Exhibited 159 product categories and 830 pieces, with on-site sales of 5.26 million yuan; The municipal and county civil affairs bureaus have signed a 1.636 billion yuan health and wellness strategic cooperation project with six elderly care enterprises; 78 investment enterprises in Hanzhong have reached multiple cooperation intentions with relevant parties... At the 2023 Xi'an International Elderly Care Industry Expo and Xi'an International Elderly Care Cooperation and Exchange Conference (hereinafter referred to as Xi'an Elderly Care Expo), which was successfully concluded from September 15th to 17th, the delegation from Hanzhong City, Shaanxi Province, received considerable rewards.

Accurate exhibition layout

Fully showcase the achievements of elderly care in Hanzhong

The Xi'an Elderly Care Expo has innovatively established government and urban cluster exhibition areas to showcase the development achievements of the elderly care industry in the province and various regions. In order to comprehensively showcase the achievements of Hanzhong City's active response to population aging and the construction of elderly care service systems, the Hanzhong Civil Affairs Bureau has carefully studied the exhibition layout plan and organized 11 counties (districts) to fully integrate elements such as Hanzhong's good ecology, rich historical culture, smart elderly care, travel elderly care, and medical and elderly care, with the theme of "True and Beautiful Hanzhong Health and Wellbeing Blessed Land". The Hanzhong booth has been set up as a smart elderly care platform and aging friendly products There are three exhibition areas for specialty health products, showcasing 159 categories and 830 pieces of products. At the same time, Hanzhong organized more than 120 civil affairs departments and elderly care institutions at the city and county levels to participate in the Xi'an Elderly Expo.

The design of the booth also took a lot of effort, with a green background wall symbolizing the good ecological environment and beautiful natural scenery of Hanzhong. The promotional video for elderly care in Hanzhong is scrolling on the big screen, with content ranging from rich historical and cultural heritage, to the revolutionary seeds sown by the Fourth Red Army here, and now to the natural oxygen bar with a forest coverage rate of 63.7%, making visitors exclaim in admiration: "The human culture is abundant, and the beautiful scenery is natural.". The booth with a distinct theme and well-designed design has attracted many visitors, and there is a large crowd in front of the booth, trying out and learning about the products.

Hanzhong City, with its meticulous organization, meticulous exhibition layout, precise promotion, and distinctive features, has won the "Excellent Organization Award" at this year's Xi'an Old World Expo.

Preferred products

Providing better services to the elderly

In the Hanzhong exhibition area, bath aids, rattan woven products, Zhuyu wine, organic black rice, and other products have attracted much attention. As a star in the specialty health product area, Foping Cornus products have a sales amount of 1.2 million yuan in three days. Du Yanlin, the person in charge of the exhibiting company, said, "Foping Cornus is renowned nationwide for its large fruit, thick flesh, bright color, and high content of active ingredients. Foping County has planted more than 100000 acres of Cornus, with an annual output of 1000 tons of dried Cornus meat, providing consumers with safe and healthy high-quality products." During the exhibition, 35 companies reached an intention to act as agents for the sale of health food.

The rattan weaving in Nanzheng District, which has a long history, is popular with the elderly because of its durability, breathability and environmental protection. Many visitors on the site bought fans, rocking chairs and other products after trial. Many people also paid attention to the manufacturer's Tiktok and WeChat official account. According to the person in charge of the manufacturer, currently, Hanzhong Vine Weaving has developed five characteristic industrial clusters: Vine Weaving, Palm Weaving, Fan Weaving, Bamboo Weaving, and Grass Weaving, and its products are sold nationwide, as well as in Europe, America, Southeast Asia, and other regions. At the Xi'an Old Expo, 20 enterprises and rattan weaving manufacturers reached purchasing intentions.

Another popular product on the booth is the bathing aid, and the staff patiently demonstrated it to the visitors. Zhang Suyan, the person in charge of the enterprise, introduced, "The bathing aids we showcased this time have been recognized by the attendees, with on-site sales exceeding 1 million yuan. Next, we strive to provide more comfortable products and services for elderly friends." According to the introduction, 23 enterprises reached an intention to sell bathing aids as agents at the exhibition.

Featured promotion

Showcasing the advantages of elderly care service resources

During the exhibition, the relevant person in charge of the Civil Affairs Bureau of Hanzhong City gave a detailed introduction to the effectiveness of the city's elderly care services, preferential policies, smart elderly care practices, and the next steps of thinking; At the meeting to connect the supply and demand of elderly care services and products, Xixiang County and Liuba County combined their own advantages in health and wellness resources to promote elderly care projects. The municipal and county civil affairs bureaus have signed a 1.636 billion yuan health and wellness strategic cooperation project with six elderly care enterprises.

Liuba County, located in the hinterland of the southern foothills of the Qinling Mountains, introduces its advantages in elderly care service resources as follows: the forest coverage rate is as high as 92%; The elderly aged 80 and above account for 4.45% of the total population in the county, and the proportion of centenarians is 9.7/100000; In spring and summer, there is a boardwalk water world, and in autumn and winter, there is the Zibai Mountain International Ski Resort... In recent years, Liuba County has vigorously developed new types of elderly care businesses such as tourism health care, forest health care, and traditional Chinese medicine health care, relying on its excellent ecological environment and natural resource endowment. According to the needs and income capacity of different elderly people, it provides differentiated and multi-level elderly care services, and creates the "Health Care in Liuba" health and elderly care brand.

The promotion of Xixiang County, known as the "Little Jiangnan at the southern foot of the Qinling Mountains," emphasizes ecological advantages: the unique double vortex sinkhole is constantly shrouded in clouds and mist, mysterious and unpredictable, with 2500 acres of original ecological white pine being the highest in Asia; There are a wide variety of precious and characteristic agricultural products such as morel mushrooms, large ball cap mushrooms, and white ginger. The four major tea gardens are layered and fragrant... These promotions revolve around four aspects: cultural nourishment, beautiful scenery nourishment, refreshing lung nourishment, and specialty stomach nourishment, showcasing the advantages of Xixiang County's development of rehabilitation and elderly care in terms of location, culture, ecology, and industrial layout. In addition, Xixiang County has also focused on promoting three elderly care projects: Yankou Health and Wellness Homestay, Xiakou Tea and Tea Health and Wellness Villa, and Ecological Red Health and Wellness Town.

In recent years, Hanzhong City has closely adhered to the positioning of "green circulation, ecological livability", comprehensively promoted the coordinated development of the elderly care industry and the elderly care industry, fully utilized the advantages of natural resource endowment, actively constructed a multi-level elderly care service system, and focused on meeting the diversified elderly care needs of the elderly. The ability of elderly care services, the mechanism of the elderly care system, and the coordinated development of the industry have shown a positive trend, and the sense of gain, happiness, and security of the elderly continue to improve. At present, the city has developed a total of 1914 various elderly care service facilities, with 34400 beds and 43.5 beds per thousand elderly people, ranking first in the province.