of universities to complement the advantages of social organizations deeply involved in the silver age field, and jointly build an innovative communication matrix.

It is reported that young students from Jinan University will deeply participate in the dissemination of the competition, showcasing the "highlight moments" of the silver age group through vlogs and AI editing, and using platforms such as Xiaohongshu and Bilibili to comprehensively record and spread the talents of the elderly, injecting youthful vitality into the art season and promoting intergenerational dissemination of silver age culture.

The relevant person in charge of Guangzhou Daily Press Group (Guangzhou Daily) elaborated on the significance of the event from four dimensions: meeting the spiritual needs of the silver age group, creating a silver haired cultural IP in the Bay Area, activating the silver haired economy, and demonstrating media responsibility. They stated that they will leverage the advantages of the media, do a good job in publicity and promotion, humanistic care, and empowering the silver haired economy, and work together to create a new benchmark for silver haired culture in the Bay Area, and help promote the high-quality development of the silver haired economy in the Bay Area.

Silver age enthusiasts eagerly participate in the competition

Massive popularity builds a solid foundation for cooperation

At the event, the original fan dance "Chinese Love" brought by Guangya Art Troupe was grand and full of emotions. Team leader Zheng Kaichun is looking forward to this art season very much. "Last year, we unfortunately missed the first Silver Age Art Season due to a large number of personnel going out, but we have been paying attention to this stage. There are many teams here, fair judges, and high artistic standards, so we signed up as soon as possible this year

Wang Lizhen, deputy head of Guangzhou Beyond Art Troupe, who won the gold medal at the first Silver Age Art Festival, introduced that last year's award-winning program "Ode to Jiangshan" combined the gentle carving of classical dance moves with the power of modern dance steps. She shared her experience in preparing for the competition with everyone, saying, "Firstly, the ideological aspect should be strong, and the theme can be chosen from major themes or beautiful moments of life to convey positive energy; the artistic aspect should also be strong, and the dance should be full of emotions; finally, the viewing aspect should be highly integrated with clothing, background, and music to leave a deep impression on the audience

Liu Liguang, President of the Guangdong Elderly Culture Association, stated that this year's competition will add cultural and visual arts events. The association will actively collaborate with elderly cultural and sports groups, calligraphy and painting associations, photography associations, and enthusiasts at the provincial, municipal, and district levels to widely mobilize elderly people to register and participate.

From leading the way in Guangzhou to resonating with the Bay Area, upgrading from a cultural event to an industrial platform, this silver age grand event based in the Bay Area and aimed at the whole nation not only allows the artistic enthusiasm of the elderly to bloom, but also enables the silver economy to steadily move forward in cultural empowerment.

Produced by: Information Times Silver Hair Economy Studio