The 10th Guangzhou Old Expo will kick off in August 2026

As the core professional exhibition of the Guangzhou Expo hosted by the Guangzhou Municipal People's Government, the China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as the "Guangzhou Elderly Expo") has been successfully held for nine sessions. At the same time, it is also the first professional exhibition in the elderly care and health field in the Guangdong Hong Kong Macao Greater Bay Area to be certified by the International Federation of Exhibition Industries (UFI), and has now become an important indicator for the development of the regional silver economy.

After ten years of accumulation, the Guangzhou Elderly Expo has risen to become a benchmark exhibition for the elderly care industry in the Bay Area. The reporter learned from the organizing committee that the 10th Guangzhou International Import and Export Fair will be held from August 21 to 23, 2026 in Zone B of the China International Import and Export Fair, with a record high scale. The theme of this exhibition is "Ten Years of Light, Enjoying the Future of Aging", based on the achievements of ten years of development and the strategic guidance of the national "15th Five Year Plan". With "technology empowerment, scene immersion, and policy direct" as the three core supports, it aims to create a global silver economy ecological platform with a total area of 50000 square meters. At that time, it will gather more than 1000 brand exhibitors and more than 100000 professional buyers, providing one-stop solutions for policy docking, technology transformation, and market expansion for participating enterprises.

Endorsement from authoritative institutions highlights the industry's high standards

The 10th Guangzhou Elderly Expo is hosted by the Guangzhou Municipal People's Government, with specific responsibilities from the Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, and Guangzhou Expo Organizing Committee Office. It is jointly organized by Guangdong Kuaicai Exhibition Co., Ltd. and Guangdong Yinling Health Industry Co., Ltd., and has received strong support from more than 30 domestic and foreign industry associations. The exhibition will focus on inviting civil affairs departments from various provinces and cities across the country as well as international city delegations to participate, and its exhibition specifications and policy resource integration capabilities are at the forefront of the country.

As a benchmark exhibition project incubated by the Guangzhou Expo, the Guangzhou Old Expo has been selected as a key professional exhibition in the "Guangdong Trade National" list by the Guangdong Provincial Department of Commerce for three consecutive years, and has won industry honors such as "Excellent Brand Exhibition" and "China's Top 10 Most Promising Excellent Exhibitions" six times. With its profound industry accumulation, powerful resource aggregation effect, and extensive dissemination influence, this exhibition has become a core platform for domestic and foreign enterprises to seize the trillion dollar silver hair market and establish a benchmark position in the industry.

Covering all eight exhibition areas to build a closed-loop industrial ecosystem

This exhibition innovatively adopts a "1+7" immersive scene layout, fully covering the entire industry chain of the silver economy. By continuously expanding the "friend circle" of the industry, it helps enterprises break through the limitations of traditional product categories and explore the infinite possibilities of the "aging+" integrated innovation model.

The eight core exhibition areas each have their own characteristics, covering core directions such as technology empowering future elderly care, replicating new scenes of elderly care services, financial vitality empowering the silver economy, multi industry linkage of medical, elderly care, health and tourism, demonstration of aging friendly transformation with national subsidies, display of cutting-edge assistive devices for technology assisted disability and elderly care, immersive silver hair consumption experience, and traditional Chinese medicine health preservation and scientific anti-aging. They comprehensively present the diverse ecology and innovative achievements of the elderly care industry.

Policy dividends directly activate market potential

The national "15th Five Year Plan" places the elderly care industry at a dual strategic level of ensuring people's livelihoods and promoting economic growth. With the future elderly population in China reaching 400 million, the trillion dollar silver hair consumer market is accelerating its activation. To assist enterprises in seizing development opportunities, a series of policy resources such as "exclusive subsidies for aging friendly products at the Old Expo", "government bidding requirements for aging friendly renovation", and "centralized procurement list for elderly care institutions" will be released at this exhibition, achieving precise docking between enterprises and high-quality resources.

The industrial driving effect of exhibitions has been verified in practice. During the 9th Guangzhou Elderly Expo held in August 2025, special activities such as the "Revitalization" campaign for home aging adaptation and the Silver Age Market · Elderly Products Street ignited a consumer boom, achieving sales of over 12 million yuan within three days of the exhibition, fully demonstrating the exhibition's driving effect on silver hair consumption.

More than 50 heavyweight events to build a growth empowerment platform

During the exhibition period, the organizing committee will coordinate and hold over 50 heavyweight events, inviting national authoritative experts and industry leaders to deeply interpret policy implications and market trends, targeting the core pain points and hotspots of the current development of the elderly care industry, and building a "strategic calibration, resource expansion, and capability advancement" path for the brand to break out of the circle.

The key activities include the opening ceremony and museum tour of the 10th Guangzhou Elderly Expo, the International Silver Hair Economic Development Cooperation and Exchange Conference, the Elderly Dean Exchange Conference, the High Quality Development Conference of the Assistive Equipment Industry through Technology Assistance for the Disabled, the "Elderly+" Parallel Forum, the 10th Anniversary Tribute Plan and 2026 "Silver Age Cup" Elderly Care Industry Awards Ceremony, the Business Negotiation Matchmaking Conference, the E-commerce Live Product Selection Conference, and the Guangzhou Silver Age Art Season Exhibition.

Exhibitors praise the platform's value, highlighting the doubled confidence in cooperation

The high-level service and significant achievements of previous exhibitions have won wide recognition from participating units. This is also the core value of empowering industrial development through exhibitions.

As an "old friend" who has participated in the exhibition for many years, Yin Jianfeng, the general manager of the Health Business Department and the Elderly Care Business Department of the Pearl River River Health Resources Management Group Co., Ltd., deeply felt that "the high popularity of this exhibition has been directly translated into business growth, and the amount of effective customer consultation has increased significantly year on year. The" show exchange cooperation growth "ecosystem built by the Expo has made us more confident in the development potential of Yinfa economy, and we look forward to growing together with the Expo."

Liu Zihao, the representative of Shaanxi Rehabilitation Assistive Equipment Co., Ltd., who participated in the exhibition for the first time, said, "The product innovation level in the silver haired economy field in Guangzhou is impressive, and the on-site traffic exceeded expectations. We hope to take this exhibition as an opportunity to establish a long-term cooperation mechanism with outstanding enterprises, research institutions, and government departments across the country, and share opportunities for industrial development

The 10th China (Guangzhou) International Elderly Care and Health Industry Expo will be held as scheduled in Zone B of the China Import and Export Commodity Fair from August 21 to 23, 2026. This silver haired economic event, which gathers global resources, is eagerly awaiting invitations from guests from all walks of life to jointly build a shared future.