The China (Guangzhou) International Elderly Care and Health Industry Expo (referred to as "Guangzhou Elderly Expo"), as one of the professional exhibitions of the Guangzhou Expo hosted by the Guangzhou Municipal People's Government, has been successfully held for nine consecutive sessions and is a highly influential brand exhibition in the field of elderly care and health in China.

The 10th Guangzhou Elderly Expo is scheduled to be held from August 21 to 23, 2026 at the China Import and Export Fair Exhibition Hall. With the theme of "Picking up Ten Years of Light, Enjoying the Future of Aging", based on the accumulation of ten years of development and the national "15th Five Year Plan" strategy, it will create a global silver economy ecological platform integrating 50000 square meters of exhibition area, 1000+brand exhibitors, and 100000+professional buyers.

This exhibition is hosted by the Guangzhou Municipal People's Government, coordinated by the Guangzhou Civil Affairs Bureau, Guangzhou Cooperation Office, and the Guangzhou Expo Organizing Committee Office. It is jointly organized by Guangdong Kuaicai Exhibition Co., Ltd. and Guangdong Yinling Health Industry Co., Ltd., and promoted by more than 20 industry associations. Its specifications and policy resources are leading in the country, and it will focus on inviting civil affairs departments from various provinces and cities and international city groups to participate in the exhibition, forming a cross regional and cross-border industrial linkage network. As one of the most successful exhibitions incubated by the Guangzhou Expo platform, the Guangzhou Old Expo has been selected as the "Guangdong Trade National" professional exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, and has been awarded the "Excellent Brand Exhibition" and "China's Top Ten Most Promising Excellent Exhibitions" for six consecutive times. Its authority, industry clustering effect, and dissemination power provide multiple value enhancement paths for participating brands, and it has become an irreplaceable platform for domestic and foreign enterprises to seize the trillion dollar silver hair market and establish industry benchmarks.

The exhibition is centered around the "1+7" immersive scene, covering the entire industry chain of the silver economy, focusing on cutting-edge fields such as future elderly care black technology, aging friendly revitalization, smart home ecology, elderly care financial service matrix, medical, elderly care, health and tourism linkage, and university research achievements. Through continuous "expansion", it helps enterprises break through traditional category limitations, explore innovative concepts and infinite possibilities of "enjoying the elderly+", and build a more imaginative industrial ecology. The national "15th Five Year Plan" has placed the elderly care industry at the strategic intersection of people's livelihood security and economic growth. With the industrial transformation of 400 million elderly people in the future, the trillion level consumer market is fully activated. Against this backdrop, the Guangzhou Civil Affairs Bureau has led the launch of three major measures to assist enterprises - the release of the "Elderly Expo Exclusive Aging Product Subsidy", the public disclosure of government aging adaptation renovation bidding requirements, and the provision of a centralized procurement list for elderly care institutions, achieving "one-stop" resource docking for enterprises and injecting strong momentum into their participation in the silver economy.

During the exhibition period, more than 50 silver economy investment promotion conferences and themed activities will be held intensively. National authoritative experts and industry leaders will be invited to deeply participate, interpreting policy implications and market trends, targeting the core pain points and hotspots of the current development of the elderly care industry. Through multidimensional empowerment of "strategic calibration, resource expansion, and capability advancement", the brand will build a "circle out" path and promote high-quality development of the industry. From a decade of accumulation to a decade long milestone, the Guangzhou Elderly Expo is becoming a key hub and value highland for the development of the global silver economy with a more open attitude, richer resources, and more forward-looking vision.

Text source: People's Daily client Image source: Organizing Committee of Guangzhou Old World Expo