The deepening degree of population aging has created a huge market for the elderly. More and more developers are laying out the elderly care industry and developing healthy real estate. After ten years of trial and error, refining and exploration, some brand enterprises have explored their own set of health care model. China International elderly care and Health Industry Expo and Guangdong elderly care service industry chamber of Commerce, together with Yuexiu health care, R & F group and new hope group, jointly held a series of online live broadcast activities of "Yinling youyue" elderly care and health industry - special session of health care. Taking the industry benchmark health care project as an example, they shared the operation experience of health care projects in multiple dimensions.

Dual platform live broadcast

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Leadership speech

Xu Xiaoling, Party branch secretary and President of Guangdong Association of elderly care services, one of the organizers of the event, delivered a speech. President Xu introduced that Kangyang real estate is a composite real estate development model based on tourism, leisure, culture, health and elderly care industries, which solves the elderly care problem with Chinese traditional health care concepts and methods. At the same time, he shared with the audience the development of living and elderly care in Guangdong Province in recent years.

Guest sharing

Zhang Bo, general manager of Yuexiu health care industry investment company, analyzed the development trend of the industry, analyzed the existing operation mode of pension projects in the market and shared the practical experience of Yuexiu health care industry around the development trend and business model of the health care industry.

Dry goods 1: what is the capacity and composition of China's pension market?

The development of China's pension industry is still in its infancy. With the intensification of aging, the attention of the state and the promotion of consumer groups, it is expected that the capacity of China's pension market will reach 10 trillion yuan in the next decade, including 3-4 trillion yuan for pension apartments, 1 trillion yuan for pension institutions and 5 trillion yuan for pension services. The market has great prospects for development.

Dry goods 2: what are the basic forms and operating characteristics of supply in the Chinese market?

According to the current "9037" basic national pension policy, the following are available on the market:

Active apartments for the elderly: sales oriented, residential development, providing lighter elderly care services

Maintenance / nursing institutions: mainly operated by holding, similar to the operation of star hotels, providing professional elderly care and medical services

Community embedded institutions: small in size, similar to chain hotels, suitable for rapid expansion and development

Home service institutions: the lightest assets, mainly circle traffic, similar to the Internet model

Dry goods 3: the layout of Yuexiu health ecological chain?

Relying on multi-point physical layout + Internet technology, Yuexiu health care has built a three-level elderly care service network of "institution community home" and built Yuexiu health care business characteristics. The country can operate 5000 beds, ranking first in Guangzhou, leading Dawan district and the first echelon in China. Yuexiu health care takes the pension industry as the starting point, strengthens the combination with medical treatment, nursing and finance, extends to the field of great health and creates a great health ecological chain.

Xiao Hui, chairman of Huishan company in the south central region of R & F group, focuses on the business decoding and in-depth practical theme of China Health Town in the era of longevity, and takes R & F international health city as an example to discuss with you the lifestyle in the era of longevity and the market opportunities of healthy China.

Dry goods 1: how to create characteristic health care projects?

Six ways to create characteristic health care projects:

Provide one-stop living and vacation solutions (such as resources, products, rights and interests, finance, etc.)

Community level co construction of brand private domain (divided into four levels: brand level, project level, business type level and neighborhood level)

Create desired destination operation: connect hotels, supporting and brand businesses with destination operation and hierarchical community model, and provide one-stop full-age accommodation and vacation services

Flow + content = Industrial Symbiosis alliance;

Establish a digital life service team for DTC direct connected customers

Rights based enjoyment of health supporting services

Dry goods 2: R & F Group's healthy brand positioning practice

R & F international health city, focusing on the positioning of "full life cycle, a destination for a better and healthy life", meets the three health needs of "healthy long-term residence, healthy living and healthy elderly care" in the era of longevity by means of LOHAS healing (building a better life town), medical health care (establishing the world's top medical cooperative hospital) and medical elderly care (providing mature operating elderly care products and services).

Lu Yalin, deputy general manager of new hope health industry investment development (Guangdong) Co., Ltd., took "Yi" as an example to share with you the innovative and standardized suitable model for living and providing for the aged. This paper interprets the definition of living in retirement, and takes Jiangmen as an example to introduce the design idea and direction of living in retirement.

Dry goods 1: what's the difference between traditional elderly tourism and living for the aged?

Different elements: the former is large transportation + Hotel + scenic spot; The latter pays more attention to age-appropriate environmental supporting facilities, permanent medical care, spiritual and cultural learning, theme social activities, etc

Different purposes: the former is for sightseeing + shopping tourism; The latter is to travel slowly, experience regional differentiated culture and improve self-worth

Different residence: the former is generally in hotels, hotels and apartments; The latter pays more attention to the age-appropriate supporting service institutions of human settlements and the integration of theme cultural and social function areas

The cycle is different: the former is generally 5-7 days; The latter is based on season, region, climate, culture and other factors, living in a suitable place for sojourn for about a week to a month

Dry goods 2: how to create an appropriate standardized model for innovative living and elderly care?

Taking Jiangmen Yanming lakeside elderly care and health preservation apartment as an example, the project integrates "health, residence and maintenance", covering intelligent aging equipment and facilities + intelligent home, five health systems and one health management club. The professional medical team will provide long-term on-site services, connect social workers and health management service resources, build a home-based life, and create a diversified supporting healthy living town.

Interactive full screen

Prizes!

Congratulations to the following 10 lucky winners

You will get it for free

Provided by R & F Group

Tickets to Fuli health Valley Hot Spring worth 188 yuan

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Finally, thank you

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12700 + colleagues in the pension industry

I wish you all a happy May Day

See you after the festival!